From the filings

HQ-led decisions

Firm Lab

Personal services

Firm Lab operates two company-owned units out of a New Jersey headquarters under parent Beauty Lab USA. The FDD mandates Meevo for salon and spa management, and every purchasing decision runs through its named founder.

For software vendors selling into US franchise brands.

Live signals

Total units
2
0 franchised
Unit growth YoY
vs prior filing
AUV
Item 19, 2024
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$43K
per unit
Investment range
$212K–$530K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

7%of gross sales (FY2024)

Ongoing fees: 7% of gross sales (FY2024)Royalty 6%, Ad fund 1%. Total 7% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 6%Ad fund 1%

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

MeevoMillennium Systems International
Mandatory
POSItem 11

pense. The cost of purchasing the required hardware and software is approximately $5,000 to $10,000. You are required to use the spa management software that we require, currently Meevo. The current b

FacebookMeta
MarketingItem 5

k/Google ad management or without. The Facebook/Google ad management option includes the implementation and management of ads, but does not include the actual advertising spend on Facebook or Google.

InstagramMeta
MarketingItem 11

, you may do cooperative advertising with other Firm Lab franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, Instagram, LinkedIn,

LinkedInLinkedIn
MarketingItem 6

erly report and documentation of local advertising expenditures during the previous calendar quarter. You may not use social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, blogs and

MeevoPayMillennium Systems International
PaymentsItem 11

ment system, website, marketing, branded app, and chat bot tech stack is $1500 per month, subject to increase. There are credit card processing fees and swipe fees associated with MeevoPay. You are re

PhorestPhorest
Industry softwareItem 11

no later than 2 weeks before opening your Franchised Business. Prior to attending the Initial Training Program, you and your personnel must complete the free training provided by Phorest, including Ph

TwitterX
MarketingItem 6

nish us with a quarterly report and documentation of local advertising expenditures during the previous calendar quarter. You may not use social media platforms, such as Facebook, Twitter, Instagram,

YouTubeGoogle
MarketingItem 11

ive advertising with other Firm Lab franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, Instagram, LinkedIn, YouTube or any other

Franchisor behaviours

What the franchisor requires

23 requirements the franchisor states in this filing, each in its own words; 5 explicit no's; 6 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We reserve the right to have remote and independent access to your revenue information, inventory levels, and client data generated by and stored in your computer system.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

Within thirty (30) days after the close of each calendar quarter and within ninety (90) days after the close of each fiscal year, Franchisee will furnish Franchisor a full and complete written statement of income and expense and a profit and loss statement for the operation of the Franchised Business during said…

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

We are the sole, designated supplier of all professional back bar products necessary to facilitate the services offered, all private label products for retail sale and certain linens, including lab coats, as well as an introductory merchandising package and the introductory marketing products/interior signage you…

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

0

Item 8

In the fiscal year ended December 31, 2023, we did not receive any revenue from required leases or purchases.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

20

Item 8

We estimate that your purchase or lease of products, supplies and services from approved suppliers (or those which meet our specifications) will represent approximately 50% to 60% of your costs to establish your Franchised Business and approximately 20% to 30% of your costs for ongoing operation.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

If you request that we approve a proposed item or supplier, we reserve the right to charge you a fee equal to our actual costs of inspection and testing.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you would like us to consider another item or supplier, you must make such request in writing to us and have the supplier give us samples of its product or service and such other information that we may require.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

Franchisee, at the option of Franchisor, shall assign to Franchisor all rights to the telephone numbers of the Franchised Business and any related public directory listing or other business listings and execute all forms and documents required by Franchisor and any telephone company at any time, to transfer such…

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Item 6

We may establish quality assurance programs conducted by third-party providers, such as, by way of example only, mystery shop programs and periodic quality audits, to monitor the operations of your Franchised Business.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 17

Modification of the agreement Sections 9.4, 14.6, No oral modifications generally, but we may 19.1.4 and 21.4 change the Operations Manual and System standards at any time.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

Before you open your Franchised Business, we will: a. provide you with site selection guidelines and approve a location for your Franchised Business.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Franchise agreement

Franchisee shall not establish any website or other listing on the Internet except as provided and specifically permitted herein.

Is a minimum grand opening advertising spend required?

Yes

Franchise agreement

Franchisee shall conduct a grand opening marketing campaign in the Territory in which Franchisee must spend a minimum of Fifteen Thousand Dollars ($15,000.00) on marketing, promotion, and awareness-generating activities within the thirty (30) days prior to opening and the first ninety (90) days after the opening of…

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

Thereafter, you are required to spend at least 2% of monthly Gross Revenue on advertising for the Franchised Business in your territory.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

You must purchase all equipment, fixtures, inventory, supplies and services from our designated suppliers and contractors or in accordance with our specifications.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You must purchase all equipment, fixtures, inventory, supplies and services from our designated suppliers and contractors or in accordance with our specifications.

