iCIMS
Mandatory$1,000 - $1,500 per As incurred We make ICIMS (a recruiting software year if you elect to platform) available to you as a tool. use texting as an There is currently no cost to use ICIMS option unless
+4.839% units YoYHQ-led decisions
Floyd's 99 Barbershop
Personal servicesSoftware purchasing at Floyd's 99 Barbershop is controlled at the highest level by its three co-founders and President, with no mandated technology systems disclosed in the 2025 FDD. The brand operates 138 total locations (73 company-owned, 65 franchised), creating a direct addressable market of 65 franchise units for vendors, plus potential penetration into corporate locations. The absence of a mandated tech stack signals a greenfield opportunity for software vendors across POS, scheduling, and operational platforms.
Live signals
Total units
138
65 franchised
Unit growth YoY
+4.839%
vs prior filing
AUV
$980K
Item 19, 2024
Royalty
6%
of gross sales
Ad fund
3%
national + local
Initial fee
$50K
per unit
Investment range
$400K–$768K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
9%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.
VP SalesHead of SalesCROSales Director
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The vendor opportunity at Floyd's 99 Barbershop
Floyd's 99 Barbershop presents a 138-unit target for software vendors, split between 73 company-owned locations and 65 franchised shops. The brand's average unit volume sits at $980,036, with a 6.0% royalty rate and a standard 10-year initial franchise term. Year-over-year unit growth of 4.8% signals steady, if not explosive, expansion — meaning new-location onboarding is a recurring sales motion, not a one-time event.
The most critical signal for vendors is what the FDD does not contain: no mandated point-of-sale, scheduling, or operational software. In a segment where many franchisors lock down the tech stack tightly, this absence creates a wide opening. Franchisees may be selecting their own tools, or the brand may be in the early stages of evaluating a standardized platform. Either scenario favors a proactive vendor pitch.
Who controls software purchasing
Decision-making authority rests with a tight-knit executive team. The three O’Brien brothers — Robert (CEO), Bill (Chief Strategy Officer), and Paul (Chief Franchise Officer) — form the core of the buying center. President Karen O’Brien is also named in the FDD. For operational software, Amy Hunn, Vice President of Construction, Facilities and Operations, is the likely internal champion or gatekeeper. Vendors should map their outreach to Paul O’Brien for anything touching the franchise system and to Amy Hunn for in-store operational tools.
Because the brand is independently owned with no parent company on file, there is no external corporate procurement layer to navigate. Decisions are made by this group.
Mandated and current tech stack
The 2025 FDD discloses no mandated or recommended technology vendors. This is the single most actionable piece of intelligence in the document. It means franchisees are not contractually bound to a specific POS, booking engine, CRM, or payroll system. For a software vendor, this reduces the barrier to entry: you are not unseating an incumbent mandated by the franchisor. You are selling into a greenfield or a patchwork of legacy, self-selected tools.
Without a mandate, the sales strategy should target both HQ (for a potential system-wide endorsement) and individual franchisees (for ground-up adoption). The 65 franchised units are the direct addressable market; the 73 corporate locations represent an additional, potentially faster sales cycle if you can win over the O'Brien team.
Procurement, renewals, and timing
Item 8 of the FDD, which typically defines whether the franchisor operates as a designated supplier, an approved-supplier program, or an open market, did not yield a signal in our corpus. This lack of clarity itself is a data point: the brand is not aggressively controlling procurement through the franchise agreement's plain text. However, the renewal conditions in Item 17 are notable. Franchisees seeking to renew must remodel, pay a fee, sign a new agreement, and release claims — and they "may be asked to sign a contract with materially different terms and conditions." This is a leverage point. A franchisor that reserves the right to change terms at renewal could introduce a tech mandate in the future, making early vendor relationships with HQ strategically valuable.
Contract windows are likely tied to the 10-year term cycle and the 4.8% growth rate. New units opening each year need software from day one. Existing units approaching renewal may be forced to adopt new systems if the franchisor decides to standardize.
How to read the Floyd's 99 Barbershop FDD
The full 2025 Franchise Disclosure Document is available below. Vendors should focus on Item 11 (Franchisor's Obligations) to confirm the absence of a tech mandate and watch for any updates in future filings. Item 8 (Restrictions on Sources of Products and Services) will clarify whether franchisees are free to choose their own vendors or must purchase from an approved list. The embedded viewer lets you search and annotate the document directly.
For a ranked target list of franchise brands matched to your software category, FranCloud can help you prioritize your outbound motion.
Questions vendors ask
Floyd's 99 Barbershop, answered from the filing
The buying center is led by Co-Founders Paul O’Brien (Chief Franchise Officer), Bill O’Brien (Chief Strategy Officer), and Robert O’Brien (CEO), along with President Karen O’Brien. Amy Hunn, VP of Construction, Facilities and Operations, likely influences operational tech decisions.
The 2025 FDD does not disclose any mandated or recommended point-of-sale, scheduling, or operational technology systems for franchisees. This suggests either an open policy or a gap in the current disclosure.
There are 138 total units, comprising 73 company-owned locations and 65 franchised locations. The brand showed 4.8% year-over-year unit growth in its latest filing.
The procurement model is not detailed in the available FDD extracts. Item 8, which typically outlines designated vs. approved supplier requirements, did not yield a specific signal in our corpus for this filing year.
With a 10-year initial term and renewal conditions requiring a remodel, fee, and potentially materially different contract terms, windows may align with renewal cycles. The 4.8% unit growth also creates new-location onboarding opportunities.
The 2025 FDD is filed with state franchise regulators. You can review the full document using the embedded PDF viewer below to analyze Item 11 (tech obligations) and Item 8 (procurement restrictions) in detail.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Floyd's 99 Barbershop files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
62 operators run 62 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit62
Top states by locations
| TX | 23 |
|---|---|
| CO | 12 |
| FL | 11 |
| CA | 3 |
| SC | 3 |
Ownership
The portfolio behind Floyd's 99 Barbershop
unknown of floyd s 99 operating.
Related Personal services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.