QuickBooks
Mandatoryto supplier(s)) Maestro Solution (SaaS based $999 per location (one- $300 per month per location Business Service Management time onboarding fee) Portal, which includes access to QuickBooks and Yodeck
HQ-led decisions
Forever Friends
Personal servicesSoftware purchasing decisions at Forever Friends are controlled by Owner Robert J. Walczyk, Business Manager Melissa Hatton, and Facility Manager Aaron Hatton at the brand's single company-owned location in Wisconsin. The franchisor mandates a specific, modern SaaS-based tech stack including Square POS and QuickBooks. The addressable market is currently limited to 1 unit, with no franchised locations reported in the most recent FDD.
Live signals
Total units
1
0 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2026
Royalty
6.5%
of gross sales
Ad fund
1%
national + local
Initial fee
$50K
per unit
Investment range
$272K–$428K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7.5%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Square
Mandatoryyour As incurred minimum inventory of retail Products Purchases ongoing sales, products for resale, specifically between $1,000 to urns. $8,000 every 3 months Payable to supplier. Square POS merchant
Yodeck
Mandatorye, and it must have exterior signage that meets our specifications but can be sourced from local suppliers. You must use ASD Answering for your answering service. You must use the Yodeck by Orchatect
Facebook
u must furnish us with a quarterly report and documentation of local advertising expenditures during the previous calendar quarter. You may not use social media platforms, such as Facebook, Instagram,
Instagram
nish us with a quarterly report and documentation of local advertising expenditures during the previous calendar quarter. You may not use social media platforms, such as Facebook, Instagram, X, Linked
LinkedIn
quarterly report and documentation of local advertising expenditures during the previous calendar quarter. You may not use social media platforms, such as Facebook, Instagram, X, LinkedIn, TikTok, You
TikTok
ising with other Forever Friends franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Instagram, Twitter, X, LinkedIn, TikTok, YouTube or a
Twitter
do cooperative advertising with other Forever Friends franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Instagram, Twitter, X, LinkedIn,
YouTube
and documentation of local advertising expenditures during the previous calendar quarter. You may not use social media platforms, such as Facebook, Instagram, X, LinkedIn, TikTok, YouTube, and other n
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
- 68.6% of brands mandate no accounting system, meaning 93 brands are ripe for displacement, but I lack the unit-count and financial context to prioritize them.Focusing on the wrong 10 brands costs a rep 2+ deals per quarter. FranCloud's fit_scoring layers AUV and unit growth onto tech gaps, so reps chase only the 93 with real revenue potential.
- Even when I know which brands to target, I can't get reliable decision-maker contacts for the 277 brands with disclosed unit counts.SDRs spend 5+ hours/week hunting contacts. FranCloud's contact_enrichment delivers verified contacts in-line, saving 260 hours/year per rep and adding 15% more meetings.
The vendor opportunity at Forever Friends
Forever Friends is a personal services brand headquartered in Wisconsin with a total of 1 unit, which is company-owned. The number of franchised units is not disclosed in the 2026 FDD. For software vendors, the immediate addressable market is this single location. The brand's royalty rate is 6.5% on an initial term of 10 years. Average unit volume (AUV) is not disclosed. While the current footprint is small, the franchisor has a renewal structure that allows for two additional 5-year successor terms, indicating a long-term operational horizon if expansion occurs.
Who controls software purchasing
The buying center at Forever Friends is lean and clearly defined. According to Item 1 of the FDD, the key executives are Owner Robert J. Walczyk, Business Manager Melissa Hatton, and Facility Manager Aaron Hatton. With no parent company on file and an independent ownership structure, these three individuals represent the entire decision-making unit for any software purchase. A vendor pitch should be directed at this HQ-level team, focusing on how a solution integrates with their existing mandated stack and supports a potential future franchise network.
Mandated and current tech stack
Forever Friends mandates a specific set of technologies for its operations. The core systems, as listed in the FDD, are Maestro Solution, a SaaS-based Business Service Management Portal; QuickBooks by Intuit Inc. for accounting; Square POS by Block, Inc. for point-of-sale; and Yodeck for digital signage management. This is a modern, cloud-first stack. Any software vendor pitching complementary tools—such as scheduling, CRM, or payroll—must demonstrate seamless integration with Square POS and QuickBooks, as these are non-negotiable mandates.
Procurement, renewals, and timing
The FDD does not provide an Item 8 extract detailing procurement or supplier restrictions, so the designated versus approved supplier model remains unknown. The franchise agreement has a 10-year initial term. Renewal conditions, per Item 17, allow a franchisee in good standing to sign a successor agreement for two additional terms of 5 years each, unless the franchisor decides to withdraw from the geographical area. With no year-over-year unit growth reported and no operator footprint mapped, there are no obvious expansion-driven contract windows. Vendors should treat this as a single-account sale with a long decision cycle tied directly to the owner's operational priorities.
How to read the Forever Friends FDD
The 2026 Forever Friends Franchise Disclosure Document is the primary source for the data above. It details the single-unit structure, the mandated technology vendors, and the HQ executive team. The document is filed with state franchise regulators and is available for review in the embedded viewer on this page. For vendors building a ranked target list of franchise systems, understanding this level of detail is critical to prioritizing accounts where a tech mandate creates an integration opportunity or a competitive displacement angle. Talk to FranCloud for a ranked target list built on this research.
Questions vendors ask
Forever Friends, answered from the filing
The buying center includes Owner Robert J. Walczyk, Business Manager Melissa Hatton, and Facility Manager Aaron Hatton. As a single-unit operator, decisions are centralized at HQ.
The FDD mandates Square POS by Block, Inc., QuickBooks by Intuit Inc., Maestro Solution for business service management, and Yodeck for digital signage management.
There is 1 total unit, which is company-owned. The number of franchised units is not disclosed in the most recent FDD.
The FDD does not extract a specific Item 8 procurement signal, so the designated versus approved supplier model is not publicly disclosed.
The initial franchise term is 10 years. Renewal allows for two additional 5-year terms, contingent on good standing. No recent unit growth activity is reported.
The 2026 FDD is filed with state franchise regulators. You can read the full document using the embedded PDF viewer below.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Forever Friends files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
No franchisee network yet. Forever Friends’s latest FDD reports no franchised locations.
Related Personal services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.