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 8

You must purchase and use the hardware, software, credit card processing system and computer platforms we specify.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

Franchisee shall, together with the submission of the Gross Revenue Report, pay Franchisor the Royalty Fee and the Brand Fund Contribution, as defined 7 Firm Lab Franchise Agreement 2024 i and more particularly described in Article 13, then due.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Franchise agreement

Employ sufficient employees as prescribed by Franchisor to operate the Franchised Business at its maximum capacity and efficiency as required by Franchisor;

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 8

You must purchase and use the hardware, software, credit card processing system and computer platforms we specify.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We reserve the right to have remote and independent access to your revenue information, inventory levels, and client data generated by and stored in your computer system.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We reserve the right to impose a reasonable fee for tuition and/or attendance for all additional training programs, including the annual business meeting or conference.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Franchise agreement

Franchisee’s failure to attend and/or complete mandatory additional training or failure to attend Franchisor’s national business meeting or annual convention is a default of this Agreement.

The filing answers no to 5 questions
  • Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
  • Is there a franchisee advisory council, association or committee?Item 11
  • Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
  • Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
  2. 68.6% of brands mandate no accounting system, meaning 93 brands are ripe for displacement, but I lack the unit-count and financial context to prioritize them.Focusing on the wrong 10 brands costs a rep 2+ deals per quarter. FranCloud's fit_scoring layers AUV and unit growth onto tech gaps, so reps chase only the 93 with real revenue potential.
  3. Even when I know which brands to target, I can't get reliable decision-maker contacts for the 277 brands with disclosed unit counts.SDRs spend 5+ hours/week hunting contacts. FranCloud's contact_enrichment delivers verified contacts in-line, saving 260 hours/year per rep and adding 15% more meetings.

The vendor opportunity at Firm Lab

Firm Lab is a personal-services concept headquartered in New Jersey, with two units total and both company-owned, under parent Beauty Lab USA. The FDD sets a 6% royalty and a 10-year initial term, and makes no financial performance representation.

Who controls software purchasing

Item 2 names a single officer, Lauren Jannelli, Firm Lab's founder. With both units company-owned, every purchasing decision — software included — runs through her office rather than through an independent franchisee network.

Tech named in the FDD, and what is actually required

Meevo, by Millennium Systems International, is mandated under Item 11 — the salon and spa management platform Firm Lab is contractually required to run. MeevoPay, also by Millennium Systems International, and Facebook are in use — the filing describes them in use or fee-bearing, not contractually required. Instagram, LinkedIn, Phorest, Twitter (X) and YouTube are all named only, appearing in the filing without a requirement to use them.

Procurement, renewals, and timing

Item 8 uses a designated-suppliers-only model: professional back-bar products, private-label retail merchandise, lab coats and other linens, and the introductory merchandising and marketing package must be purchased from the franchisor or an affiliate. Other equipment and supplies must meet the franchisor's specifications and designated-supplier lists. Item 17 offers a single 10-year successor term, gated on a successor-agreement fee equal to the greater of $25,000 or 50% of the then-current initial franchise fee, full compliance, no more than three defaults, six months' notice, signing a new agreement, maintaining standards, completing additional training, and a general release.

How to read the Firm Lab FDD

The full filing, submitted to state franchise regulators in 2024, is embedded below. Talk to FranCloud for a ranked target list across the rest of the corpus.

Questions vendors ask

Firm Lab, answered from the filing

Lauren Jannelli, Firm Lab's founder, is the single named executive and direct decision-maker. Both of the brand's units are company-owned, so purchasing runs through her office rather than through independent franchisees.
Meevo by Millennium Systems International (Item 11) is mandated. MeevoPay, also by Millennium Systems International, and Facebook are in use, not required. Instagram, LinkedIn, Phorest, Twitter (X) and YouTube are named only, not required.
Firm Lab operates two units, headquartered in New Jersey under parent Beauty Lab USA, and both are company-owned.
Item 8 uses a designated-suppliers-only model. Professional back-bar products, private-label retail merchandise, lab coats and other linens, and the introductory marketing package must come from the franchisor or an affiliate.
Item 17 offers a single 10-year successor term, gated on a fee equal to the greater of $25,000 or 50% of the then-current initial franchise fee, full compliance, six months' notice, maintaining standards, added training and a general release.
The filing was submitted to state franchise regulators in 2024. Use the embedded PDF viewer below to read it directly.
Source

Read the filing itself

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Firm Lab2024 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

3 operators run 3 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit3

Top states by locations

WI1
NJ1

Ownership

The portfolio behind Firm Lab

unknown of beauty lab usa.

Related Personal services brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.