Dog Haus vs Papa Murphy's

Dog Haus is the stronger software-sales opportunity right now, and it comes down to timing and terrain. The 3.5% unit growth means a moving target that’s actively opening locations—each new store is a greenfield deployment with no legacy system to rip out. That momentum creates a recurring pipeline of fresh deals, and with 59 franchised units, you can still shape the tech stack before the brand locks into a standard. The lower investment floor ($357K) also means operators have slightly more breathing room to allocate budget toward POS and automation early, rather than treating it as an afterthought.

The tradeoff is total addressable market, where Papa Murphy’s 965 franchised units absolutely dwarfs Dog Haus. But that scale is a trap when unit growth is negative 3.6%—you’re selling into a shrinking footprint where closures outpace openings, and the remaining franchisees are in cost-cutting mode, not buying mode. A 5% royalty versus 6% doesn’t move the needle when the real question is whether the prospect is expanding or just trying to survive. Papa Murphy’s larger AUV is irrelevant if the operator is staring at declining traffic and has zero appetite for a system overhaul.

Budget and terrain both tilt toward Dog Haus: the brand is in its build phase, franchisees are still forming their vendor preferences, and the growth rate signals a healthy system that’s adding, not shedding, locations. Papa Murphy’s offers a bigger installed base but a hostile selling environment where you’re fighting churn and apathy. In B2B restaurant software, momentum beats mass every time.

Verdict: Dog Haus wins on growth trajectory and greenfield terrain, making it the higher-probability, faster-close target despite a smaller unit count.