channels. 3. Point of Sale System, Business Management System, and Computer Equipment – Currently you are required to purchase, license and utilize a Time to Pet point of sale and HubSpot business man
From the filings
FairyTail
Personal servicesSoftware purchasing at FairyTail is controlled at the headquarters level by a lean executive team led by CEO Kelly Nova and COO Ilana Karcinski. The franchisor mandates HubSpot as its core operational technology across a small but rapidly growing system of 6 total units. For software vendors, the addressable market is currently 6 locations, with a 66.7% year-over-year unit growth rate signaling a nascent but expanding opportunity.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
11%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
tforms, vendors and marketing channels. 3. Point of Sale System, Business Management System, and Computer Equipment – Currently you are required to purchase, license and utilize a Time to Pet point of
Franchisor behaviours
What the franchisor requires
29 requirements the franchisor states in this filing, each in its own words; 1 explicit no; 4 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will possess direct access to the Business Management System used by you and we will have access to all information entered into these systems including, including information about your sales and customers.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
within 30 days of the end of each calendar month Franchisee shall submit to Franchisor monthly financial statements and other reports related to the operations of the Franchised business including, but not limited to, income statement, statement of cash flows, balance sheet, and other operational reports designated…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We, FairyTail Franchising, LLC, are currently designated as an approved supplier of Dog of Honor® Videography editing and processing services as well as select items of System Supplies comprising the handlers’ kits.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may designate a supplier (which may include us or our affiliates) as the exclusive supplier for the System.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
2802.20Item 8
During the fiscal year ending December 31, 2024, we earned $2,802.20 in revenue from franchisee purchases.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and/or our affiliates may receive rebates, payments and other material benefits from suppliers based on franchisee purchases and we reserve the right to institute and expand rebate programs in the future.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
25Item 8
approximately 25% of the on-going operating expenses of your Franchised Business.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesFranchise agreement
shall pay to Franchisor a Supplier Evaluation Fee per requested product, service, equipment, supply, supplier and/or distributor to be considered
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to purchase or lease a source restricted item from a supplier that has not been previously approved or designated by us in writing, you must send us a written request for approval and submit additional information that we may request.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
In the event of the termination of this Agreement, for any reason, that the accounts related to all telephone numbers associated with the Franchised Business and all rights in and to the telephone numbers associated with the Franchised Business, shall, at Franchisor’s election, be transferred to Franchisor.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesItem 6
You must subscribe to and participate in the customer review tracking and reputation management services and providers that we designate.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor has the right at any time during business hours, and without prior notice to Franchisee, to inspect Franchisee’s non-residential Administrative Office and System Supplies.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
At all times, we reserve the right to supplement, modify and update the Manuals.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
Franchisee must obtain Franchisor’s written approval of the location of Franchisee’s Administrative Office.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
We strictly control how you may or may not use websites and digital media and you must assign all website media and digital media accounts to us.
Is a minimum grand opening advertising spend required?
YesFranchise agreement
Prior to opening the Franchised Business, Franchisee shall submit to Franchisor, Franchisee’s grand opening marketing plan for review and approval by Franchisor.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesFranchise agreement
On an on-going calendar year quarterly basis, Franchisee must spend not less than $1,500 on the local marketing of the Franchised Business within and/or targeted to Franchisee’s Operating Territory (the “Minimum Quarterly Local Marketing Requirement”).
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 11
You will also be required to utilize those customer reward programs and systems that we designate.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesFranchise agreement
If Franchisee’s FairyTail Pet Care Business or Operating Territory is located within the geographic area of an Advertising Cooperative, franchisee must participate in and contribute to the Advertising Cooperative.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase the System Supplies from us, our affiliates, or our designated suppliers.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase the System Supplies from us, our affiliates, or our designated suppliers.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
You must use our designated supplier and vendor for credit card processing which may be integrated with the point of sale system that we designate.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
Royalty (Note 2 and 3) Greater of 9% of Gross Monthly on Will be debited automatically from Sales or Minimum the 15th of your bank through ACH.
People
Must employees wear uniforms specified by the franchisor?
YesItem 11
For the protection of the System you must ensure that all employees wear and maintain the proper uniforms with our approved System branded apparel and uniforms including, but not limited to the apparel and uniforms comprising System Supplies.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
Currently you are required to purchase, license and utilize a Time to Pet point of sale and HubSpot business management system with one configured hardware terminal.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesFranchise agreement
At all times, Franchisee shall provide and permit Franchisor to maintain direct and independent access to the Business Management System and the Business Management System Data
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesFranchise agreement
(d) exclusively purchase and use equipment, supplies, promotional materials, point of sale systems and Business Management Systems designated by Franchisor and, subject to Franchisor’s specifications;
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Franchisee or, if Franchisee is a Corporate Entity, Franchisee’s Managing Owner and Manager, at Franchisee’s sole cost and expense, must attend and successfully complete all refresher training courses or system-wide training courses, additional training programs and seminars as Franchisor periodically may designate…
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 6
If we offer a franchisee annual conference in a given year you will be required to attend the conference on the dates and at the location that we designate.
