From the filings

HQ-led decisions

FUL HEROES

Home services

Software purchasing control at FUL HEROES sits with a small HQ team led by President Dave Heimbuch and BELFOR Franchise Group executives. The 2026 FDD mandates a tightly coupled stack of five systems, including QuickBooks Online and proprietary Helpful Heroes software, across its 2 total units. With only 1 franchised location, the addressable market is extremely small, making this a highly targeted, relationship-driven sales opportunity.

For software vendors selling into US franchise brands.

Live signals

Total units
2
1 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2026
Royalty
—
of gross sales
Ad fund
2%
national + local
Initial fee
$50K
per unit
Investment range
$75K–$130K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
1 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.

2%+of gross sales (FY2026)

Ongoing fees: 2% of gross sales (FY2026)Ad fund 2%. Total 2% of gross sales, from the fees this filing discloses. Drawn against a 15% reference scale.

15% reference

Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

QuickBooksIntuit
Mandatory
AccountingItem 7

ess number forwarded to your existing device(s). 7. You must have a computer that meets the requirements of System and for handling our then-current franchise management software, QuickBooks, and any

QuickBooks OnlineIntuit
Mandatory
AccountingItem 11

ing. You are also required to use our then-current designated 29 © 2026 Helpful Heroes International, LLC Franchise Disclosure Document 2603 accounting software which is currently QuickBooks Online. I

FacebookMeta
MarketingItem 8

her presence on the Internet, or otherwise advertise on the Internet or any other public computer network in connection with your HELPFUL HEROES Business, including any profile on Facebook, X formerly

InstagramMeta
MarketingItem 8

or any other public computer network in connection with your HELPFUL HEROES Business, including any profile on Facebook, X formerly known as Twitter, LinkedIn, YouTube, Pinterest, Instagram, or any ot

LinkedInLinkedIn
MarketingItem 8

ise advertise on the Internet or any other public computer network in connection with your HELPFUL HEROES Business, including any profile on Facebook, X formerly known as Twitter, LinkedIn, YouTube, P

PinterestPinterest
MarketingItem 8

e Internet or any other public computer network in connection with your HELPFUL HEROES Business, including any profile on Facebook, X formerly known as Twitter, LinkedIn, YouTube, Pinterest, Instagram

TwitterX
MarketingItem 8

or otherwise advertise on the Internet or any other public computer network in connection with your HELPFUL HEROES Business, including any profile on Facebook, X formerly known as Twitter, LinkedIn, Y

YouTubeGoogle
MarketingItem 8

ise on the Internet or any other public computer network in connection with your HELPFUL HEROES Business, including any profile on Facebook, X formerly known as Twitter, LinkedIn, YouTube, Pinterest,

Franchisor behaviours

What the franchisor requires

23 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 7 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Franchise agreement

You are also required to use our then-current designated accounting software which is currently QuickBooks Online.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

There are no contractual limitations on our right to independently access the information and data on your POS System, HELPFUL HEROES Software, and Computer System.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Item 11

You shall furnish us, in the manner and format that we require: 1. on the 15th day of each month of the Franchised Business’ operation, an unaudited income statement for the preceding calendar month, in a form satisfactory to us, and such additional reports as we may require;

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

We retain the right to derive revenue or other material consideration from required purchases and leases of products and services.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 11

As technology advances and new discoveries are made, we have the right to require that you use other technological items, as well as to designate the specific companies, models and/or types that you must use for these technological services.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

167

Item 8

In the fiscal year ending December 31, 2025, we derived revenue from franchisees’ required purchases or leases of $167.00.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We retain the right to derive revenue or other material consideration from required purchases and leases of products and services.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

15

Item 8

We estimate that the cost of the items purchased according to our specifications will be approximately 50% to 70% of the overall purchases in establishing the business and approximately 15% to 30% of the total purchases during the operation of the business.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Franchise agreement

Franchisor may also charge a fee, currently a minimum of $500, for Franchisor’s services in making a determination on the proposed supplier, including the costs of inspection of the supplier’s facilities, evaluation of the test results, and a background check of the supplier.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Franchise agreement

Franchisee may request approval of a supplier under Franchisor’s published procedures, which include inspection of the proposed supplier’s facilities and testing of product samples.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

authorize the transfer of these numbers and directory listings to us or, at our direction, instruct the telephone company to forward all calls made to your telephone number to numbers we specify.

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Franchise agreement

You must also comply with payment card industry (PCI) standards, norms, requirements and protocols, including PCI Data Security Standards.

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

To determine whether you are complying with this Agreement and all System Standards, we have the right at any time during business hours to perform an on-site inspection of your business at your Office Site, and any other locations through which the Franchised Business is operated.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 11

We may modify the Operations Manual and System Standards periodically to reflect changes in the System and you will be required to follow the revised Operations Manual and System Standard standards.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

Your Approved Location must be within the Territory and we must approve such Approved Location in our sole discretion.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

You may not implement a website or URL for the Franchised Business either yourself or through a third-party provider.

Is a minimum grand opening advertising spend required?

Yes

Item 11

You will be required to spend between $2,000 - $10,000 in the first three (3) months of operation and at least $24,000 in the first twelve (12) months of operation on local advertising and marketing for your Franchised Business (“Initial Launch Advertising”).

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

Following completion of the Initial Training, you must spend a minimum of $2,000 a month on local advertising and marketing.

