Freshly Go

The vendor opportunity at Freshly Go

Freshly Go is a quick-service restaurant concept headquartered in California, with a footprint of approximately 5 franchised locations across five states—Wisconsin, North Dakota, Michigan, Rhode Island, and Virginia. All units are operated by single-unit franchisees; no multi-unit operators or company-owned stores appear in the most recent FDD. For software vendors, this represents a small but tightly controlled target: a single decision-making node at HQ and a uniform tech mandate across the system. The brand’s 5-year initial term and structured renewal process create predictable windows for vendor evaluation and displacement.

Who controls software purchasing

The buying center at Freshly Go is concentrated in the executive team listed in Item 1 of the 2026 FDD. President and Chief Executive Officer Vincenzo Calcagni is the top authority. Masahiko Tajima, Vice President of Research and Development and a board member, likely influences operational and tech stack decisions. Ray Fekrinia, Senior Vice President of Administration, and Gerardo Siordia Posadas, Director of Legal and Compliance, round out the group that would evaluate software contracts. Michelle Narain, Vice President of Business Development, may also play a role in vendor relationships. With no parent company on file, Freshly Go appears independently owned, meaning these executives hold full purchasing authority.

Mandated and current tech stack

The 2026 FDD mandates a Tablet System for all franchisees. The specific vendor or software product is not named in the disclosure, which is common in early-stage franchise systems. No other mandated or recommended technology systems—POS, payroll, inventory, or loyalty—are listed. This narrow mandate suggests the brand is in the early stages of building its tech stack, leaving room for vendors to propose complementary solutions that integrate with a tablet-based operational core.

Procurement, renewals, and timing

Freshly Go’s FDD does not include an Item 8 extract, so the procurement model—whether designated supplier, approved supplier, or open purchasing—is not publicly disclosed. Vendors should assume a direct HQ-driven approval process given the centralized management structure. The renewal cycle is clearly defined in Item 17: franchisees must provide 180 to 360 days’ written notice of their desire to renew, sign the then-current form of agreement at least 30 days before expiration, and pay a $10,000 renewal fee. This 5-year cycle, combined with the notice window, creates a predictable rhythm for when franchisees—and by extension HQ—may reassess their technology commitments.

How to read the Freshly Go FDD

The 2026 Franchise Disclosure Document is the definitive source for understanding Freshly Go’s obligations, fees, and operational mandates. Key sections for software vendors include Item 1 (executive team), Item 11 (mandated technology), Item 8 (procurement restrictions, though absent here), and Item 17 (renewal and transfer conditions). The embedded PDF viewer below provides the full filing. Use it to verify the executive roster, unit count, and any updates to the tech mandate before engaging the buying center.

For a ranked target list of franchise systems aligned with your software category, FranCloud can help you prioritize based on tech mandates, unit growth, and decision-maker concentration.