The filing answers no to 1 question
- Is there a franchisee advisory council, association or committee?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
- With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
- 68.6% of brands mandate no accounting system, meaning 93 brands are ripe for displacement, but I lack the unit-count and financial context to prioritize them.Focusing on the wrong 10 brands costs a rep 2+ deals per quarter. FranCloud's fit_scoring layers AUV and unit growth onto tech gaps, so reps chase only the 93 with real revenue potential.
- Even when I know which brands to target, I can't get reliable decision-maker contacts for the 277 brands with disclosed unit counts.SDRs spend 5+ hours/week hunting contacts. FranCloud's contact_enrichment delivers verified contacts in-line, saving 260 hours/year per rep and adding 15% more meetings.
The vendor opportunity at FairyTail
FairyTail presents a compact but high-velocity target for software vendors. The personal services brand operates 6 total units—5 franchised and 1 company-owned—and recorded 66.7% year-over-year unit growth in its most recent disclosure period. While the absolute addressable unit count is small, the growth trajectory suggests a franchisor actively scaling its footprint. For vendors with solutions that scale alongside emerging franchise systems, the opportunity lies in establishing a preferred relationship now, before the system expands further. Average unit volume is not disclosed in the 2025 FDD, and the royalty rate stands at 9.0% on a 5-year initial term.
Who controls software purchasing
Decision-making authority is centralized at the headquarters level. The FDD lists three key principals in Item 1: Kelly Nova, Chief Executive Officer and Co-Founder; Ilana Karcinski, Chief Operations Officer and Co-Founder; and Barbara Corcoran, Owner. With no multi-unit operators mapped in our corpus and a single company-owned unit, the buying center is effectively the C-suite. A vendor pitch should be directed to Nova and Karcinski as the operational leaders. The presence of Barbara Corcoran as an owner may also mean strategic technology investments receive high-level scrutiny. There is no CIO, CTO, or dedicated IT buyer on file, so the CEO and COO are your primary targets.
Mandated and current tech stack
The 2025 FDD mandates one named technology system: HubSpot by HubSpot, Inc. This is the only mandated or recommended vendor disclosed in Item 11. No point-of-sale, scheduling, payroll, or other operational platform is named. For software vendors, this creates a clear wedge: HubSpot covers the CRM and marketing automation layer, but the rest of the tech stack appears open. A vendor selling complementary solutions—such as field service management, booking, or financial software—can position against an unoccupied landscape. The absence of a mandated POS is particularly notable for a personal services brand and represents a gap a vendor could fill.
Procurement, renewals, and timing
The procurement model is not explicitly defined in the available FDD extracts. Item 8, which typically outlines designated suppliers, approved suppliers, or open purchasing, provides no extract in our corpus. This ambiguity means vendors should approach FairyTail prepared to justify their solution on merit and fit, rather than assuming a formal RFP or supplier approval process. On renewals, Item 17 specifies that franchisees must provide 180 days’ prior written notice, sign the then-current form of Franchise Agreement, execute a general release, and pay a renewal fee. The renewal term is 5 years. With 5 franchised units operating under a 5-year initial term, the first wave of renewals will create natural technology evaluation windows. Additionally, each new franchise sale—implied by the 66.7% growth rate—represents a fresh onboarding moment where software decisions are made.
How to read the FairyTail FDD
The 2025 FairyTail Franchise Disclosure Document is the definitive source for vendor due diligence. Item 11 details the mandated HubSpot relationship and confirms the absence of other required technology. Item 1 identifies the executive team you need to contact. Item 17 outlines the renewal conditions and the 5-year term that governs contract cycles. For vendors, the FDD is both a prospecting map and a risk assessment tool—it tells you who buys, what they already use, and when they are likely to switch. Review the embedded document below to validate these findings against your own solution fit. When you are ready to prioritize emerging franchise targets, FranCloud can provide a ranked list aligned to your ideal customer profile.
Questions vendors ask
FairyTail, answered from the filing
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment FairyTail files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
6 operators run 6 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| MO | 1 |
|---|---|
| CA | 1 |
| FL | 1 |
| WI | 1 |
| NV | 1 |
Related Personal services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.