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

We can automatically debit your account for the Late Payment Fee, NSF Fee, Late Report Fee, Interest Fees and all other fees owed to us.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

You must at all times faithfully, honestly, and diligently perform your obligations under the Franchise Agreement. Except as stated herein, you must designate at least one managing owner (the “Managing Owner”) who will be our primary individual contact with the Franchised Business and who we will approve in our sole…

Point of sale

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

There are no contractual limitations on our right to independently access the information and data on your POS System, HELPFUL HEROES Software, and Computer System.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

The Managing Owner or, if applicable, Designated Manager also must attend periodic refresher training courses and conferences, not to exceed one convention/conference per year, at the times and locations we determine, and for which we may charge the fees described above, including $0 to $500 per person for additional…

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 11

The Managing Owner or, if applicable, the Designated Manager, must attend the Convention every year it is offered and pay our then-current registration fee, which is currently (a) $850 maximum per person to attend the Convention, and (b) $0 to $500 per person per event for Regional Meetings.

The filing answers no to 4 questions
  • Is there a franchisee advisory council, association or committee?Item 6
  • Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
  • Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?Item 11

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
  2. Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
  3. With median unit growth of only 2.62% YoY across 323 disclosed brands, you need to find the outliers poised for expansion before they hit the market.Using growth signals to identify high-velocity brands lets you engage them during expansion phases, capturing deals 2x faster than reactive competitors who wait for public announcements.

The vendor opportunity at FUL HEROES

FUL HEROES is a home-services brand operating out of Michigan with a total footprint of just 2 units—1 company-owned and 1 franchised—according to its 2026 Franchise Disclosure Document. For software vendors, the immediate addressable market is exactly 1 franchised location. This is not a volume play. The opportunity here is to establish a reference account inside a BELFOR Franchise Group concept early, before any unit growth materializes. Year-over-year unit growth is not disclosed in the most recent FDD, so vendors should not model expansion without direct confirmation from the brand.

Who controls software purchasing

The FDD lists Dave Heimbuch as President, making him the most direct software buying contact at the brand level. However, the officer roster also includes Rusty Amarante (President of BELFOR Franchise Group, LLC) and Sheldon Yellen (Chief Executive Officer of BELFOR Franchise Group, LLC), signaling that major technology decisions may be influenced or controlled at the parent-group level. Michael J. Reddy serves as Chief Development Officer and Director of Operations, a role that often touches operational technology evaluation. Chris Jones rounds out the named executives as Treasurer and Secretary. No dedicated CIO or VP of Technology is listed, which is consistent with a brand of this size. Vendors should expect a consolidated, executive-driven purchasing process rather than a formal IT procurement function.

Mandated and current tech stack

The 2026 FDD mandates five categories of technology. Financial management software is required, and QuickBooks Online by Intuit Inc. is named explicitly as a mandated vendor. A franchise software management system is also mandated, though no specific vendor is named in our extract. Three additional systems appear to be proprietary or brand-specific: Helpful Heroes Operations Software, HELPFUL HEROES Software, and a Royalty Reporting system. This stack suggests the franchisor has invested in custom operational tools, which may limit opportunities for third-party platforms in core workflows. Vendors selling complementary solutions—such as marketing automation, scheduling optimization, or advanced analytics—should position against the gaps in this mandated stack rather than attempting to displace named systems.

Procurement, renewals, and timing

Item 8 of the FDD, which typically discloses whether franchisees must purchase from designated suppliers or may use approved alternatives, is not available in our extract. In the absence of that signal, the extensive list of mandated technologies points toward a designated-supplier model. The initial franchise term length is not disclosed in the most recent FDD, and Item 17 renewal conditions are similarly absent. Without term and renewal data, vendors cannot map a predictable contract cycle. Outreach timing should be opportunistic and relationship-based, targeting the named HQ executives directly rather than waiting for a public RFP or renewal window.

How to read the FUL HEROES FDD

The full 2026 Franchise Disclosure Document is embedded below. Key sections for software vendors include Item 11 (Franchisor's Obligations), which contains the technology mandates cited throughout this page, and Item 8 (Restrictions on Sources of Products and Services), which defines the procurement model. Item 1 lists the executives named above and provides the corporate entity structure. Because FUL HEROES operates under the BELFOR Franchise Group umbrella, vendors should also research that parent entity for broader relationship opportunities. For a ranked target list of franchise brands matched to your software category, FranCloud can help.

Questions vendors ask

FUL HEROES, answered from the filing

President Dave Heimbuch is the named executive. BELFOR Franchise Group leaders Rusty Amarante and Sheldon Yellen also hold officer roles, indicating purchasing influence may flow through the parent group's leadership.
The FDD mandates five systems: financial management software, franchise software management system, Helpful Heroes Operations Software, HELPFUL HEROES Software, and QuickBooks Online by Intuit Inc.
The 2026 FDD discloses 2 total units: 1 company-owned and 1 franchised. This is a nascent home-services concept with a minimal current footprint.
The FDD's Item 8 procurement signal is not disclosed in our extract. Without that data, assume a designated-supplier model given the extensive list of mandated technologies.
The initial term length and Item 17 renewal signals are not disclosed in the most recent FDD. With only 1 franchised unit, contract cycles are likely ad-hoc rather than on a predictable renewal calendar.
The 2026 FDD was filed with state franchise regulators. You can review the full document using the embedded PDF viewer below this section.
Source

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FUL HEROES2026 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

2 operators run 2 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit2

Top states by locations

AZ1
WI1

Ownership

The portfolio behind FUL HEROES

strategic_multibrand of BELFOR Franchise Group.

Sibling brands

Related Home services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.