From the filings

HQ-led decisions

Crust Franchising

Quick service restaurant

Crust Franchising is a single-unit quick-service restaurant concept with one company-owned location and no franchised outlets. The franchisor controls technology procurement through a required computer system and designated software, making HQ the sole software buying center. Vendors face a small but centralized addressable market of one location.

For software vendors selling into US franchise brands.

Live signals

Total units
1
0 franchised
Franchised outlet growth
—
Item 20, last two year-ends
AUV
—
Item 19
Royalty
6% component; full terms unconfirmed
percentage component
Ad fund
2%
percentage component
Initial fee
$35K
per unit
Investment range
$663K–$931K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing

Ordinary royalty terms

6% component; full terms unconfirmed

Complete royalty terms are not confirmed for the selected filing.

Recorded percentage components

These are recorded percentage components. Each has its own base and conditions; the chart does not state the total payment or confirm ad-fund completeness.

1recorded components (FY2024)

Recorded percentage components (FY2024)Ad fund 2%. Components use their own filing bases and conditions. Drawn against a 15% reference scale.

15% reference

Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

1 technology requirement is recorded in this filing. A required choice lists alternatives for one obligation. Read each cited clause for its conditions.

ToastToast
Mandatory
POSItem 11

The S.F. Hole in the Wall Pizza Shop Point of Sale (POS) system consists of a hardware platform (including PC processor and peripheral hardware devices such as iPads, touch screens, printers, bar code readers, card readers, cash drawers, battery back-up, etc.) combined with POS software and connected to cloud-based back-end management systems that can be accessed from any browser. (We currently use a POS system offered by Toast.) You must be able to maintain a ____________________________________________________________________________ S.F. Hole in the Wall FDD Page 25 (2024) S.F. Hole in the Wall - 2024 FDD (32)

FacebookMeta
MarketingItem 11

Unless we have otherwise approved in writing, you agree to neither establish nor permit any other party to establish a Digital Site relating in any manner whatsoever to your Franchised Business or referring to the Proprietary Marks. We will have the right, but not the obligation, to provide one or more references or webpages, as we may periodically designate, within our Digital Site. The term “Digital Site” means one or more related documents, designs, pages, or other communications that can be accessed through electronic means, including, but not limited to, the Internet, World Wide Web, webpages, microsites, social networking sites (for example, Facebook, Twitter, LinkedIn, You Tube, Pinterest, Instagram, TikTok, etc.), blogs, vlogs, applications to be installed on mobile devices (for example, iOS or Android apps), and other applications, etc. However, if we approve a separate Digital Site for you (which we are not obligated to do), then each of the following provisions will apply: (1) you may neither establish nor use any Digital Site without our prior written approval; (2) before establishing any Digital Site, you must submit to us, for our prior written approval, a sample of the proposed Digital Site, including its domain name, format, visible content (including, without limitation, proposed screen shots), and non-visible content (including meta tags), in the form and manner we may require; (3) you must not use or modify an Digital Site without our prior written approval; (4) you must comply with the standards and specifications for Digital Sites that we may periodically prescribe in the Brand Standards Manuals or otherwise in writing; (5) if we require, you must establish hyperlinks to our Digital Site and other Digital Sites; and (6) we may require you to make us the sole administrator (or co- administrator) of any social networking pages that you maintain or that are maintained on your behalf.

InstagramMeta
MarketingItem 11

Unless we have otherwise approved in writing, you agree to neither establish nor permit any other party to establish a Digital Site relating in any manner whatsoever to your Franchised Business or referring to the Proprietary Marks. We will have the right, but not the obligation, to provide one or more references or webpages, as we may periodically designate, within our Digital Site. The term “Digital Site” means one or more related documents, designs, pages, or other communications that can be accessed through electronic means, including, but not limited to, the Internet, World Wide Web, webpages, microsites, social networking sites (for example, Facebook, Twitter, LinkedIn, You Tube, Pinterest, Instagram, TikTok, etc.), blogs, vlogs, applications to be installed on mobile devices (for example, iOS or Android apps), and other applications, etc. However, if we approve a separate Digital Site for you (which we are not obligated to do), then each of the following provisions will apply: (1) you may neither establish nor use any Digital Site without our prior written approval; (2) before establishing any Digital Site, you must submit to us, for our prior written approval, a sample of the proposed Digital Site, including its domain name, format, visible content (including, without limitation, proposed screen shots), and non-visible content (including meta tags), in the form and manner we may require; (3) you must not use or modify an Digital Site without our prior written approval; (4) you must comply with the standards and specifications for Digital Sites that we may periodically prescribe in the Brand Standards Manuals or otherwise in writing; (5) if we require, you must establish hyperlinks to our Digital Site and other Digital Sites; and (6) we may require you to make us the sole administrator (or co- administrator) of any social networking pages that you maintain or that are maintained on your behalf.

