The vendor opportunity at Fyzical
Fyzical operates 539 total locations in the health services sector, with 489 franchised units and 50 company-owned sites. The brand is headquartered in Florida and shows a concentrated geographic footprint, with Texas (33 units), Florida (21), Georgia (19), New Jersey (15), and North Carolina (12) as the top states. Average unit volume sits at $522,212, and the royalty rate is 6% of gross revenue. For software vendors, the addressable market is the 489 franchised locations, as company-owned units may follow separate procurement paths. Unit growth declined 6.5% year-over-year, and all 237 mapped operators are single-unit owners—no multi-unit operators appear in the FDD. This single-unit structure means sales cycles may be longer and more fragmented if franchisor mandates do not fully dictate purchasing.
Who controls software purchasing
The 2026 FDD names five executives: Wayne Cavanaugh (Chief Executive Officer), Mairi Trimboli (Chief Operating Officer), Louis San Miguel (Chief Financial Officer), Craig O’Neil (President Clinical Operations), and Dr. Eric Douglass (Member and Chief Clinical Officer). Given the franchisor’s practice of mandating specific software categories, the CEO, COO, and CFO are the most likely decision-makers for enterprise-level technology contracts. Clinical operations leadership may influence EMR and scheduling tool selection. There is no parent company on file, so purchasing authority rests entirely with this independent leadership team. Vendors should prepare to engage at the C-suite level rather than relying on franchisee-led adoption.
Mandated and current tech stack
Fyzical’s Item 11 disclosures mandate several systems. Accounting software is mandated, and the FDD specifically names QB. The FYZICAL Marketing Suite and FYZICAL Portal are also mandated, indicating a proprietary or branded technology environment. Scheduling and EMR software are mandated as categories, but the FDD extract does not name specific vendors for these functions. This creates a potential opening for EMR or scheduling vendors who can demonstrate integration with QB and the FYZICAL Portal. The absence of a named POS system suggests that point-of-sale functionality may be embedded within the scheduling or EMR mandate, or not separately required.
Procurement, renewals, and timing
Item 8 procurement signals are not disclosed in the provided extract, so the exact procurement model—whether designated supplier, approved supplier, or open—remains unclear. However, the presence of multiple mandated systems implies a closed or heavily preferred vendor environment. Renewal terms under Item 17 require franchisees to sign the then-current form of Franchise Agreement, which may contain materially different terms from the original. The initial term is 10 years. With a 6.5% decline in unit growth, net new openings may be limited, but existing franchisees approaching renewal could represent a window for technology migration if the franchisor updates mandated systems at that time.
How to read the Fyzical FDD
The 2026 Franchise Disclosure Document is the primary source for verifying mandated technology, executive leadership, and unit economics. Item 1 lists the executives named above. Item 11 details the mandated accounting, marketing, portal, scheduling, and EMR systems. Item 17 outlines the 10-year renewal conditions. The FDD is filed with state franchise regulators and is available for review in the embedded viewer below. For vendors evaluating Fyzical as a target, focus on the gap between mandated categories and named vendors—particularly in scheduling and EMR—as a signal of potential displacement opportunity. To build a ranked target list of franchise systems aligned with your software, contact FranCloud.