Daycation

The vendor opportunity at Daycation

Daycation is a health-services franchise based in California with a tiny footprint: 3 total units, of which 2 are franchised and 1 is company-owned. The average unit volume reaches $1,003,718.81, and franchisees pay a 7.0% royalty on a 10-year initial term. For software vendors, the immediate addressable market is just 2 franchised locations—a narrow window that demands a high-value, high-fit product pitch. The brand’s premium AUV suggests franchisees may invest in tools that support a specialized service experience, but the FDD does not disclose year-over-year unit growth, so expansion velocity is unclear.

Who controls software purchasing

Decision-making sits at HQ. CEO Paul Kelly is the most senior executive on file. The Item 1 disclosure also names Yvonne Mitchell (Director of Regional Programming), James Slaughter (Director of Franchising), Chelsea Slaughter (Director of Marketing), and Erin Best (Director of Training). In a system this small, any of these directors could influence or approve a software purchase, particularly if it touches franchising operations, marketing, or training workflows. There is no CIO or CTO listed, and no parent company exists—Daycation appears independently owned. Vendors should expect a direct conversation with the CEO or a functional director rather than a formal procurement department.

Mandated and current tech stack

The 2025 FDD mandates exactly one system: QuickBooks by Intuit Inc. No other POS, scheduling, CRM, or compliance platforms are named as required or recommended. This leaves a wide-open landscape for vendors offering complementary tools—appointment booking, client management, telehealth, or regulatory compliance software—provided they can demonstrate value to a small, high-AUV operation. The absence of a mandated POS is notable for a health-services concept and may signal an opportunity for integrated platforms.

Procurement, renewals, and timing

Daycation’s FDD does not include an Item 8 procurement signal, so the franchisor’s approach to designated versus approved suppliers is not disclosed. The initial franchise term runs 10 years. Renewal conditions include giving advance notice, being in compliance with all contractual obligations, renovating to then-current standards, signing the then-current franchise agreement (including a personal guaranty), and executing a general release unless prohibited by law. The renewal term length is not specified. With only 2 franchised units and no disclosed growth rate, contract windows are likely event-driven—tied to individual franchisee renewals or HQ-led system changes—rather than predictable fleet-wide rollouts.

How to read the Daycation FDD

The 2025 Franchise Disclosure Document is the definitive source for Daycation’s unit economics, executive team, and mandated suppliers. It confirms the 3-unit system, the QuickBooks mandate, and the 10-year term with a 7.0% royalty. The FDD is filed with state franchise regulators and available in the embedded viewer on this page. For software vendors evaluating whether to pitch Daycation, the document reveals a lean, HQ-controlled buying center and a tech stack with significant gaps beyond accounting. To see how Daycation ranks alongside other franchise targets for your software category, explore the full FranCloud dataset.