ADPADP
Mandatorynetwork. Name of Name of Types of Services or Goods Types of Services or Goods Vendor/Supplier Vendor/Supplier Marsh & McLennan Insurance SMG Experience Management Services Agency ADP Payroll Type Ser
From the filings
HQ-led decisions
European Wax Center
Personal servicesSoftware purchasing at European Wax Center is set at headquarters: Item 11 requires a franchisor-specified POS System, a Zenoti license for the IT Platform, and Windows 11 with Microsoft Office on all required computers. The system spans 1,047 total centers, 1,042 of them franchised, across Texas-headquartered operations.
For software vendors selling into US franchise brands.
Live signals
Total units
1,047
1,042 franchised
Unit growth YoY
-1.883%
vs prior filing
AUV
$902K
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
3%
national + local
Initial fee
$45K
per unit
Investment range
$332K–$777K
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
9%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
5 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
EulerityEulerity
Mandatoryials Digital Marketing Displays Millwork (Fixtures), Lobby Yelp Marketing 3c Store Fixtures Furniture, and Waxing Beds / Pots Wax Services Supplies (cotton SEM/Local and /Regional Eulerity Medline Ind
ProfitKeeperProfitKeeper
Mandatoryypes of Services or Goods Types of Services or Goods Vendor/Supplier Vendor/Supplier Marsh & McLennan Insurance SMG Experience Management Services Agency ADP Payroll Type Services ProfitKeeper Financi
YelpYelp
Mandatoryeeper Financial Analytics Marketing and Promotional Overhead / On-Hold Music and Clayton Kendall Stingray Music USA Materials Digital Marketing Displays Millwork (Fixtures), Lobby Yelp Marketing 3c St
ZenotiZenoti
MandatoryCoverall; CleanNet; Janitorial Services Staples Office Supplies Jani-Pro POS System (See ITEM 11 Technology opening and describing new POS System) hardware procurement vendor, IT Zenoti and Digital Co
FranConnectFranConnect
Immersion Overview FRANCHISEE TRAINING 15 Hours Self-led eLearning At least one (1) Part 2 – Core Training Modules Equity Owner listed Guest Experience Video on the Franchise FranConnect Basics Ag
Franchisor behaviours
What the franchisor requires
29 requirements the franchisor states in this filing, each in its own words; 1 explicit no; 4 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We have the right to independently access at any time all information that is collected or compiled by the POS System without first notifying you, and you may not install any hardware or software that restricts our access to such information.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee shall supply to Franchisor, in a form and manner approved or otherwise designated by Franchisor, financial statements, which shall be prepared in accordance with GAAP applied on a consistent basis, and such other periodic financial reports in the manner and at the time specified in the Confidential…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Our affiliate, EWC Distributor LLC, is the only currently approved supplier for our wax and each of our branded products, including our body washes, ingrown hair serum, lotions, powders, cleansers, and other before and after wax skin care products that you may be required to use and resell to your guests at the…
Is there a franchisee advisory council, association or committee?
YesItem 20
The following independent franchisee organizations have asked to be included in this Disclosure Document: 77 Name: Wax Franchisee Advisory Council, Inc.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Franchisor possesses the right, in its sole reasonable discretion, to change or modify the System from time to time, including the adoption and implementation of new or modified product and service offerings, Marks and copyrighted materials, computer hardware, software, and equipment, inventory, supplies, and sales…
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
117166372Item 8
During the last fiscal year that ended January 3, 2026, the amount of revenue that EWC Franchisor LLC derived from the sale of required products, goods, and services to franchisees was $3,939,790 (including the amounts that EWC Franchisor LLC received from its affiliate, EWC Distributor LLC), which accounted for…
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We have the right to receive rebates, commissions, or other consideration from certain designated third-party suppliers based on your purchase of equipment, supplies, products, or services from those suppliers.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
25Item 8
We estimate that approximately 25% to 30% of your expenditures on an ongoing basis will be for goods and services that must be purchased from us, our affiliate (EWC Distributor LLC), or through an approved supplier, vendor, or service provider.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
You must pay our expenses to evaluate your proposal to use or offer unapproved goods, services, or suppliers at the Franchised Center.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you would like to use any goods or services in establishing and operating the Franchised Center that we have not approved, you must first send us sufficient information, specifications, and samples for us to determine whether the goods or services comply with our standards and specifications or that the supplier…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 17
stop using and assign your telephone and facsimile numbers and social media accounts to us;
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor or its designees possess the right, during normal business hours, to examine, copy, and audit the books, records, and tax returns of Franchisee.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor reserves the right to modify its Confidential Operations Manual at any time without prior notice to Franchisee.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
Franchisor possesses sole discretion to approve or reject each site that Franchisee proposes for the Approved Location of the Franchised Center based on any factors that Franchisor may deem appropriate
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Franchisee may not establish a presence on, or market using, the Internet, including on any social media site (e.g., Facebook, Twitter, Instagram, Snapchat, YouTube, or TikTok), in connection with the Franchised Center or otherwise use any of the Marks without the prior written consent of Franchisor.
