From the filings
Software purchasing at Generator Supercenter Franchising is controlled at the headquarters level, with CEO Matthew Metcalfe and EVP Stephen Cruise among the key executives. The franchise mandates a specific, modern tech stack including FranConnect, Salesforce, and RazorSync across its 42 franchised locations. This creates a concentrated addressable market of 46 total units for vendors whose solutions can integrate with or augment these core systems.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
5%of gross sales (FY2023)
15% reference
Franchisor behaviours
24 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 6 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 11
We currently require that you purchase and use the following software systems and devices: (i) Microsoft Office suite at an approximate cost of $8 per user per month; (ii) QuickBooks Online at an approximate cost of $200 per month; (iii) RazorSync POS, credit card processing and scheduling software at an approximate…
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have the right to independently access information and data collected by the POS system or otherwise related to the operation of your Franchised Business.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We reserve the right to designate our self or our parent or affiliate as the only approved supplier for items that we require you to purchase.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We have the right to modify specifications, standards, suppliers and approval criteria by providing you written notice.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We, and our parent and affiliates, may derive income or revenue from franchisee purchases.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
75Item 8
approximately 75% to 90% of the ongoing operating expenses of your Franchised Business.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesFranchise agreement
Franchisor may also charge a fee for Franchisor’s services in making a determination on the proposed supplier.
Can a franchisee propose a new supplier for the franchisor's approval?
YesFranchise agreement
Franchisee may request approval of a supplier under Franchisor’s published procedures, which include inspection of the proposed supplier’s facilities and testing of product samples.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 17
transfer your business telephone numbers to us or our designee
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
We have the right, as provided in the Franchise Agreement, to monitor and evaluate your compliance with the Franchise Agreement and the System.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We have the right to add to and otherwise modify the Confidential Operations Manual as we deem necessary and reasonable; however, no change to the Confidential Operations Manual will materially alter your fundamental rights under the Franchise Agreement.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
Prior to opening, you must obtain our prior written approval for the Approved Location and our prior written approval for a lease (which complies with our lease requirements).
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not establish a website using or displaying any of the Proprietary Marks, and you may not advertise your Franchised Business, or the sale of products or services offered by your Franchised Business on the Internet or through social media networking accounts operated by you or by others, except as we permit.
Is a minimum grand opening advertising spend required?
YesItem 7
You shall be required to spend a minimum of $25,000 on this initial marketing plan.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
you must expend an amount, measured on an annual basis, and which, in the aggregate, is equal to the greater of (i) 4% of Franchisee’s monthly Gross Revenues; or (ii) $3,000 per month on local advertising in accordance with the approved annual and monthly local marketing plan.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If we establish an advertising cooperative within a geographically defined local or regional marketing area in which your Franchised Business is located, you must participate and abide by any rules and procedures the cooperative adopts and we approve.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must obtain certain items for the opening of your Franchised Business through vendors that we have approved.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase these items from us or from suppliers that we designate.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
You must accept all major credit cards for customer purchases. This requirement may require that you invest in additional equipment and that you incur fees from the credit card processing vendors that we designate.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
We reserve the right to collect any and all fees due to us through ACH.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
If you or your Operating Principal do not participate in the day-to-day operation of the Franchised Business, you will need a General Manager to be responsible for the direct on- premises supervision of the Franchised Business at all times during the hours of operation.
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have the right to independently access information and data collected by the POS system or otherwise related to the operation of your Franchised Business.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 11
You are required to purchase a computer system which meets the minimum specifications outlined in our Confidential Operations Manual.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We reserve the right to hold periodic refresher training programs, which we expect to hold at least annually, and we may designate that attendance at refresher training is mandatory for you and/or any of your personnel.
Who buys here
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
Generator Supercenter Franchising presents a compact but clearly defined opportunity for software vendors. The system operates 46 total units—42 franchised and 4 company-owned—as disclosed in the 2023 FDD. While the brand does not report an average unit volume, the mandated technology stack signals a standardized operation where a single HQ decision can unlock deployment across the entire franchise network. For a vendor, the addressable market is essentially the 42 franchised locations, assuming the 4 corporate units are already under direct HQ control. The royalty rate is 4.0% of gross revenue, and the initial franchise term runs for 10 years.
Technology decisions are centralized. The 2023 FDD lists the leadership team in Item 1: Matthew Metcalfe serves as CEO and President, Stephen Cruise as Executive Vice President, Glenn Leingang as Chief Development Officer, and Haley Moss as Director of Franchise Operations. For a software sales approach, the likely buying center includes the CEO and EVP for strategic platforms, while the Director of Franchise Operations would be the operational stakeholder for any system touching franchisee workflows. The FDD mandates specific software systems, confirming that franchisees do not have autonomy to select their own core technology. This is a top-down, HQ-mandated environment.
The 2023 FDD is unusually specific about required technology. Franchisees must use FranConnect for customer relationship management, QuickBooks Enterprise by Intuit Inc. for accounting, RazorSync for point-of-sale, Salesforce by Salesforce, Inc. for additional CRM functionality, and Visio drawing software. The presence of both FranConnect and Salesforce as mandated CRM tools is notable and may indicate they serve distinct purposes—FranConnect for franchise management and Salesforce for sales or marketing automation. A vendor pitching a complementary solution, such as an ERP add-on, marketing analytics, or field service optimization tool, must demonstrate a clear integration path with this stack, particularly with FranConnect and RazorSync, which are central to daily operations.
The FDD extract does not include Item 8 procurement details, so the specific supplier designation process is not publicly known. Vendors should prepare for a formal review by the executive team. The renewal term, outlined in Item 17, is another 10 years and requires franchisees to execute the then-current Franchise Agreement, which would include any updated technology mandates. This creates a natural window for the franchisor to introduce new software requirements at the 10-year mark. Additionally, any new unit growth—though the current year-over-year growth rate is not disclosed—would represent immediate greenfield deployment opportunities for mandated systems.
The 2023 Franchise Disclosure Document is the definitive source for understanding the legal and operational constraints on technology at this brand. Item 1 lists the executives who control purchasing. Item 11 details the mandated systems named above. For a software vendor, the FDD confirms that the path to 42 franchised units runs directly through the HQ team in Texas. The embedded PDF viewer below contains the full filing for your due diligence. When you are ready to prioritize franchise brands by tech fit and buyer accessibility, FranCloud can build a ranked target list from the entire FDD corpus.
Questions vendors ask
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FDD alert
We’ll email you the moment Generator Supercenter Franchising files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
42 operators run 53 mapped locations. 10 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| FL | 10 |
|---|---|
| TX | 10 |
| SC | 3 |
| GA | 3 |
| OK | 3 |
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.