Facialworks Franchising

The vendor opportunity at Facialworks

Facialworks Franchising presents a nascent opportunity for software vendors. The system, headquartered in California, operates 4 company-owned units with no franchised locations reported in the most recent FDD. The total addressable market for a vendor today is therefore limited to these 4 existing locations. The franchise offering is active, however, and any future franchise sales would expand the unit count and create new technology onboarding events. The royalty rate is set at 6.0% of gross revenue, and the initial franchise term runs for 10 years. Average unit volume is not disclosed in the 2024 FDD.

Who controls software purchasing

Technology purchasing decisions at Facialworks are centralized at the headquarters level. The FDD lists four executives in Item 1: Jason Gilboa, Co-Founder, Chief Executive Officer, and Manager; Meghan Ellis Gilboa, Co-Founder, President, and Manager; Scott Pho, Director of Operations; and Brooke Gross, Director of Training and Education. For a software vendor, the primary buying center likely includes the CEO and President as ultimate decision-makers, with the Director of Operations influencing tools that affect studio workflows and the Director of Training and Education evaluating platforms that support staff onboarding and ongoing education. No multi-unit operators are mapped in our corpus, meaning there is no separate franchisee buying layer to navigate at this time.

Mandated and current tech stack

Facialworks mandates a single technology system according to the 2024 FDD: Zenoti by Zenoti, Inc. Zenoti serves as the operational platform, likely covering point-of-sale, appointment scheduling, and business management functions typical of personal services franchises. No other mandated or recommended systems are named in the filing. For vendors selling complementary or replacement software, this means any pitch must address integration with or displacement of Zenoti. The absence of other named vendors in areas such as payroll, marketing automation, or HRIS suggests open greenfield for those categories, though any purchasing would still require HQ approval.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, so the formal procurement model—whether Facialworks uses designated suppliers, an approved supplier list, or an open procurement process—is not disclosed. Vendors should clarify this directly during discovery conversations. On the renewal side, Item 17 provides a clear window: franchisees must give 180 days' prior written notice to renew, sign the then-current form of Franchise Agreement, pay a renewal fee, and remodel or upgrade their studio to meet current standards. The renewal term is 10 years. Because no franchised units are yet reported, the initial vendor selection cycle for new franchisees will be the first meaningful window for software vendors to engage. Monitoring franchise sales activity will be key to timing outreach.

How to read the Facialworks FDD

The 2024 Facialworks Franchise Disclosure Document is the foundational research tool for any vendor evaluating this brand. Key sections for software sales professionals include Item 1 (the franchisor and its executives), Item 11 (franchisor's obligations, where mandated technology often appears), and Item 17 (renewal and termination, which signals contract windows). The embedded PDF viewer below contains the full filing. Use it to verify the decision-makers, confirm the current tech stack, and identify any additional procurement requirements not captured in this summary. For a ranked target list of franchise brands matched to your software category, reach out to FranCloud.