+77.143% units YoYHQ-led decisions

Franchising

Home services

Software purchasing at Franchising is directed from the headquarters level, where President of Franchising Michael O’Driscoll and the executive team oversee a mandated technology environment. The system currently operates 62 franchised units, all of which are required to use the Business Management and Technology System and Service Minder Software. With a 77% year-over-year unit growth rate, the addressable market for vendors is expanding rapidly.

Live signals

Total units
62
62 franchised
Unit growth YoY
+77.143%
vs prior filing
AUV
$663K
Item 19, 2024
Royalty
7%
of gross sales
Ad fund
2%
national + local
Initial fee
$55K
per unit
Investment range
$199K–$359K
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

9%of gross sales (FY2026)

Ongoing fees: 9% of gross sales (FY2026)Royalty 7%, Ad fund 2%. Total 9% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 7%Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

Recommended systems named in Item 11 of the filing, no system-wide mandate locks the door.

QuickBooks
AccountingItem 7

lities sufficient to run all of the software required to operate your Franchised Business; (ii) a laser printer meeting our standards and specifications; (iii) updated versions of QuickBooks, Microsof

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
  1. 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
  2. Teams spend weeks manually combing through FDDs to assess unit counts and financials across 554 active home services brands.Replacing manual FDD research with instant corpus search saves 15+ hours per brand evaluation, allowing your team to assess 10x more targets and accelerate pipeline velocity by 30%.
  3. Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.

The vendor opportunity at Franchising

Franchising presents a concentrated, headquarters-driven sales opportunity for software vendors. The system consists of 62 units, all of which are franchised, with no company-owned locations disclosed in the 2026 FDD. The average unit volume (AUV) sits at $662,634, and franchisees pay a 7.0% royalty. Critically, the brand posted a 77.143% year-over-year unit growth rate, signaling a rapidly expanding footprint where new locations will need to be onboarded onto the mandated tech stack. For a vendor, this means a single sale at the corporate level can unlock a growing base of 62—and soon more—locations.

Who controls software purchasing

Purchasing authority rests with the headquarters team. The FDD Item 1 lists Jeffrey Dudan as Chief Executive Officer and Michael O’Driscoll as Chief Operating Officer and President of Franchising. These are the likely economic buyers for any enterprise software deal. Keven Elwood, President of Window Hero, and Dylan Harris, Director of Operations of Window Hero, are also named executives, suggesting operational leadership is involved in technology decisions. The absence of any multi-unit operator data in our corpus reinforces the top-down nature of procurement here; vendors should not expect a fragmented, franchisee-led buying process.

Mandated and current tech stack

The 2026 FDD is explicit about technology requirements. Franchisees are mandated to use a Business Management and Technology System and Service Minder Software. The specific vendor behind the Business Management and Technology System is not named in the extract, but Service Minder is identified as a mandated software provider. For any vendor pitching a replacement or complementary tool, the bar is high: you must either integrate with this mandated stack or demonstrate a compelling reason for the franchisor to switch. The fact that these are mandates, not mere recommendations, means the franchisor is willing to enforce technology standards across the network.

Procurement, renewals, and timing

Details on the formal procurement model are thin. The Item 8 extract, which typically outlines designated versus approved supplier rules, was not available in our data. Similarly, Item 17 renewal terms and the initial franchise term length were not disclosed. This lack of visibility makes it difficult to pinpoint natural contract renewal windows. However, the rapid unit growth suggests that new location openings are a recurring trigger for technology deployment. Vendors should monitor new franchise sales activity as a leading indicator for software purchasing events.

How to read the Franchising FDD

The Franchise Disclosure Document is the single best source of truth for understanding a franchise system’s operations, obligations, and financials. Item 1 reveals the executive team and ownership structure—Franchising appears independently owned, with no parent company on file. Item 11 details the mandated technology investments. While our extract lacked specifics on Item 8 procurement rules and Item 17 renewal terms, the full FDD, filed with state franchise regulators in 2026, contains these details. Review the embedded viewer below to conduct your own due diligence. For a ranked target list of franchise systems matched to your software category, FranCloud can help.

Questions vendors ask

Franchising, answered from the filing

The executive team controls purchasing. Key contacts include Michael O’Driscoll, Chief Operating Officer and President of Franchising, and Jeffrey Dudan, Chief Executive Officer.
The 2026 FDD mandates a Business Management and Technology System and Service Minder Software for all franchisees.
There are 62 total units, all of which are franchised. The number of company-owned units was not disclosed.
The specific procurement model (designated vs. approved supplier) was not extracted from Item 8 in the most recent FDD.
Renewal and term details were not disclosed in the available FDD extracts, making contract window timing difficult to predict without further intelligence.
The 2026 FDD is filed with state franchise regulators. You can review the embedded PDF viewer below for the full legal document.
Source

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Operator footprint

Who runs the locations

13 operators run 13 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit13

Top states by locations

VA10
NC2
MD1

Ownership

The portfolio behind Franchising

strategic_multibrand of Homefront Brands.

Sibling brands

Related Home services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.