FranConnect
Mandatoryand scheduling software at an approximate cost of $300 to $600 per month, (iv) Visio drawing software for permitting purposes at an approximate cost of $150 to $200 per year; (v) FranConnect for train
HQ-led decisions
Generator Supercenter Franchising
Home servicesSoftware purchasing at Generator Supercenter Franchising is controlled at the headquarters level, with CEO Matthew Metcalfe and EVP Stephen Cruise among the key executives. The franchise mandates a specific, modern tech stack including FranConnect, Salesforce, and RazorSync across its 42 franchised locations. This creates a concentrated addressable market of 46 total units for vendors whose solutions can integrate with or augment these core systems.
Live signals
Total units
46
42 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2022
Royalty
4%
of gross sales
Ad fund
1%
national + local
Initial fee
$50K
per unit
Investment range
$435K–$858K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
5%of gross sales (FY2023)
15% reference
Mandated & recommended tech
The systems vendors compete with
4 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
QuickBooks
Mandatoryto $8,250. We currently require that you purchase and use the following software systems and devices: (i) Microsoft Office suite at an approximate cost of $300 per computer; (ii) QuickBooks Enterprise
RazorSync
Mandatorysystems and devices: (i) Microsoft Office suite at an approximate cost of $300 per computer; (ii) QuickBooks Enterprise at an approximate cost of $1,700 to $2,000 per year; (iii) RazorSync POS, credit
Salesforce
Mandatoryamount will be paid to us, and which amount is subject to change. CRM Software Currently $40 to $105 Monthly. We currently require that Fee per user per month you purchase and use Salesforce customer
Facebook
and conducting radio, television, electronic and print advertising campaigns in any local, regional or national medium; utilizing networking media social sites, such as Instagram, Facebook, Twitter, L
Instagram
preparing and conducting radio, television, electronic and print advertising campaigns in any local, regional or national medium; utilizing networking media social sites, such as Instagram, Facebook,
LinkedIn
o, television, electronic and print advertising campaigns in any local, regional or national medium; utilizing networking media social sites, such as Instagram, Facebook, Twitter, LinkedIn, and on- li
Twitter
ting radio, television, electronic and print advertising campaigns in any local, regional or national medium; utilizing networking media social sites, such as Instagram, Facebook, Twitter, LinkedIn, a
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
- 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
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The vendor opportunity at Generator Supercenter
Generator Supercenter Franchising presents a compact but clearly defined opportunity for software vendors. The system operates 46 total units—42 franchised and 4 company-owned—as disclosed in the 2023 FDD. While the brand does not report an average unit volume, the mandated technology stack signals a standardized operation where a single HQ decision can unlock deployment across the entire franchise network. For a vendor, the addressable market is essentially the 42 franchised locations, assuming the 4 corporate units are already under direct HQ control. The royalty rate is 4.0% of gross revenue, and the initial franchise term runs for 10 years.
Who controls software purchasing
Technology decisions are centralized. The 2023 FDD lists the leadership team in Item 1: Matthew Metcalfe serves as CEO and President, Stephen Cruise as Executive Vice President, Glenn Leingang as Chief Development Officer, and Haley Moss as Director of Franchise Operations. For a software sales approach, the likely buying center includes the CEO and EVP for strategic platforms, while the Director of Franchise Operations would be the operational stakeholder for any system touching franchisee workflows. The FDD mandates specific software systems, confirming that franchisees do not have autonomy to select their own core technology. This is a top-down, HQ-mandated environment.
Mandated and current tech stack
The 2023 FDD is unusually specific about required technology. Franchisees must use FranConnect for customer relationship management, QuickBooks Enterprise by Intuit Inc. for accounting, RazorSync for point-of-sale, Salesforce by Salesforce, Inc. for additional CRM functionality, and Visio drawing software. The presence of both FranConnect and Salesforce as mandated CRM tools is notable and may indicate they serve distinct purposes—FranConnect for franchise management and Salesforce for sales or marketing automation. A vendor pitching a complementary solution, such as an ERP add-on, marketing analytics, or field service optimization tool, must demonstrate a clear integration path with this stack, particularly with FranConnect and RazorSync, which are central to daily operations.
Procurement, renewals, and timing
The FDD extract does not include Item 8 procurement details, so the specific supplier designation process is not publicly known. Vendors should prepare for a formal review by the executive team. The renewal term, outlined in Item 17, is another 10 years and requires franchisees to execute the then-current Franchise Agreement, which would include any updated technology mandates. This creates a natural window for the franchisor to introduce new software requirements at the 10-year mark. Additionally, any new unit growth—though the current year-over-year growth rate is not disclosed—would represent immediate greenfield deployment opportunities for mandated systems.
How to read the Generator Supercenter FDD
The 2023 Franchise Disclosure Document is the definitive source for understanding the legal and operational constraints on technology at this brand. Item 1 lists the executives who control purchasing. Item 11 details the mandated systems named above. For a software vendor, the FDD confirms that the path to 42 franchised units runs directly through the HQ team in Texas. The embedded PDF viewer below contains the full filing for your due diligence. When you are ready to prioritize franchise brands by tech fit and buyer accessibility, FranCloud can build a ranked target list from the entire FDD corpus.
Questions vendors ask
Generator Supercenter Franchising, answered from the filing
The executive team, including CEO Matthew Metcalfe, EVP Stephen Cruise, and Director of Franchise Operations Haley Moss, controls purchasing. The FDD mandates specific systems, indicating a top-down, HQ-driven technology procurement model.
The 2023 FDD mandates RazorSync for POS, FranConnect for CRM, QuickBooks Enterprise for accounting, Salesforce for CRM, and Visio for drawing software. This is a full-suite mandate for franchisees.
The system has 46 total units, comprising 42 franchised locations and 4 company-owned units. This represents a small, concentrated footprint for a home services franchise.
The FDD does not disclose a specific procurement model in the provided extract. Vendors should inquire directly about designated vs. approved supplier status, as the tech mandates suggest a controlled supply chain.
With a 10-year initial term and a renewal requiring execution of the then-current Franchise Agreement, contract windows likely align with new unit openings or the 10-year renewal cycle. No specific timing is disclosed.
The FDD was filed with state franchise regulators in 2023. You can review the full document using the embedded PDF viewer below to analyze the complete Item 11 technology mandates and Item 1 executive team details.
Source
Read the filing itself
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Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit1
Top states by locations
| TX | 1 |
|---|
Related Home services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.