Freshly Go vs Papa Murphy's
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Papa Murphy's
wins 2 of 12 vendor rows
Papa Murphy’s presents a clear, immediate total addressable market with 965 franchised locations already operating. For a software vendor, that’s 965 potential deals sitting in production today—each a live business with point-of-sale, scheduling, and marketing automation needs. The negative unit growth (-3.6% YoY) is a warning sign, but it doesn’t erase the installed base; even a shrinking chain will churn through software replacements for years. Freshly Go, with zero units, offers no revenue now
quick_service_restaurant
Freshly Go
quick_service_restaurant
Papa Murphy's
Total units
0
1,014
Franchised units
0
965
Unit growth YoY
—
-3.596%
Average unit revenue (AUV)
—
—
Royalty
5%
5%
Ad fund
—
2%
Initial franchise fee
$5K
$25K
Investment range (low)
$28K
$450K
Investment range (high)
$135K
$693K
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2026
2026
Filing freshness
CURRENT
CURRENT
Common questions
Freshly Go vs Papa Murphy's, answered
Freshly Go has 0 total units and Papa Murphy's has 1,014, so Papa Murphy's is the larger system.
Both charge a 5% royalty.
Freshly Go's initial franchise fee is $5K and Papa Murphy's's is $25K, so Freshly Go has the lower fee.
Freshly Go's initial investment runs $28K–$135K and Papa Murphy's's runs $450K–$693K, so Papa Murphy's requires the larger investment.
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