iCIMSiCIMS
$1,000 - $1,500 per As incurred We make ICIMS (a recruiting software year if you elect to platform) available to you as a tool. use texting as an There is currently no cost to use ICIMS option unless
From the filings
+4.839% units YoYHQ-led decisions
Floyd's 99 Barbershop
Personal servicesSoftware purchasing at Floyd's 99 Barbershop is controlled at the highest level by its three co-founders and President, with no mandated technology systems disclosed in the 2025 FDD. The brand operates 138 total locations (73 company-owned, 65 franchised), creating a direct addressable market of 65 franchise units for vendors, plus potential penetration into corporate locations. The absence of a mandated tech stack signals a greenfield opportunity for software vendors across POS, scheduling, and operational platforms.
For software vendors selling into US franchise brands.
Live signals
Total units
138
65 franchised
Unit growth YoY
+4.839%
vs prior filing
AUV
$980K
Item 19, 2024
Royalty
6%
of gross sales
Ad fund
3%
national + local
Initial fee
$50K
per unit
Investment range
$400K–$768K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
9%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Franchisor behaviours
What the franchisor requires
25 requirements the franchisor states in this filing, each in its own words; 5 explicit no's; 4 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
The Franchisee shall establish and maintain, at its own expense, bookkeeping, accounting and data processing systems which conform to the specifications that the Franchisor may prescribe from time to time.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We have independent access to information through the POS System concerning sales and inventory of your FLOYD’S 99 Shop, and we control the type of information that is provided through the POS System.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
The Franchisee shall supply to the Franchisor such types of reports in a manner and form as the Franchisor may from time to time reasonably require, including: a. by a designated day of each week a report on the Barbershop’s Gross Sales for the previous week; b. monthly financial statements, prepared in accordance…
How the franchisor buys
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We reserve the right to change or designate suppliers (including changing the suppliers to us or our affiliates) at our discretion in the future.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
5Item 8
approximately 5% to 15% of the total cost of operating a FLOYD’S 99 Shop after that time.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesFranchise agreement
A charge not to exceed the reasonable cost of investigation may be made by the Franchisor and shall be paid by the Franchisee.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
You must notify us and obtain our written approval in advance if you want to purchase or lease items from a supplier we have not designated or approved.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
The Franchisee acknowledges that, as between the Franchisee and the Franchisor, the Franchisor has the sole rights to and interest in all telephone, telecopy or facsimile machine numbers and directory listings associated with any Mark.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 11
Additionally, you must use our designated credit card processing service which operates through our POS System, take security measures that comply with PCI Security Standards and otherwise meet our standards to ensure the security of your network.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
Conduct inspections of your Barbershop, its operations, the services rendered within the Barbershop and your equipment, as we deem advisable in our sole discretion, to evaluate your compliance with our brand standards.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
The Franchisor reserves the right to revise the Operations Manual from time to time as it deems necessary to update or change operating and marketing techniques or standards and specifications.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You must locate and obtain our approval of the Franchised Location and the lease for your location before you sign it.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
The Franchisee shall not develop, create, contribute to, distribute, disseminate or use any electronic or Internet communication, including blogs, instant message services such as Twitter, social media sites such as Facebook, all other electronic communications methods, or any multimedia, telecommunications, mass…
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesFranchise agreement
Franchisee shall spend at least 1% of the total amount of its quarterly Gross Sales on local advertising (the “Local Advertising Allocation”) to create public awareness of the Franchisee’s FLOYD’S 99 Shop.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
The Franchisee agrees to participate in any mandatory gift card or customer loyalty card programs implemented by the Franchisor in accordance with all of the Franchisor’s standards and specifications.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesFranchise agreement
If a Co-op is established for the area where the Franchisee is located, the Franchisee will be required to participate in the Co-op for the purpose of selecting and participating in regional marketing and promotion programs for FLOYD’S 99 Shops.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
In addition to the POS System, we require that you purchase from designated or approved sources, certain branded hair care products and other proprietary hair care accessories that we have developed (“Proprietary Items”).
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must only purchase, lease, sell or use equipment, computers, inventory, supplies and services meeting our standards and specifications.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesFranchise agreement
Franchisee agrees to comply with Franchisor’s standards and specifications which include, without limitation, using Franchisor’s designated credit card processing service (which operates through the POS System) and taking security measures that comply with PCI Security Standards.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
Royalties are paid by electronic transfer of funds.
Must the franchisee participate in a gift card program?
YesItem 8
As of the date of this Disclosure Document, we have implemented a gift card program that you must participate in.
People
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
All Principal Managers, employees of the Franchisee, the Franchisee and its owners, shall at all times while working at the Franchised Location wear clothing that meets such standards and specifications as may be prescribed by the Franchisor from time to time.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
You must acquire a point-of-sale system (“POS System”) and certain customized software and related hardware that we specify and which you will use in every Barbershop from our designated vendors.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We have independent access to information through the POS System concerning sales and inventory of your FLOYD’S 99 Shop, and we control the type of information that is provided through the POS System.
Training
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
This may include a mandatory annual meeting or convention that all franchisees must attend at their cost.
The filing answers no to 5 questions
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Is there a franchisee advisory council, association or committee?Item 20
- Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
- Is a minimum grand opening advertising spend required?Item 11
- Does the franchisor require minimum staffing levels or specific roles?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.
VP SalesHead of SalesCROSales Director
- With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
- 63.5% of personal services brands mandate no POS system, but I can't identify the 108 that do without digging through hundreds of FDDs.Manually reviewing one FDD takes 3+ hours. At 108 targets, that's 324 hours. FranCloud's tech_landscape reveals POS mandates instantly, turning a $16,200 research slog into a single query.
