Valutec
Mandatoryistration programs as we may designate from time to time. You must use our approved gift card vendor. Currently, Valutec is our only Approved Supplier for gift cards. You must pay Valutec a $25 one-ti
From the filings
+3.509% units YoYHQ-led decisions
Dog Haus
Quick service restaurantSoftware purchasing decisions at Dog Haus are controlled at the headquarters level, led by CEO Michael Montagano and EVP of Marketing Christopher Ramirez. The brand currently mandates the Valutec platform, providing a clear integration point for complementary solutions. With 59 franchised locations and a strong $1.45 million average unit volume, the addressable market is concentrated but high-value for vendors targeting premium quick-service restaurants.
For software vendors selling into US franchise brands.
Live signals
Total units
59
59 franchised
Unit growth YoY
+3.509%
vs prior filing
AUV
$1.45M
Item 19, 2024
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$40K
per unit
Investment range
$357K–$626K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Franchisor behaviours
What the franchisor requires
24 requirements the franchisor states in this filing, each in its own words; 6 explicit no's; 4 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to the information generated and stored in your POS System and Tech Stack,
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Within forty-five (45) days following the end of each calendar quarter during the Term, Franchisee shall submit to Franchisor financial statements for the preceding quarter, including a balance sheet and profit and loss statement, prepared in the form and manner prescribed by Franchisor and in accordance with…
How the franchisor buys
Is there a franchisee advisory council, association or committee?
YesFranchise agreement
Franchisor has established an Advisory Council for Dog Haus Franchisees to work with Franchisor and to consult with Franchisor on potential improvements to the Dog Haus System, the products offered by Dog Haus Restaurants, advertising conducted by the Marketing, Creative & Technology Fund and any other matters that…
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We have the right to change POS systems and merchant service providers at any time upon 90 days’ notice.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
During the fiscal year ended December 31, 2024, we did not derive any revenue from required franchisee purchases or leases.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We may, from time to time, receive rebates from Dog Haus Approved Suppliers based on the aggregate volume of items purchased by franchisees from Dog Haus Approved Suppliers.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 6
You must pay us a fee equal to the reasonable cost of the inspection and the actual cost of the test.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you wish to procure any items or services from a supplier other than us or a Dog Haus Approved Supplier, you must obtain our approval.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Franchisee shall at all times be compliant with (i) the NACHA ACH Security Framework; (ii) the Payment Rules; (iii) Applicable Law regarding data privacy, data security and security breaches; and (iv) Franchisor’s security policies and guidelines, all as may be adopted and/or amended from time to
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
We may examine your Franchised Restaurant to confer with your supervisorial or managerial employees, inspect and check operations, food, beverages, furnishings, interior and exterior décor, supplies, fixtures and equipment, and determine whether your Franchised Restaurant is being operated in accordance with your…
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We may, from time to time, update or change the Manuals in our sole discretion.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You may not open your Franchised Restaurant at the Franchised Location for business until you have received our written authorization, which may be subject to our satisfactory inspection of the Franchised Restaurant at the Franchised Location.
Marketing
Is a minimum grand opening advertising spend required?
YesFranchise agreement
Franchisee shall spend the required Grand Opening Marketing Expenditure within thirty (30) days before, and twelve (12) to sixteen (16) weeks after, the Opening Date.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
Franchisee shall fully participate in all guest loyalty or frequent customer programs now or in the future adopted or approved by Franchisor.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
All “Dog Haus Branded Products”, “Dog Haus Proprietary Products”, “Sub-Branded Products” and “Non-Proprietary Products and Services” designated by us for use and sale at or from the Franchised Restaurant must be purchased from Dog Haus Approved Suppliers.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 11
You must use our designated merchant services provider, which is currently Toast, Inc.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
Unless otherwise noted, all fees are uniformly imposed by and payable to us by electronic funds transfer or other automatic payment mechanism we designate and are non-refundable.
Must the franchisee participate in a gift card program?
YesItem 8
You must participate in all gift certificate and/or gift card administration programs as we may designate from time to time.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
Your Franchised Restaurant must, at all times, be directly supervised by the Principal Owner.
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
Franchisee shall cause all employees, while working in the Franchised Restaurant, to wear uniforms of the color, design and other specifications that Franchisor may designate from time to time and to present a neat and clean appearance.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must purchase the POS System designated by us.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to the information generated and stored in your POS System and Tech Stack,
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 8
In addition, you must purchase, enroll in or subscribe to, as applicable, all CRM, social media analytics and online and mobile ordering software or programs that we designate.
