Dirty Dough Cookies

The vendor opportunity at Dirty Dough Cookies

Dirty Dough Cookies is a quick-service restaurant concept headquartered in Utah, with 69 total units—59 franchised and 10 company-owned—as disclosed in its 2024 Franchise Disclosure Document. The brand grew unit count by roughly 28% year-over-year, adding new franchised locations across a sparse geographic footprint that currently touches at least five states: Hawaii, Virginia, Indiana, Texas, and Iowa. For software vendors, the immediate addressable market is 69 locations, but the growth trajectory and the franchisor’s tight control over technology create a concentrated sales target. There are no multi-unit operators on file; all 12 mapped franchisees are single-unit owners. That means every software decision flows through a single HQ buyer, not a fragmented base of large franchisee groups.

Who controls software purchasing

Purchasing authority at Dirty Dough Cookies sits at the top. The 2024 FDD lists Gregory Majewski as CEO and Bennett Maxwell as Operations. No CIO, CTO, or VP of Technology is named, which is typical for a brand of this size. In practice, software vendors should expect Majewski and Maxwell—or a delegate reporting directly to them—to evaluate and approve any technology that touches store operations, accounting, or reporting. Because the franchisee base is entirely single-unit operators, franchisees are unlikely to have independent procurement power for core systems; the franchisor mandates the POS and accounting stack, and any add-on software would almost certainly need HQ endorsement.

Mandated and current tech stack

The FDD’s Item 11 mandates two technology components. First, franchisees must use a point-of-sale system “designated by us.” The specific vendor is not named in the extract, which means the franchisor retains the right to select or change the POS provider and push that decision to the entire system. Second, franchisees must use QuickBooks by Intuit Inc. and QuickBooks Online by Intuit Inc. for accounting. This dual mandate—desktop and cloud—suggests the brand may be in transition or accommodating franchisee preference, but both are required. Beyond POS and accounting, no other operational, HR, inventory, or loyalty platforms are disclosed as mandated or recommended. That gap represents an opportunity for vendors in adjacent categories, provided they can demonstrate value to a lean HQ team.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, so the brand’s formal procurement model—whether it uses designated suppliers, approved suppliers, or an open market—is not publicly disclosed. The POS mandate implies at least one vendor relationship is tightly controlled. Franchise agreements run for an initial term of 10 years. Renewal is available to franchisees in good standing who provide notice between 6 and 12 months before expiration, pay a successor franchise fee, modernize to then-current standards, and sign the then-current successor agreement, which may have materially different terms. For software vendors, the most frequent sales trigger will be new unit openings, given the 28% growth rate. Existing units may also face technology refresh requirements at renewal, creating a secondary window every 10 years per location.

How to read the Dirty Dough Cookies FDD

The full 2024 Franchise Disclosure Document for Dirty Dough Cookies is available below. It contains the legal and operational disclosures that govern the franchise system, including the Item 11 technology mandates, Item 17 renewal conditions, and the executive roster in Item 1. For software vendors, the FDD is the single best source of truth on what the franchisor requires, how the system is structured, and where purchasing power resides. Review it before building a pitch. For a ranked target list of franchise systems matched to your software category, FranCloud can help.