From the filings

HQ-led decisions

First Day Franchising

Health services

First Day Franchising is a Michigan-headquartered home health-services franchise with 2 locations — 1 franchised, 1 company-owned — and a 5% royalty. Item 8 lets the franchisor designate itself or an affiliate as an exclusive supplier, the clearest signal of who controls purchasing decisions at this early-stage system.

For software vendors selling into US franchise brands.

Live signals

Total units
2
1 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2025
Royalty
5%
of gross sales
Ad fund
1%
national + local
Initial fee
$70K
per unit
Investment range
$139K–$248K
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

6%of gross sales (FY2025)

Ongoing fees: 6% of gross sales (FY2025)Royalty 5%, Ad fund 1%. Total 6% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 5%Ad fund 1%

Franchisor behaviours

What the franchisor requires

25 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 6 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Item 8

We require that you utilize the services of a third-party bookkeeper or accountant that meets our standards and specifications and is approved by us for the maintenance and recording of your accounting activity, journal entries and the preparation of unaudited financial statements.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

At all times, we will possess direct access to the Business Management System used by you and we will have access to all information entered into these systems including, including information about your sales and customers.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

within 60 days of the end of each calendar month Franchisee shall submit to Franchisor monthly financial statements and other reports related to the operations of the Franchised business

How the franchisor buys

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Franchise agreement

Franchisor reserves the right to designate, from time to time, a single supplier and/or distributor for any services, products, equipment, supplies, or materials including, but not limited to, the System Supplies and technology services and to require Franchisee to use such a designated supplier exclusively, which…

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

0

Item 8

In 2024, we did not receive any direct revenue from purchases franchisees made directly from franchisor or affiliates.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We and/or our affiliates may receive rebates, payments and other material benefits from suppliers based on franchisee purchases and we reserve the right to institute and expand rebate programs in the future.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

25

Item 8

approximately 25% to 40% of the on-going operating expenses of your Franchised Business.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

We may charge you a supplier review and testing fee (currently $100 per hour plus our costs)

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you want to purchase or lease a source restricted item from a supplier that has not been previously approved or designated by us in writing, you must send us a written request for approval and submit additional information that we may request.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

Franchisee agrees that in the event of the termination of this Agreement, for any reason, that the accounts related to all telephone numbers associated with the Franchised Business and all rights in and to the telephone numbers associated with the Franchised Business, shall, at Franchisor’s election, be transferred…

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

Franchisor has the right at any time during business hours, and without prior notice to Franchisee, to inspect Franchisee’s Administrative Office and System Supplies.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 11

At all times, we reserve the right to supplement, modify and update the Manuals.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

Although you are responsible for selecting a site for your Franchise Business you must obtain our approval of your selected location.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Franchise agreement

Franchisee agree that the foregoing shall not be interpreted or construed as permitting Franchisee to establish, designate, utilize and/or otherwise establish accounts as to Digital Media respecting and/or concerning the Franchised Business and/or the System.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

On an on-going monthly basis, you must spend a minimum of $1,200 per month on the local marketing of your First Day Homecare Franchise to customers located within your Franchise Territory and in accordance with our standards and specifications.

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Item 11

You will also be required to utilize those customer reward programs and systems that we designate.

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Franchise agreement

If Franchisee’s First Day Homecare Business or Operating Territory is located within the geographic area of an Advertising Cooperative, franchisee must participate in and contribute to the Advertising Cooperative.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Franchise agreement

(c) exclusively purchase and use System Supplies from Franchisor or Franchisor’s designated suppliers;

Must equipment be purchased from designated or approved suppliers?

Yes

Franchise agreement

Franchisee shall exclusively purchase the System Supplies from the supplier and/or suppliers and vendor and/or vendors designated by Franchisor from time-to-time.

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

Payment is subject to our specifications and instructions, including our election to have all fees automatically drafted from your business bank account or automatically debited or charged to your business bank account.

People

Must employees wear uniforms specified by the franchisor?

