From the filings
Software purchasing at Froggy’s Franchise is controlled by the founding team, specifically Founder & CEO John Russo and Co-Founder & COO Anthony Russo. The brand currently has no mandated technology systems and only 5 company-owned locations, making it a compact account for a vendor landing its first QSR reference. As a quick-service restaurant concept with an AUV of $753,574, the addressable market is limited to these corporate units until franchise expansion begins.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
9%of gross sales (FY2026)
15% reference
Franchisor behaviours
27 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 5 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
At all times, Franchisee shall exclusively use the Business Management Systems designated by Franchisor, in Franchisor’s Reasonable Business Judgment, and as may be modified, supplemented or replaced by Franchisor from time to time.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesFranchise agreement
At all times, Franchisee shall provide and permit Franchisor to maintain direct and independent access to the Business Management System and Franchisee shall electronically transfer and transmit to Franchisor all Business Management System Data;
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
within 30 days of the end of each calendar month Franchisee shall submit to Franchisor monthly financial statements and other reports related to the operations of the Franchised business including, but not limited to, income statement, statement of cash flows, balance sheet, and other operational reports designated…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Our affiliate, Froggy’s Enterprises, LLC, is currently designated as an approved supplier of our branded items, products, other company items designated by us, and branded gift cards.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may designate a supplier, including ourselves or our affiliates, as the exclusive supplier for the System.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
During the fiscal year ending December 31, 2025, we, and our affiliates, did not earn any revenue, rebates or other material consideration based on required purchases or deses by franchisees.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
60Item 8
We estimate that your purchase of goods and services from suppliers according to our specifications, including your purchase of goods or services from our designated exclusive suppliers, to represent approximately 80% of your total purchases and leases in establishing the Franchised Business and approximately 60% of…
Does the franchisor charge a fee to evaluate a proposed supplier?
YesFranchise agreement
shall pay to Franchisor a Supplier Evaluation Fee per requested product, service, equipment, supply, supplier and/or distributor to be considered
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to purchase or lease a source restricted item from a supplier that has not been previously approved or designated by us in writing, you must send us a written request for approval and submit additional information, samples, and testing data that we may request.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
all telephone numbers associated with the Franchised Business and all rights in and to the telephone numbers associated with the Franchised Business, shall, at Franchisor’s election, be transferred to Franchisor.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor has the right at any and all times during business hours, throughout the terms of this Agreement and without prior notice to Franchisee to inspect, evaluate, and secret shop Franchisee’s Restaurant.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
At all times, we reserve the right to supplement, modify and update the Manuals.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You must obtain our approval of your Restaurant Location.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not use any websites, web-based media or digital media unless expressly approved by us in writing.
Is a minimum grand opening advertising spend required?
YesFranchise agreement
Not less than 30 days prior to the opening of the Franchised Business, Franchisee shall spend not less than $4,000 to market and promote the grand opening of the Franchised Business in accordance with Franchisor’s standards and specifications;
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
On an on-going and monthly basis, you must spend not less than 2% of your monthly Gross Sales on the local marketing of your Restaurant.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesFranchise agreement
If Franchisee’s Restaurant or Designated Territory is located within the geographic area of an Advertising Cooperative, franchisee must participate in and contribute to the Advertising Cooperative.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase the System Supplies, as designated by us, from us, our affiliates, and/or our designated suppliers.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You may only use those products, supplies, equipment, technology systems, and services that we authorize and designate in writing.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
You must use our designated supplier and vendor for credit card processing which may be integrated with the point-of-sale system that we designate.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Royalty Fee payments will be paid weekly and sent by ACH, electronic funds transfer, or as otherwise designated by Franchisor and shall be due on the Thursday of each weekly Accounting Period (for the preceding week and each week thereafter throughout the entire Term of this Agreement) or such other specific day of…
Must the franchisee participate in a gift card program?
YesItem 8
Currently, we are the designated supplier of gift card systems.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
At all times, your Restaurant must be managed and supervised on-site by either a Managing Owner or Operating Manager.