Is a minimum grand opening advertising spend required?
YesItem 11
You must spend at least $12,000.00 on grand opening advertising over the period spanning the three (3) months prior to commencing operations at the Franchised Center and the first three (3) months after commencing operations at the Franchised Center, including on print and news media, direct mail advertising, or…
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesFranchise agreement
Franchisee must spend a minimum of three percent (3.00%) of Gross Sales on advertising and promotion of the Franchised Center and the European Wax Center brand (the “Ongoing Advertising Obligation”).
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
Subject to the terms and conditions of any applicable clearing house, Franchisee shall institute all Approved Customer Rewards and Loyalty Programs, and other promotional programs and policies implemented by Franchisor from time to time, as specified in the Confidential Operations Manual or otherwise by Franchisor in…
Must the franchisee participate in a regional advertising cooperative when one exists?
YesFranchise agreement
Franchisor has the right to determine the composition of all geographic territories and market areas for the implementation of each Cooperative Advertising program and to require that Franchisee participate in such Cooperative Advertising programs when established in the region where the Franchised Center is located.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase the following additional items from approved suppliers, including us and our affiliates: gloves, face masks (disposable and plexi) and other personal protective equipment, cotton rounds, table paper, hand sanitizer, wax pots, other items used to provide hot wax hair removal
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase a POS System and other hardware and software to maintain access to our network platforms.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Franchisee shall pay all Royalty Fees, Marketing Fund Contributions, European Wax Center Technology Fees, product invoices, and other amounts due to Franchisor and its Affiliates pursuant to this Agreement through an Electronic Depository Transfer Account (“EDTA”).
Must the franchisee participate in a gift card program?
YesFranchise agreement
Franchisee shall otherwise participate in all gift card programs implemented by Franchisor, and shall comply with all applicable laws, regulations, and ordinance applicable to the sale, maintenance, and redemption of gift cards, including all record keeping requirements.
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
Franchisee will be required to adequately staff the Franchised Center to operate the Franchised Center in compliance with all System Standards, which will likely include, in addition to the Center Manager, at a minimum, aestheticians (referred to as wax specialists) and guest services personnel (collectively, the…
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
Franchisee acknowledges that maintaining a uniform dress code is an important component of the overall look and feel of the Franchised Center, and, therefore, at its own cost and expense, Franchisee agrees to abide by all uniform dress code requirements prescribed by Franchisor in the Confidential Operations Manual…
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must purchase from an approved supplier the POS System and other computer hardware and software programs and equipment that we designate.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We have the right to independently access at any time all information that is collected or compiled by the POS System without first notifying you
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Ongoing and refresher training programs or seminars may be subject to additional fees.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 6
You and your Center Manager must attend our ongoing training programs and national conferences.
The filing answers no to 1 question
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
Formal HQ procurement; C-suite sponsor + cross-functional committee + IT/security/legal; often PE-backed.
VP SalesHead of SalesCROSales Director
- With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
- 63.5% of personal services brands mandate no POS system, but I can't identify the 108 that do without digging through hundreds of FDDs.Manually reviewing one FDD takes 3+ hours. At 108 targets, that's 324 hours. FranCloud's tech_landscape reveals POS mandates instantly, turning a $16,200 research slog into a single query.
