HQ-led decisions

Estrella Insurance or 800-CARINSURANCE

Financial services

Software purchasing at Estrella Insurance (800-CARINSURANCE) is controlled at the franchisor level, where Director of Information Technology Manuel F. Alea Cofiño oversees technology decisions alongside the executive team. The franchise system currently mandates agency management software and insurance company systems across its 219 franchised locations. With an average unit volume of $2.5 million and a 10-year initial term, the addressable market for software vendors consists of 219 franchise units operating under a centralized procurement model.

Mandated & recommended tech

The systems vendors compete with

2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

Agency Management Software
Mandatory
Proprietary systemItem 11

You will use our Agency Management Software at an annual cost of between $1,000 and $2,000

Insurance Co. Systems
Mandatory
Industry softwareItem 11

Insurance Co. Systems

Live signals

Total units
219
219 franchised
Unit growth YoY
vs prior filing
AUV
$2.50M
Item 19, 2025
Royalty
10%
of gross sales
Ad fund
7%
national + local
Initial fee
$25K
per unit
Investment range
$50K–$84K
all-in, Item 7
Procurement
Approved supplier
from the filing

The vendor opportunity at Estrella Insurance

Estrella Insurance, also known as 800-CARINSURANCE, operates 219 franchised insurance agency locations. The system reported an average unit volume of $2.5 million in its 2025 Franchise Disclosure Document. The franchisor is headquartered in Florida and appears independently owned, with no parent company on file. For software vendors, the opportunity is a 219-unit network where technology mandates are set at the corporate level, creating a single point of entry for enterprise sales.

The franchise system operates in the financial services sector, specifically insurance sales. Franchisees pay a 10% royalty on gross revenue under a 10-year initial term, with two additional 10-year renewal periods available to franchisees in good standing. This long-term contractual structure means technology decisions made at the franchisor level can lock in vendor relationships for a decade or more.

Who controls software purchasing

Software purchasing authority sits at the franchisor headquarters. The 2025 FDD lists Manuel F. Alea Cofiño as Director of Information Technology, making him the most directly relevant executive for technology vendors. The broader executive team includes Nicolas Estrella, Jr. (President and Director), Jose E. Merille (Vice President, Chief Operating Officer and Director), Richard N. Estrella (Director of Operations), and Analaura Morales (Director of Franchising and Training).

Because the system mandates specific technology categories, the Director of IT likely evaluates and recommends systems, with final approval involving the President and COO. Vendors should expect a centralized procurement process rather than negotiating with individual franchisees. The absence of any mapped operator footprint in our corpus further supports a top-down purchasing model.

Mandated and current tech stack

The FDD mandates two categories of technology: agency management software and insurance company systems. These are required for all franchisees. The specific vendor names for these mandated systems are not disclosed in the 2025 FDD, which is common in franchise disclosures that reference functional requirements rather than named suppliers.

For software vendors selling into this system, the mandated categories signal both opportunity and constraint. If you sell agency management platforms, you are competing against an incumbent that is already embedded. If you sell complementary tools—CRM, quoting, compliance, document management, or analytics—you may find an opening as an approved add-on, provided the franchisor permits integration. The FDD does not detail integration or data-sharing requirements, so vendors should plan to address these during discovery.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, which typically describes procurement obligations, designated suppliers, or approved vendor programs. This means the specific procurement model—whether franchisees must buy from a designated supplier, may choose from approved vendors, or have open discretion—is not publicly specified in the current filing.

On contract timing, the franchise agreement runs for a 10-year initial term. Franchisees not in default may extend for two additional periods of 10 years each. Technology contract windows may coincide with these renewal cycles, new unit openings, or system upgrade initiatives. The year-over-year unit growth rate is not disclosed in the FDD, so the pace of new location openings is unknown.

How to read the Estrella Insurance FDD

The 2025 Franchise Disclosure Document is the primary source for the data in this profile. It is filed with state franchise regulators and contains detailed information on the franchisor's operations, financial performance representations, fees, and obligations. The embedded PDF viewer below provides full access to the document.

For software vendors, the most relevant sections are Item 11 (franchisor assistance and technology requirements), Item 8 (procurement restrictions, though not extracted here), and Item 17 (renewal and termination terms). The executive roster in Item 1 identifies the people you will need to engage. If you are evaluating whether Estrella Insurance fits your ideal customer profile, FranCloud can help you build a ranked target list of franchise systems based on technology mandates, unit counts, and decision-maker accessibility.

Questions vendors ask

Estrella Insurance or 800-CARINSURANCE, answered from the filing

Manuel F. Alea Cofiño, Director of Information Technology, is the named technology executive. The executive team, including the President and VP/COO, likely participates in major software procurement decisions.
The FDD mandates agency management software and insurance company systems. Specific vendor names for these systems are not disclosed in the 2025 filing.
There are 219 franchised locations. The number of company-owned units is not disclosed in the FDD.
The FDD does not include an Item 8 procurement extract, so the designated-supplier vs. approved-supplier model is not publicly specified in the current filing.
With a 10-year initial term and two 10-year renewal periods, contract windows may align with franchise agreement cycles. Specific timing is not disclosed.
The 2025 FDD is filed with state franchise regulators. You can view the embedded PDF viewer below to read the full disclosure document.
Source

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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.