Item 10. Late Fee under Promissory 1% of delinquent amount (or On demand Payable if you are late in paying Note highest rate allowed by law, monthly Promissory Note Payments whichever is lower, which is more than 10 days. currently 10% annually in California) Third Party Audits and Actual costs as incurred 10 days after notice Payable if we are charged by third Charges parties for audits, inspections, fines and/or charges imposed or levied against the Freshly Go Counter, including food safety, facility audits and customer service. Third-Party Delivery Fee Varies, 0% to 6.5% of Gross Monthly Our (or our parent’s) agreement with (3) Sales of delivered food the store or other facility may allow that they keep a percent of Gross Sales to reimburse the store or facility for third-party delivery fees they incur for delivery of your products, such as through Grubhub and DoorDash. If a Third-Party Delivery Fee is assessed for food ordered from you, it will be deducted from the amount returned to you as follows:
From the filings
Freshly Go
Retail foodFreshly Go is an emerging retail food franchise with 0 total units reported in its 2026 FDD, but 5 mapped operators across 5 states. The filing names DoorDash and Grubhub in Item 10 and sets explicit technology requirements in Item 11, including a designated tablet-based label printing system. Software purchasing authority sits with HQ executives led by President and CEO Vincenzo Calcagni.
For software vendors selling into US franchise brands.
Live signals
Ordinary royalty terms
5% component; full terms unconfirmed
Complete royalty terms are not confirmed for the selected filing.
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Item 10. Late Fee under Promissory 1% of delinquent amount (or On demand Payable if you are late in paying Note highest rate allowed by law, monthly Promissory Note Payments whichever is lower, which is more than 10 days. currently 10% annually in California) Third Party Audits and Actual costs as incurred 10 days after notice Payable if we are charged by third Charges parties for audits, inspections, fines and/or charges imposed or levied against the Freshly Go Counter, including food safety, facility audits and customer service. Third-Party Delivery Fee Varies, 0% to 6.5% of Gross Monthly Our (or our parent’s) agreement with (3) Sales of delivered food the store or other facility may allow that they keep a percent of Gross Sales to reimburse the store or facility for third-party delivery fees they incur for delivery of your products, such as through Grubhub and DoorDash. If a Third-Party Delivery Fee is assessed for food ordered from you, it will be deducted from the amount returned to you as follows:
Franchisor behaviours
What the franchisor requires
17 requirements the franchisor states in this filing, each in its own words; 10 explicit no's; 7 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
Franchisee shall conform these records to any accounting system that Franchisor may prescribe in the Manuals or otherwise in writing.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee shall provide Franchisor at frequencies that Franchisor requests, profit and loss statements and balance sheets for months, quarters and years, all as Franchisor specifies.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We typically provide the initial inventory and equipment to the Freshly Go Counter before you arrive to start operating. As a result, you will obtain these items from us.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Franchisor reserves the right to approve any and all supplies, suppliers, brands and other products and services, whether currently approved or submitted for approval.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
We had no Freshly Go franchisees as of March 31, 2025, so neither we nor our affiliates derived any revenue from required purchases by Freshly Go franchisees.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We or our affiliates derive revenue from your purchases from us, our affiliates and/or our approved suppliers.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
85Item 8
Your purchases from us, our affiliates and/or our approved suppliers will be 85% or more of the purchases you will make to start the business; and nearly 95% or more of the purchases you will make on an ongoing basis to operate the business.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 6
Request for Approval of $1,000, plus our out of If requested If you request to sell a non-approved New Product, Supplier or pocket investigation product, or use a non-approved Vendor (3)(8) expenses supplier or vendor, you pay our investigation expenses and a fee of $1,000.
Can a franchisee propose a new supplier for the franchisor's approval?