- 91.6% of brands don't mandate a CRM, but the 25 that do are hidden in static reports, delaying my outreach to high-intent prospects.Landing one CRM-displacing deal in this segment can yield $30k+ ARR. FranCloud's find_lookalikes pinpoints those 25 brands and their peers, accelerating pipeline by months.
The vendor opportunity at European Wax Center
European Wax Center runs 1,047 total centers — 1,042 franchised and 5 company-owned — headquartered in Texas. Item 19 sets a financial performance figure of $902,437 for the cohort of 1,028 European Wax Center locations open and operating for the entire 2025 fiscal year, excluding 12 that opened during 2025 and 2 that relocated. The royalty runs 6% of sales on a 10-year initial term. Franchised outlets fell 1.9% year over year, consistent with a large, maturing system rather than a land grab.
Who controls software purchasing
Item 2 names Chris Morris as Chief Executive Officer, Thomas Kim as Chief Financial Officer, Cindy Thomassee as Chief Accounting Officer, Chris Andrews as Chief Information and Digital Officer, and Katie Mullen as Chief Commercial Officer — Andrews is the natural technology buyer to target. Below headquarters, 183 mapped operators (2 multi-unit) run roughly 185 located centers, an almost entirely single-unit operator base.
Tech named in the FDD, and what is actually required
Item 8 lists ADP, Eulerity, ProfitKeeper, Yelp, and Zenoti among EWC's preferred vendors. Zenoti is the licensed software vendor behind the required POS system and IT Platform: franchisees must obtain a license from Zenoti to access the platform's functionality, upgrades, and updates. Item 11 requires franchisees to purchase designated desktop, laptop, and tablet devices, maintain high-speed internet, run Windows 11 (or a franchisor-specified alternative) and the latest iOS, license Microsoft Office on all computer systems, pay a Sonicwall / Zenxeon network firewall license fee, and update hardware and software whenever the franchisor deems it necessary. FranConnect is named in the filing under Item 11.
Procurement, renewals, and timing
Item 8 runs on an approved-supplier list: the Start-up Package, initial European Wax Center wax and skin-care inventory, and SEO and SEM services must be purchased from the franchisor or its affiliate, EWC Distributor LLC, the sole approved supplier of the brand's wax and skin-care products, and the Start-up Marketing Package from an approved supplier. Franchisees may propose alternate suppliers for approval. The initial term is 10 years, with a successor-term option available for a $5,000 fee to franchisees who are current on obligations, have maintained their location, and have remodeled to current design specifications.
How to read the European Wax Center FDD
The embedded PDF viewer below holds European Wax Center's 2026 Franchise Disclosure Document, covering the Item 8, 11, 17, and 19 language cited above. Talk to FranCloud for a ranked list of franchise systems that fit your product better than a cold guess would.
Questions vendors ask
European Wax Center, answered from the filing
HQ decides. Item 11 requires franchisees to buy the POS System and designated hardware and software from approved suppliers and to license Zenoti for the IT Platform. Chris Andrews is Chief Information and Digital Officer, named in Item 2.
Item 11 requires a specified POS System and a license from Zenoti, the software vendor for the IT Platform, plus Windows 11, the latest iOS and Microsoft Office on all required computer systems and a Sonicwall / Zenxeon firewall license. Item 8 lists ADP, Eulerity, ProfitKeeper and Yelp as preferred vendors. FranConnect is named in the filing under Item 11.
1,047 total centers — 1,042 franchised and 5 company-owned — in the personal-services segment.
An approved-supplier list under Item 8: the Start-up Package, initial wax and skin-care inventory, and SEO and SEM services must come from the franchisor or its affiliate, EWC Distributor LLC, and the Start-up Marketing Package from an approved supplier; franchisees may propose alternate suppliers for approval.
The initial term runs 10 years, with a successor-term option for a $5,000 fee subject to compliance and remodeling conditions. Franchised outlets fell 1.9% year over year, pointing to a maturing rather than expanding system.
The embedded PDF viewer below holds European Wax Center's 2026 Franchise Disclosure Document, covering the Item 8, 11, 17, and 19 language cited above.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment European Wax Center files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
183 operators run 185 mapped locations. 2 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit181
2–9 units2
Ownership
The portfolio behind European Wax Center
single_brand_holdco of European Wax Center.
Related Personal services brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.