- 91.6% of brands don't mandate a CRM, but the 25 that do are hidden in static reports, delaying my outreach to high-intent prospects.Landing one CRM-displacing deal in this segment can yield $30k+ ARR. FranCloud's find_lookalikes pinpoints those 25 brands and their peers, accelerating pipeline by months.
The vendor opportunity at Floyd's 99 Barbershop
Floyd's 99 Barbershop presents a 138-unit target for software vendors, split between 73 company-owned locations and 65 franchised shops. The brand's average unit volume sits at $980,036, with a 6.0% royalty rate and a standard 10-year initial franchise term. Year-over-year unit growth of 4.8% signals steady, if not explosive, expansion — meaning new-location onboarding is a recurring sales motion, not a one-time event.
The most critical signal for vendors is what the FDD does not contain: no mandated point-of-sale, scheduling, or operational software. In a segment where many franchisors lock down the tech stack tightly, this absence creates a wide opening. Franchisees may be selecting their own tools, or the brand may be in the early stages of evaluating a standardized platform. Either scenario favors a proactive vendor pitch.
Who controls software purchasing
Decision-making authority rests with a tight-knit executive team. The three O’Brien brothers — Robert (CEO), Bill (Chief Strategy Officer), and Paul (Chief Franchise Officer) — form the core of the buying center. President Karen O’Brien is also named in the FDD. For operational software, Amy Hunn, Vice President of Construction, Facilities and Operations, is the likely internal champion or gatekeeper. Vendors should map their outreach to Paul O’Brien for anything touching the franchise system and to Amy Hunn for in-store operational tools.
Because the brand is independently owned with no parent company on file, there is no external corporate procurement layer to navigate. Decisions are made by this group.
Mandated and current tech stack
The 2025 FDD discloses no mandated or recommended technology vendors. This is the single most actionable piece of intelligence in the document. It means franchisees are not contractually bound to a specific POS, booking engine, CRM, or payroll system. For a software vendor, this reduces the barrier to entry: you are not unseating an incumbent mandated by the franchisor. You are selling into a greenfield or a patchwork of legacy, self-selected tools.
Without a mandate, the sales strategy should target both HQ (for a potential system-wide endorsement) and individual franchisees (for ground-up adoption). The 65 franchised units are the direct addressable market; the 73 corporate locations represent an additional, potentially faster sales cycle if you can win over the O'Brien team.
Procurement, renewals, and timing
Item 8 of the FDD, which typically defines whether the franchisor operates as a designated supplier, an approved-supplier program, or an open market, did not yield a signal in our corpus. This lack of clarity itself is a data point: the brand is not aggressively controlling procurement through the franchise agreement's plain text. However, the renewal conditions in Item 17 are notable. Franchisees seeking to renew must remodel, pay a fee, sign a new agreement, and release claims — and they "may be asked to sign a contract with materially different terms and conditions." This is a leverage point. A franchisor that reserves the right to change terms at renewal could introduce a tech mandate in the future, making early vendor relationships with HQ strategically valuable.
Contract windows are likely tied to the 10-year term cycle and the 4.8% growth rate. New units opening each year need software from day one. Existing units approaching renewal may be forced to adopt new systems if the franchisor decides to standardize.
How to read the Floyd's 99 Barbershop FDD
The full 2025 Franchise Disclosure Document is available below. Vendors should focus on Item 11 (Franchisor's Obligations) to confirm the absence of a tech mandate and watch for any updates in future filings. Item 8 (Restrictions on Sources of Products and Services) will clarify whether franchisees are free to choose their own vendors or must purchase from an approved list. The embedded viewer lets you search and annotate the document directly.
For a ranked target list of franchise brands matched to your software category, FranCloud can help you prioritize your outbound motion.
Questions vendors ask
Floyd's 99 Barbershop, answered from the filing
The buying center is led by Co-Founders Paul O’Brien (Chief Franchise Officer), Bill O’Brien (Chief Strategy Officer), and Robert O’Brien (CEO), along with President Karen O’Brien. Amy Hunn, VP of Construction, Facilities and Operations, likely influences operational tech decisions.
The 2025 FDD does not disclose any mandated or recommended point-of-sale, scheduling, or operational technology systems for franchisees. This suggests either an open policy or a gap in the current disclosure.
There are 138 total units, comprising 73 company-owned locations and 65 franchised locations. The brand showed 4.8% year-over-year unit growth in its latest filing.
The procurement model is not detailed in the available FDD extracts. Item 8, which typically outlines designated vs. approved supplier requirements, did not yield a specific signal in our corpus for this filing year.
With a 10-year initial term and renewal conditions requiring a remodel, fee, and potentially materially different contract terms, windows may align with renewal cycles. The 4.8% unit growth also creates new-location onboarding opportunities.
The 2025 FDD is filed with state franchise regulators. You can review the full document using the embedded PDF viewer below to analyze Item 11 (tech obligations) and Item 8 (procurement restrictions) in detail.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Floyd's 99 Barbershop files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
17 operators run 62 mapped locations. 9 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit8
2–9 units7
10–24 units2
Top states by locations
| TX | 23 |
|---|---|
| CO | 12 |
| FL | 11 |
| CA | 3 |
| SC | 3 |
Ownership
The portfolio behind Floyd's 99 Barbershop
unknown of floyd s 99 operating.
Related Personal services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.