YesFranchise agreement
If Franchisee wishes to purchase a product or use a supplier not on the list, Franchisee shall submit Franchisee’s request in writing to Franchisor before making any purchase and shall pay Franchisor’s then current fees, costs and expenses to investigate the product or supplier.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Assign to Franchisor or its designee, all right, title and interest in and to the phone numbers of the Food Service Counter, notify the phone company and all listing agencies that Franchisee’s right to use the phone numbers ended, and authorize the transfer of the phone numbers to Franchisor or its designee;
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
We (or independent third party inspectors) will periodically inspect your Freshly Go Counter and tell you of operations we think you need to address or improve.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor shall have the right to modify the Manuals from time to time.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
If you and we cannot agree on a location, then we will not enter into the franchise agreement.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase or use certain goods, services, supplies, equipment, inventory, insurance, and other items related to operating your Freshly Go Counter only from our approved suppliers, which may be us or an affiliate.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase or use certain goods, services, supplies, equipment, inventory, insurance, and other items related to operating your Freshly Go Counter only from our approved suppliers, which may be us or an affiliate.
People
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
Franchisee shall purchase and Franchisee’s employees shall at all times wear uniforms imprinted with the Marks and conforming to other specifications prescribed by Franchisor.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Franchisor shall have the right to charge Franchisee Franchisor’s then current fee for each person for whom Franchisor provides any additional training, even if that training was required by Franchisor.
The filing answers no to 10 questions
- Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?Item 11
- Is there a franchisee advisory council, association or committee?Item 20
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Item 11
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
- Is a minimum grand opening advertising spend required?Item 11
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 10
- Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?Item 8
- Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?Item 8
- Does the franchisor have independent access to the data in the franchisee's POS or computer system?Item 11
The vendor opportunity at Freshly Go
Freshly Go's 2026 FDD reports 0 total units, 0 franchised, and 0 company-owned locations. Despite that, 5 mapped operators exist across Wisconsin, North Dakota, Michigan, Rhode Island, and Virginia — all single-unit operators. The brand is part of Advanced Fresh Concepts, a strategic multi-brand parent that also owns AFC, Wild Blue, and Zenshi. For software vendors, the addressable market is nascent but concentrated: a small operator base with a centralized HQ procurement model.
Who controls software purchasing
Item 2 of the FDD names Vincenzo Calcagni as President and Chief Executive Officer. Ray Fekrinia serves as Senior Vice President of Administration, and Gerardo Siordia Posadas is Director of Legal and Compliance. Michelle Narain holds the title of Vice President of Business Development. These HQ roles form the likely buying center for technology decisions, with administration and legal likely involved in vendor review.
Tech named in the FDD, and what is actually required
Item 11 of the FDD sets explicit technology requirements. Franchisees must purchase a computer system with internet connectivity to submit purchase orders online and obtain product information. Prior to opening, they must purchase a designated pricing label equipment package — a tablet, printer, and warranty — from the franchisor or an approved supplier. They must also purchase compatible pricing labels. The FDD names DoorDash and Grubhub in Item 10.
Procurement, renewals, and timing
Item 8 establishes an approved-supplier list. Franchisees must purchase proprietary food products, initial inventory, interior signage, and the label printing system from the franchisor or approved suppliers. The filing states that purchases from the franchisor, affiliates, or approved suppliers will be 85% or more of startup purchases. Franchisees may propose alternative suppliers for approval. Initial terms run 5 years. Renewal requires 180–360 days written notice, a $10,000 renewal fee, and compliance with then-current qualifications and training.
How to read the Freshly Go FDD
The embedded PDF below is Freshly Go's 2026 Franchise Disclosure Document. Item 19 makes no financial performance representation. Item 17 covers renewal, transfer, and termination. For vendor research, focus on Item 8 for supplier restrictions, Item 11 for technology requirements, and Item 2 for the officers who control purchasing. Talk to FranCloud for a ranked target list built from this filing and comparable brands.
Ordinary royalty terms
Complete royalty terms are not confirmed.
Questions vendors ask
Freshly Go, answered from the filing
Read the filing itself
Read the original document for the filing figures and their terms, page by page. Buy the original PDF to download, search, and annotate it.
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Operator footprint
Who runs the locations
5 operators run 5 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| WI | 1 |
|---|---|
| ND | 1 |
| MI | 1 |
| RI | 1 |
| VA | 1 |
Ownership
The portfolio behind Freshly Go
Ownership: Advanced Fresh Concepts.
Sibling brands
Related Retail food brands
Primary franchise filings · updated September 2026. Read the original filing for definitions, conditions, and qualifications.