Training
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
The Principal Owner and each General Manager must attend the Annual Franchise Conference.
The filing answers no to 6 questions
- Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Franchise agreement
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Franchise agreement
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Item 11
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
The vendor opportunity at Dog Haus
Dog Haus operates 59 franchised quick-service restaurants, with a disclosed average unit volume of $1,447,569. The system is entirely franchised; the number of company-owned locations is not disclosed in the most recent FDD. Year-over-year unit growth sits at 3.5%, indicating a slowly expanding footprint. For software vendors, the opportunity is a concentrated base of high-volume locations. The operator footprint maps 150 operators across approximately 156 located units, with 144 single-unit operators and just 6 multi-unit operators controlling 2–9 units each. No operator controls 10 or more units. This highly fragmented franchisee base means individual location owners have little aggregated buying power, pushing most technology decisions to the franchisor.
Who controls software purchasing
Headquarters controls the technology agenda. The 2025 FDD lists Michael Montagano as Chief Executive Officer and Christopher “CJ” Ramirez as Executive Vice President, Marketing. André Vener, a Marketing and Finance Partner, and Hagop Giragossian, the Operations and Culinary Partner, round out the leadership team likely involved in software evaluation. Given the marketing and operational titles, a vendor selling martech or customer engagement tools should start with Ramirez and Vener, while operations-focused platforms would route through Giragossian. The absence of a dedicated CIO or CTO in the disclosed executive roster suggests technology decisions are distributed among these functional leaders.
Mandated and current tech stack
The only technology system explicitly mandated in the 2025 FDD is Valutec. No other POS, payroll, inventory, or scheduling platforms are named as required or recommended. This creates a clear integration anchor for vendors: any solution that complements or enhances the Valutec environment—such as loyalty, gift card management, or customer analytics—has a natural entry point. The lack of other mandated systems also signals that Dog Haus may be open to evaluating new categories of software, provided the pitch aligns with the brand's operational and marketing priorities.
Procurement, renewals, and timing
Procurement rules under Item 8 are not detailed in the available extract, so the designated-supplier versus approved-supplier framework remains unknown. Renewal terms, however, are explicit. Franchisees must notify the franchisor at least 12 months before their agreement expires, sign the then-current franchise agreement—which may contain materially different terms—and meet modernization and training requirements. The initial term is 10 years. With 59 units and a 3.5% growth rate, a handful of agreements may approach renewal each year, creating periodic windows when franchisees are required to upgrade systems to current standards. These renewal-driven modernization mandates are a prime moment for vendors to introduce new technology that aligns with the brand's updated specifications.
How to read the Dog Haus FDD
The 2025 Dog Haus Franchise Disclosure Document provides the legal and operational blueprint for the system. Key sections for software vendors include Item 11 (mandated and recommended systems), Item 8 (procurement restrictions), and Item 17 (renewal and modernization conditions). The executive list in Item 1 identifies the buying center, while Item 20's unit tables reveal the operator concentration and geographic footprint—California leads with 56 locations, followed by Texas with 17 and Arizona with 9. The embedded PDF viewer below contains the full filing. For a ranked target list of franchise systems matched to your software category, FranCloud can help.
Questions vendors ask
Dog Haus, answered from the filing
The buying center includes CEO Michael Montagano and EVP of Marketing Christopher 'CJ' Ramirez, with Operations and Culinary Partner Hagop Giragossian likely influencing operational tools.
The 2025 FDD mandates the Valutec platform. No other specific POS or operational systems are named as mandated or recommended in the disclosure.
There are 59 total units, all franchised. The number of company-owned locations is not disclosed in the 2025 FDD.
The procurement model is not detailed in the provided FDD extract. The Item 8 signal regarding designated or approved suppliers is not available.
With a 10-year initial term and a renewal requiring 12 months' notice, windows may align with franchise agreement cycles. The recent 3.5% unit growth suggests ongoing evaluation of new systems.
The Dog Haus 2025 Franchise Disclosure Document is filed with state franchise regulators. You can read the full document in the embedded PDF viewer below.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Dog Haus files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
150 operators run 156 mapped locations. 6 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit144
2–9 units6
Top states by locations
| CA | 56 |
|---|---|
| TX | 17 |
| AZ | 9 |
| MD | 8 |
| IL | 6 |
Ownership
The portfolio behind Dog Haus
unknown of dog haus international.
Related Quick service restaurant brands
Primary franchise filings · updated August 2026. Every figure is source-traceable and QA-checked.