Yes

Franchise agreement

standards related to brand uniformity including, brand standards regarding uniforms, marketing materials, marketing media, the appearance and operations of the Franchised Business

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Franchise agreement

“Business Management System” refers to and means the software, internet, web based and/or cloud-based system or systems, point of sale system or systems and customer relationship management system or systems as same may be individually or collectively designated by Franchisor, in Franchisor’s Reasonable Business…

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

For clarity, we will have independent access to all of the information and data that is electronically collected and stored on your Business Management System and, as such, will have access to all data related to the sales, inventory, and financial performance of your Franchised Business.

Sales and CRM

Must the franchisee use a CRM system designated or approved by the franchisor?

Yes

Franchise agreement

Franchisee shall exclusively use the Business Management System or systems designated by Franchisor, in Franchisor’s Reasonable Business Judgment, and as may be modified, supplemented, or replaced by Franchisor from time to time.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Franchise agreement

Franchisor reserves the right to assess Franchisee reasonable charges for such training.

The filing answers no to 3 questions
  • Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
  • Is a minimum grand opening advertising spend required?Item 11
  • Does the franchisor require minimum staffing levels or specific roles?Franchise agreement

The vendor opportunity at First Day Franchising First Day Franchising is a Michigan-based home health-services franchise with 2 locations — 1 franchised, 1 company-owned — and a 5% royalty on a 10-year initial term. The FDD makes a financial performance representation, worth reading alongside any pitch.

Who controls software purchasing Item 2 names Co-Founder and CEO Emily Wiechmann, RN, BSN, Co-Founder and CFO Harvey Mathews, Partner and COO Tim King, and Training Manager Danielle Clemons. At this size, this small executive team is the practical buying center — Item 8 reinforces HQ's control by letting the franchisor designate itself or an affiliate as an exclusive supplier.

Tech named in the FDD, and what is actually required Generations Homecare System appears in the filing under Item 6, but the FDD requires none of the systems it names — it reads as a system the brand may use, not a contractual obligation.

Procurement, renewals, and timing Item 8 runs an approved-supplier list: franchisees buy source-restricted goods from designated or approved suppliers, or from suppliers meeting franchisor specifications where none is designated, and may propose a new supplier for approval. Item 17 renewal for the 10-year term requires 180 days' notice, full compliance, a remodel to current standards, a renewal fee, and the then-current franchise agreement, plus personal guaranties from owners — the remodel and renewal window is the natural point to reopen a technology conversation.

How to read the First Day Franchising FDD The filing was filed with state franchise regulators in 2025. The embedded PDF viewer below carries the full text of Items 2, 6, 8, 17, and 19.

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Questions vendors ask

First Day Franchising, answered from the filing

Item 2 names Co-Founder and CEO Emily Wiechmann, RN, BSN, Co-Founder and CFO Harvey Mathews, and Partner and COO Tim King. This compact executive team is the practical buying center for a 2-location system, especially since Item 8 lets the franchisor name itself an exclusive supplier.
Generations Homecare System appears in the filing under Item 6, but the FDD requires none of the systems it names — it reads as a system the brand may use, not a contractual obligation.
2 total locations as of the 2025 FDD — 1 franchised and 1 company-owned — in the health-services segment.
An approved-supplier list under Item 8. Franchisees buy source-restricted goods from designated or approved suppliers, or from suppliers meeting franchisor specifications when none is designated; the franchisor can name itself or an affiliate as an exclusive supplier, though franchisees may propose a supplier for approval.
The initial term is 10 years. Item 17 renewal requires 180 days' notice, full compliance, a remodel to current standards, a renewal fee, and the then-current franchise agreement — that remodel and renewal cycle is the natural window for a vendor pitch.
It was filed with state franchise regulators in 2025. Use the embedded PDF viewer below to read Items 2, 6, 8, 17, and 19 directly.
Source

Read the filing itself

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First Day Franchising2025 FDDView only

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FDD alert

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

9 operators run 9 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit9

Top states by locations

CA2
NJ1
GA1
UT1
VA1

Related Health services brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.