First Day Franchising

The vendor opportunity at First Day Franchising

First Day Franchising operates in the health services segment with a total footprint of 2 units—1 franchised and 1 company-owned—according to its 2025 Franchise Disclosure Document. The system is headquartered in Michigan and led by Co-Founder & CEO Emily Wiechmann, RN, BSN, and Co-Founder & CFO Harvey Mathews. For software vendors, the immediate addressable market is tiny, but the franchisor’s explicit technology mandates signal a controlled, HQ-driven purchasing environment where a single deal can cover the entire system.

The franchise charges a 5.0% royalty on gross sales and offers a 10-year initial term with one additional 10-year renewal. Average unit volume is not disclosed in the most recent FDD. Year-over-year unit growth is also not disclosed, consistent with a very early-stage franchise system.

Who controls software purchasing

The 2025 FDD lists four HQ executives in Item 1: Emily Wiechmann, RN, BSN (Co-Founder & CEO), Harvey Mathews (Co-Founder & CFO), Tim King (Partner & COO), and Danielle Clemons (Training Manager). In a system this small, software purchasing authority almost certainly sits with the CEO and CFO. There is no separate CIO, CTO, or VP of IT named in the filing. Vendors should expect direct engagement with the co-founders for any technology evaluation.

No parent company is on file; First Day Franchising appears independently owned. The operator footprint in our corpus shows no mapped operators, reinforcing the centralized control model.

Mandated and current tech stack

First Day Franchising mandates three EMR-related systems in its FDD: EMR 104, EMR 105, and a general EMR system. These are listed as mandatory for franchisees, meaning any franchise unit must use them. No other operational or point-of-sale technology is disclosed as mandated or recommended in the filing. Vendors selling complementary health-services software—scheduling, billing, telehealth, compliance—should map their integrations against these mandated EMR platforms.

Procurement, renewals, and timing

The 2025 FDD does not include an Item 8 procurement extract, so the franchisor’s formal procurement model—whether designated supplier, approved supplier, or open—is not publicly disclosed. However, the presence of mandated EMR systems suggests the franchisor exercises significant control over technology selection.

Renewal terms are outlined in Item 17. Franchisees may renew for one additional 10-year term if they meet conditions including compliance with the franchise agreement, 180 days’ prior written notice, signing the then-current form of franchise agreement (which may have materially different terms), executing a general release, paying a renewal fee, and remodeling to current standards. The owners must also personally guarantee the renewal agreement. This structure means software contract windows are tied to each franchisee’s original signing date and renewal cycle, with a long lead time required.

How to read the First Day Franchising FDD

The 2025 First Day Franchising FDD is embedded below for full review. It was filed with state franchise regulators and contains the complete legal and operational disclosures for the system. Key items for software vendors include Item 1 (executives and ownership), Item 11 (mandated technology), Item 8 (procurement, if present), and Item 17 (renewal and contract timing). Because this is a small, early-stage system, the FDD is the single best source of truth on who buys software and what they require.

For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize based on tech mandates, unit counts, and HQ buyer signals.