EYEMAZY FRANCHISING USA INC.EYEMAZY FRANCHISING USA INC.EYEMAZY

The vendor opportunity at Eyemazy

Eyemazy FRANCHISING USA INC. operates in health services with a small but tightly standardized franchise system. The 2024 FDD reports 2 franchised units and no disclosed company-owned locations. For software vendors, the opportunity is narrow in unit count but potentially deep in compliance requirements: the franchisor mandates four specific technology systems, signaling a top-down purchasing model where HQ controls the tech stack.

Average unit volume (AUV) is not disclosed in the most recent FDD. The royalty rate is 9.0%, and the initial franchise term is 5 years. Year-over-year unit growth is not available. These metrics suggest a young or slowly scaling system where vendor relationships may still be forming.

Who controls software purchasing

The FDD’s Item 1 lists three executives: Robin Koch (President), Tobias Müller (Vice President), and Marie Koch (Chief Operating Officer). In a system this small and centrally mandated, software purchasing decisions almost certainly rest with this leadership group. Vendors should direct outreach to the President and COO, as operational and technology mandates likely fall under their purview. No separate CIO or CTO is named.

Mandated and current tech stack

Eyemazy’s 2024 FDD mandates four systems: Eyemazy Hub, Eyemazy Jewelry, Eyemazy Shop, and Photobox. These appear to be proprietary or vertically specific platforms covering core operations, jewelry-related services, e-commerce or point-of-sale, and photo processing. Vendors offering complementary or replacement solutions must address integration with this mandated stack. No other third-party software vendors are named in the available data.

Procurement, renewals, and timing

Item 8 procurement details were not extracted, so the franchisor’s supplier model—whether designated, approved, or open—is not disclosed in the most recent FDD. Renewal terms under Item 17 require franchisees to sign the then-current franchise agreement, meet updated standards, complete training, and pay a renewal fee. The renewal royalty will not exceed the rate imposed on similarly situated renewing franchisees. These 5-year renewal cycles create natural windows for software evaluation and vendor switching, particularly if the franchisor updates its mandated systems at renewal.

How to read the Eyemazy FDD

The 2024 Franchise Disclosure Document is filed with state franchise regulators and available for review below. Key sections for software vendors include Item 11 (franchisor’s assistance, advertising, computer systems, and training) where mandated technology is listed, and Item 17 (renewal, termination, transfer, and dispute resolution) for contract cycle timing. Item 8 may contain procurement restrictions if filed in full. Use the embedded viewer to examine these sections directly.

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