HQ-led decisions

Decimal

Financial services

Software purchasing at Decimal is controlled at the corporate level, with Chief Technology Officer Jacob Cloran overseeing technology decisions. The franchise currently mandates DFS and Salesforce by Salesforce, Inc. across its small network of 4 total units (3 franchised, 1 company-owned). This represents a compact but potentially high-value addressable market for vendors targeting financial services franchises.

Live signals

Total units
4
3 franchised
Unit growth YoY
vs prior filing
AUV
Item 19, 2026
Royalty
10%
of gross sales
Ad fund
2%
national + local
Initial fee
$30K
per unit
Investment range
$60K–$1.13M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
0 years
from the filing
Item 19
No claims
unaudited

Mandated & recommended tech

The systems vendors compete with

3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

Pinterest
Mandatory
Marketing automationItem 11

ook, professional networks like LinkedIn, 25 Decimal® – 2026 FDD 1628075275.3 live-blogging tools like X, virtual worlds, file, audio and video sharing sites and applications like Pinterest, Instagram

Salesforce
Mandatory
CrmItem 11

training and question and answer sessions for a monthly Marketing Technology Fee designated by us, which is currently $250. The Marketing Technology Fee also currently covers one Salesforce license fo

TikTok
Mandatory
Marketing automationItem 11

like LinkedIn, 25 Decimal® – 2026 FDD 1628075275.3 live-blogging tools like X, virtual worlds, file, audio and video sharing sites and applications like Pinterest, Instagram, and TikTok, and other sim

The vendor opportunity at Decimal

Decimal is a financial services franchise with a small but concentrated footprint: 4 total units as of the 2026 FDD, comprising 3 franchised locations and 1 company-owned unit. The brand operates without a parent company and shows no disclosed year-over-year unit growth. For software vendors, the immediate addressable market is limited to these 4 locations, but the mandated technology stack and centralized decision-making create a clear path to deployment across the entire system.

Operators are exclusively single-unit, with mapped locations in Missouri (1), South Carolina (1), Michigan (1), Indiana (1), and California (1). No multi-unit operators are recorded, meaning all purchasing influence flows through the franchisor. Average unit volume is not disclosed in the FDD, and the royalty rate stands at 10% of gross revenue.

Who controls software purchasing

Technology purchasing authority sits squarely at Decimal’s headquarters. The 2026 FDD lists Jacob Cloran as Chief Technology Officer and Director, making him the primary buyer for software vendors. Chief Executive Officer Matt Tait and Chief Operating Officer Michael O’Connor round out the executive team and may participate in major procurement decisions. With no multi-unit operators and a single corporate location, vendors face a streamlined sales process targeting one decision-making center.

Mandated and current tech stack

Decimal mandates two specific systems across its network: DFS and Salesforce by Salesforce, Inc. These are the only named technologies in the FDD, suggesting a lean stack with potential gaps for complementary solutions. Vendors offering integrations with Salesforce or financial services-specific tools may find receptive ground. No other operational, POS, or back-office systems are disclosed as mandated or recommended.

Procurement, renewals, and timing

The FDD does not include an Item 8 procurement extract, leaving the formal purchasing model unspecified. Vendors should clarify whether Decimal uses designated suppliers, approved supplier lists, or an open procurement process. Franchise agreements run for an initial term of 10 years, with two available successor terms of 5 years each. Renewal is conditioned on compliance with the franchise agreement and upgrading the business to current system standards—a clause that can trigger software evaluations and replacement cycles.

How to read the Decimal FDD

The Decimal 2026 Franchise Disclosure Document is embedded below. Key sections for software vendors include Item 1 (executive team and ownership), Item 11 (mandated systems and technology obligations), and Item 17 (renewal and transfer conditions). Pay close attention to the absence of Item 8 procurement language, as this signals a need for direct discovery conversations with the CTO. For a ranked target list of franchise systems matched to your software category, FranCloud can help.

Questions vendors ask

Decimal, answered from the filing

Jacob Cloran, Chief Technology Officer and Director, is the key technology decision-maker. CEO Matt Tait and COO Michael O’Connor may also influence major software investments.
Decimal mandates DFS and Salesforce by Salesforce, Inc. No other mandated systems are disclosed in the 2026 FDD.
There are 4 total units: 3 franchised and 1 company-owned. All operators are single-unit, with locations in MO, SC, MI, IN, and CA.
The 2026 FDD does not disclose a specific procurement model in Item 8. Vendors should inquire directly about designated or approved supplier requirements.
Initial franchise terms are 10 years, with two optional 5-year successor terms. Renewal requires compliance and system-standard upgrades, creating potential software evaluation windows.
The Decimal 2026 FDD is filed with state franchise regulators. You can view it in the embedded PDF viewer below.
Source

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Operator footprint

Who runs the locations

6 operators run 6 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit6

Top states by locations

MO1
SC1
MI1
IN1
CA1

Ownership

The portfolio behind Decimal

parent_company of Decimal Technologies, Inc..

Related Financial services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.