Freeway Insurance

The vendor opportunity at Freeway Insurance

Freeway Insurance presents a concentrated sales target for software vendors, with 696 total units operating under a single corporate mandate. The franchise is heavily company-owned: 649 locations are corporate-run, while only 47 are franchised. This structure means a sale to HQ can unlock deployment across the vast majority of the system without needing to persuade individual franchisees.

Average unit volume sits at $523,095, and the system grew units by 42.4% year-over-year. That growth trajectory signals expanding operational needs and potential new technology adoption cycles. The royalty rate is 14%, though the initial franchise term length is not disclosed in the 2026 FDD.

Who controls software purchasing

Software purchasing authority rests at the corporate level. The FDD's Item 1 lists five key executives: Cesar Soriano (Chief Executive Officer), Carol Newman (Executive Vice-President, General Counsel, and Corporate Secretary), Alex Trachtman (Senior Vice-President, Franchise Sales and Operations), Michael Kaplan (Chief Financial Officer), and Darrin Silveria (Executive Vice-President and Chief Sales Officer).

For technology vendors, the most relevant contacts are likely CEO Cesar Soriano, who holds top-level budgetary authority, and CFO Michael Kaplan, who controls financial sign-off. Alex Trachtman, as SVP of Franchise Sales and Operations, may influence operational technology decisions that affect the franchised unit base. General Counsel Carol Newman is a gatekeeper for vendor contracts and compliance. No dedicated CIO or CTO is listed, which may mean technology decisions are distributed among this executive group.

Mandated and current tech stack

Freeway Insurance mandates two technology systems across its network: "Freeway Technology Specifications" and "Freeway Web Presence." These are named in the FDD as required systems, but the document does not disclose whether they are proprietary in-house platforms or white-labeled third-party products. No external vendor names—such as specific POS, CRM, or policy administration system providers—appear in the available FDD extract.

For software vendors, this creates both a challenge and an opportunity. The mandated tech environment means any new solution must either integrate with or replace these existing specifications. Vendors who can demonstrate compatibility with Freeway's current stack—or who can make a compelling case for consolidation—will have a clearer path to a conversation.

Procurement, renewals, and timing

The FDD does not include an Item 8 procurement signal, so Freeway's supplier model—whether designated, approved, or open—remains undisclosed. Similarly, Item 17 renewal terms are absent from the extract, and the initial franchise agreement term is not specified. This lack of visibility makes it difficult to predict contract renewal windows or RFP cycles from the FDD alone.

However, the 42.4% year-over-year unit growth suggests an organization in expansion mode. Rapid scaling often strains existing technology infrastructure and creates openings for vendors who can solve operational bottlenecks. The heavy corporate ownership (649 of 696 units) means procurement decisions are centralized, reducing the sales cycle complexity that multi-operator franchise systems typically present.

How to read the Freeway Insurance FDD

The 2026 Freeway Insurance Franchise Disclosure Document is the primary source for understanding the system's operational mandates, executive structure, and financial performance. The embedded PDF viewer below contains the full filing. Key sections for software vendors include Item 1 (executive team and corporate structure), Item 11 (mandated technology and supplier obligations), and Item 19 (financial performance representations, including the $523,095 AUV figure).

Freeway Insurance is headquartered in California and operates in the financial services sector. The brand appears independently owned, with no parent company on file. For vendors building a franchise sales pipeline, FranCloud can provide a ranked target list based on this FDD data and comparable systems.