Must employees wear uniforms specified by the franchisor?
YesItem 11
For the protection of the System, you must ensure that all employees wear and maintain the proper uniforms with our approved System branded apparel and uniforms including, but not limited to, the apparel and uniforms comprising System Supplies.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
Currently you are required to purchase, license and utilize a Toast point of sale system with two configured hardware terminals.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
You are required to provide us with independent access to all of the information and data that is transacted, collected, and stored by the Franchised Business on the Business Management Systems, your computer systems, and otherwise.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Franchisor reserves the right to assess Franchisee reasonable charges for such training.
Who buys here
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
Froggy’s Franchise operates 5 quick-service restaurants, all company-owned, with an average unit volume of $753,574. The brand has not yet franchised any locations, so the current addressable unit count is just 5 corporate stores. For software vendors, this is a small but potentially influential account—a New York-based QSR concept with a 10-year initial franchise term and a 6% royalty, signaling ambitions for future growth. However, the 2026 FDD shows no year-over-year unit growth, meaning expansion plans may be in early stages. Vendors that secure a reference here could position themselves as the technology partner as the brand scales.
With a lean organizational structure, software decisions at Froggy’s Franchise are made by the founding duo: CEO John Russo and COO Anthony Russo. The FDD lists no chief information officer, vice president of technology, or IT manager, and the only other executives mentioned are Director of Franchise Development Adam Schwartz and Chief Development Officer Gary Moss. This suggests that any technology purchase, whether a POS system or back-office software, is likely vetted and approved directly by the Russos. For a sales pitch, this means bypassing typical IT procurement layers and engaging the owners with a clear ROI story tied to operations, not technical features. As the concept is small, the sales cycle is probably short—a decision can be made over a few conversations.
The 2026 FDD provides no information about mandated or recommended technology systems. Item 11, which often lists required POS, accounting, or inventory software, contains no entries for Froggy’s Franchise. This could mean the brand has not standardized on a single platform, or that such details are not yet formalized in its franchise disclosure because there are no franchisees to enforce standards upon. For vendors, this is a greenfield opportunity: the company may be using consumer-grade tools or various off-the-shelf solutions, and introducing a unified stack could appeal to the founders if it promises efficiency gains or better financial control. Without a franchisee network, however, the immediate deal size is capped at 5 licenses or locations.
Item 8, which covers procurement restrictions, was not captured in the FDD extract, so it remains unknown whether Froggy’s Franchise forces franchisees (when they appear) to buy from designated suppliers or pass through a central purchasing function. For now, with no franchisees, procurement is informal—vendors should approach the corporate office in New York. The franchise agreement has a 10-year term, and renewal is possible for one additional 10-year term if conditions are met, including being in compliance and signing the then-current agreement. Since no franchise units exist, renewal-driven re-evaluations of technology are not a near-term trigger. Rather, vendors might align pitches to the corporate budget cycle or any initiative around the first franchise sale, which would likely happen under the watch of Adam Schwartz and Gary Moss.
The complete Froggy’s Franchise 2026 Franchise Disclosure Document is accessible in the embedded viewer below. Look for Item 11 (obligations) for any future technology mandates, Item 8 (restrictions on sources of products and services) once franchisees come on board, and Item 19 (financial performance representations) for more context on unit economics, though none was mentioned in our extract. For software vendors targeting emerging QSR chains, this FDD is a baseline scan rather than a deep playbook—but knowing the buyers (the Russos) and the lack of incumbent tech gives a strategic edge. FranCloud can build a ranked target list of similar emerging franchise brands for your sales team.
Questions vendors ask
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FDD alert
We’ll email you the moment Froggy’s Franchise files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
No franchisee network yet. Froggy’s Franchise’s latest FDD reports no franchised locations.
Related Quick service restaurant brands
Primary franchise filings · updated August 2026. Every figure is source-traceable and QA-checked.