Fitness 19

The vendor opportunity at Fitness 19

Fitness 19 is a small, independently owned fitness franchise based in Washington state. The 2026 Franchise Disclosure Document reports 8 total units — 5 franchised and 3 company-owned — representing a 25% year-over-year unit growth rate. For software vendors, the immediate addressable market is tiny: just 8 locations. However, the growth trajectory and the mandated Gym Management System create a focused entry point. The system is concentrated in California, where 35 of the 57 mapped operators are located, with smaller clusters in Pennsylvania (4), Illinois (3), Ohio (3), and Washington (2). Every operator in the data runs a single unit; there are zero multi-unit franchisees, meaning every sale is a single-location decision.

Who controls software purchasing

The 2026 FDD lists four HQ executives: Robert Lineberger (Chief Executive Officer), Earl “Packy” Wilson (President), Casey Pirog (Vice President of Operations), and Thomas Graves (Vice President of Real Estate, Vice President of Franchise). No CIO, CTO, or VP of Technology appears on the filing. In a system this small, the CEO and VP of Operations are the most likely software decision-makers. Vendors should direct outreach to Casey Pirog for operational tools and Robert Lineberger for strategic or enterprise-level discussions. There is no parent company on file; Fitness 19 appears independently owned, so decisions are made in-house without external corporate oversight.

Mandated and current tech stack

Item 11 of the 2026 FDD mandates a Gym Management System for all franchisees. No specific vendor is named — no Mindbody, no ClubReady, no Zen Planner. This absence is itself a signal: the franchisor requires compliance with a category but has not locked the system into a single supplier. For vendors selling gym management, member check-in, billing, or scheduling platforms, this is an open door to pitch a preferred solution directly to HQ or to individual franchisees. Beyond the mandate, no other operational, POS, payroll, or marketing technology is disclosed in the FDD. The tech landscape is effectively a blank slate outside of the one mandated category.

Procurement, renewals, and timing

The FDD does not include an Item 8 procurement extract, so there is no published designated-supplier or approved-supplier list. In practice, this likely means franchisees have latitude to choose compliant systems, but HQ retains the right to mandate or approve. Vendors should clarify the approval process with Casey Pirog before investing in franchisee-level sales. On renewals, Item 17 spells out the conditions: full compliance with the Franchise Agreement, a $1,000 renewal fee, and execution of the then-current franchise agreement, which includes a general release of claims. Renewal terms run 5 years. The initial term is 10 years. With only 5 franchised units and a 25% growth rate, the most actionable software sales trigger is new unit openings — each new franchisee needs a Gym Management System from day one.

How to read the Fitness 19 FDD

The full 2026 Fitness 19 Franchise Disclosure Document is embedded below. It contains the legal and operational disclosures that govern the franchise relationship, including the franchise agreement, fee schedule, territorial rights, and the Item 11 tech mandate referenced throughout this page. Software vendors should pay particular attention to Item 11 (obligations), Item 8 (procurement restrictions, if any are added in future filings), and Item 17 (renewal and transfer conditions) to time outreach around contract events. The FDD is filed with state franchise regulators and is the single authoritative source for the facts summarized here.

For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize outreach by decision-maker level, tech mandates, and unit growth.