pense. The cost of purchasing the required hardware and software is approximately $5,000 to $10,000. You are required to use the spa management software that we require, currently Meevo. The current b
From the filings
Firm Lab
Personal servicesFirm Lab operates two company-owned units out of a New Jersey headquarters under parent Beauty Lab USA. The FDD mandates Meevo for salon and spa management, and every purchasing decision runs through its named founder.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2024)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
k/Google ad management or without. The Facebook/Google ad management option includes the implementation and management of ads, but does not include the actual advertising spend on Facebook or Google.
, you may do cooperative advertising with other Firm Lab franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, Instagram, LinkedIn,
erly report and documentation of local advertising expenditures during the previous calendar quarter. You may not use social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, blogs and
ment system, website, marketing, branded app, and chat bot tech stack is $1500 per month, subject to increase. There are credit card processing fees and swipe fees associated with MeevoPay. You are re
no later than 2 weeks before opening your Franchised Business. Prior to attending the Initial Training Program, you and your personnel must complete the free training provided by Phorest, including Ph
nish us with a quarterly report and documentation of local advertising expenditures during the previous calendar quarter. You may not use social media platforms, such as Facebook, Twitter, Instagram,
ive advertising with other Firm Lab franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, Instagram, LinkedIn, YouTube or any other
Franchisor behaviours
What the franchisor requires
23 requirements the franchisor states in this filing, each in its own words; 5 explicit no's; 6 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We reserve the right to have remote and independent access to your revenue information, inventory levels, and client data generated by and stored in your computer system.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Within thirty (30) days after the close of each calendar quarter and within ninety (90) days after the close of each fiscal year, Franchisee will furnish Franchisor a full and complete written statement of income and expense and a profit and loss statement for the operation of the Franchised Business during said…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We are the sole, designated supplier of all professional back bar products necessary to facilitate the services offered, all private label products for retail sale and certain linens, including lab coats, as well as an introductory merchandising package and the introductory marketing products/interior signage you…
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
In the fiscal year ended December 31, 2023, we did not receive any revenue from required leases or purchases.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
20Item 8
We estimate that your purchase or lease of products, supplies and services from approved suppliers (or those which meet our specifications) will represent approximately 50% to 60% of your costs to establish your Franchised Business and approximately 20% to 30% of your costs for ongoing operation.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
If you request that we approve a proposed item or supplier, we reserve the right to charge you a fee equal to our actual costs of inspection and testing.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you would like us to consider another item or supplier, you must make such request in writing to us and have the supplier give us samples of its product or service and such other information that we may require.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Franchisee, at the option of Franchisor, shall assign to Franchisor all rights to the telephone numbers of the Franchised Business and any related public directory listing or other business listings and execute all forms and documents required by Franchisor and any telephone company at any time, to transfer such…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 6
We may establish quality assurance programs conducted by third-party providers, such as, by way of example only, mystery shop programs and periodic quality audits, to monitor the operations of your Franchised Business.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 17
Modification of the agreement Sections 9.4, 14.6, No oral modifications generally, but we may 19.1.4 and 21.4 change the Operations Manual and System standards at any time.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
Before you open your Franchised Business, we will: a. provide you with site selection guidelines and approve a location for your Franchised Business.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Franchisee shall not establish any website or other listing on the Internet except as provided and specifically permitted herein.
Is a minimum grand opening advertising spend required?
YesFranchise agreement
Franchisee shall conduct a grand opening marketing campaign in the Territory in which Franchisee must spend a minimum of Fifteen Thousand Dollars ($15,000.00) on marketing, promotion, and awareness-generating activities within the thirty (30) days prior to opening and the first ninety (90) days after the opening of…
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
Thereafter, you are required to spend at least 2% of monthly Gross Revenue on advertising for the Franchised Business in your territory.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase all equipment, fixtures, inventory, supplies and services from our designated suppliers and contractors or in accordance with our specifications.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase all equipment, fixtures, inventory, supplies and services from our designated suppliers and contractors or in accordance with our specifications.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
You must purchase and use the hardware, software, credit card processing system and computer platforms we specify.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Franchisee shall, together with the submission of the Gross Revenue Report, pay Franchisor the Royalty Fee and the Brand Fund Contribution, as defined 7 Firm Lab Franchise Agreement 2024 i and more particularly described in Article 13, then due.
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
Employ sufficient employees as prescribed by Franchisor to operate the Franchised Business at its maximum capacity and efficiency as required by Franchisor;
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
You must purchase and use the hardware, software, credit card processing system and computer platforms we specify.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We reserve the right to have remote and independent access to your revenue information, inventory levels, and client data generated by and stored in your computer system.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We reserve the right to impose a reasonable fee for tuition and/or attendance for all additional training programs, including the annual business meeting or conference.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
Franchisee’s failure to attend and/or complete mandatory additional training or failure to attend Franchisor’s national business meeting or annual convention is a default of this Agreement.
The filing answers no to 5 questions
- Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
- Is there a franchisee advisory council, association or committee?Item 11
- Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
- With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
- 68.6% of brands mandate no accounting system, meaning 93 brands are ripe for displacement, but I lack the unit-count and financial context to prioritize them.Focusing on the wrong 10 brands costs a rep 2+ deals per quarter. FranCloud's fit_scoring layers AUV and unit growth onto tech gaps, so reps chase only the 93 with real revenue potential.
- Even when I know which brands to target, I can't get reliable decision-maker contacts for the 277 brands with disclosed unit counts.SDRs spend 5+ hours/week hunting contacts. FranCloud's contact_enrichment delivers verified contacts in-line, saving 260 hours/year per rep and adding 15% more meetings.
The vendor opportunity at Firm Lab
Firm Lab is a personal-services concept headquartered in New Jersey, with two units total and both company-owned, under parent Beauty Lab USA. The FDD sets a 6% royalty and a 10-year initial term, and makes no financial performance representation.
Who controls software purchasing
Item 2 names a single officer, Lauren Jannelli, Firm Lab's founder. With both units company-owned, every purchasing decision — software included — runs through her office rather than through an independent franchisee network.
Tech named in the FDD, and what is actually required
Meevo, by Millennium Systems International, is mandated under Item 11 — the salon and spa management platform Firm Lab is contractually required to run. MeevoPay, also by Millennium Systems International, and Facebook are in use — the filing describes them in use or fee-bearing, not contractually required. Instagram, LinkedIn, Phorest, Twitter (X) and YouTube are all named only, appearing in the filing without a requirement to use them.
Procurement, renewals, and timing
Item 8 uses a designated-suppliers-only model: professional back-bar products, private-label retail merchandise, lab coats and other linens, and the introductory merchandising and marketing package must be purchased from the franchisor or an affiliate. Other equipment and supplies must meet the franchisor's specifications and designated-supplier lists. Item 17 offers a single 10-year successor term, gated on a successor-agreement fee equal to the greater of $25,000 or 50% of the then-current initial franchise fee, full compliance, no more than three defaults, six months' notice, signing a new agreement, maintaining standards, completing additional training, and a general release.
How to read the Firm Lab FDD
The full filing, submitted to state franchise regulators in 2024, is embedded below. Talk to FranCloud for a ranked target list across the rest of the corpus.
Questions vendors ask
Firm Lab, answered from the filing
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Firm Lab files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
3 operators run 3 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| WI | 1 |
|---|---|
| NJ | 1 |
Ownership
The portfolio behind Firm Lab
unknown of beauty lab usa.
Related Personal services brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.