LinkedInLinkedIn
MarketingItem 11

Unless we have otherwise approved in writing, you agree to neither establish nor permit any other party to establish a Digital Site relating in any manner whatsoever to your Franchised Business or referring to the Proprietary Marks. We will have the right, but not the obligation, to provide one or more references or webpages, as we may periodically designate, within our Digital Site. The term “Digital Site” means one or more related documents, designs, pages, or other communications that can be accessed through electronic means, including, but not limited to, the Internet, World Wide Web, webpages, microsites, social networking sites (for example, Facebook, Twitter, LinkedIn, You Tube, Pinterest, Instagram, TikTok, etc.), blogs, vlogs, applications to be installed on mobile devices (for example, iOS or Android apps), and other applications, etc. However, if we approve a separate Digital Site for you (which we are not obligated to do), then each of the following provisions will apply: (1) you may neither establish nor use any Digital Site without our prior written approval; (2) before establishing any Digital Site, you must submit to us, for our prior written approval, a sample of the proposed Digital Site, including its domain name, format, visible content (including, without limitation, proposed screen shots), and non-visible content (including meta tags), in the form and manner we may require; (3) you must not use or modify an Digital Site without our prior written approval; (4) you must comply with the standards and specifications for Digital Sites that we may periodically prescribe in the Brand Standards Manuals or otherwise in writing; (5) if we require, you must establish hyperlinks to our Digital Site and other Digital Sites; and (6) we may require you to make us the sole administrator (or co- administrator) of any social networking pages that you maintain or that are maintained on your behalf.

PinterestPinterest
MarketingItem 11

Unless we have otherwise approved in writing, you agree to neither establish nor permit any other party to establish a Digital Site relating in any manner whatsoever to your Franchised Business or referring to the Proprietary Marks. We will have the right, but not the obligation, to provide one or more references or webpages, as we may periodically designate, within our Digital Site. The term “Digital Site” means one or more related documents, designs, pages, or other communications that can be accessed through electronic means, including, but not limited to, the Internet, World Wide Web, webpages, microsites, social networking sites (for example, Facebook, Twitter, LinkedIn, You Tube, Pinterest, Instagram, TikTok, etc.), blogs, vlogs, applications to be installed on mobile devices (for example, iOS or Android apps), and other applications, etc. However, if we approve a separate Digital Site for you (which we are not obligated to do), then each of the following provisions will apply: (1) you may neither establish nor use any Digital Site without our prior written approval; (2) before establishing any Digital Site, you must submit to us, for our prior written approval, a sample of the proposed Digital Site, including its domain name, format, visible content (including, without limitation, proposed screen shots), and non-visible content (including meta tags), in the form and manner we may require; (3) you must not use or modify an Digital Site without our prior written approval; (4) you must comply with the standards and specifications for Digital Sites that we may periodically prescribe in the Brand Standards Manuals or otherwise in writing; (5) if we require, you must establish hyperlinks to our Digital Site and other Digital Sites; and (6) we may require you to make us the sole administrator (or co- administrator) of any social networking pages that you maintain or that are maintained on your behalf.

QuickBooksIntuit
AccountingItem 11

We have the right to develop or have developed for us, or to designate: (a) computer software programs and accounting system software that you must use in connection with the Computer System (“Required Software”), which you must install and maintain; (b) updates, supplements, modifications, or enhancements to the Required Software, which you must install and maintain; (c) the tangible media upon which you must record data; and (d) the database file structure of your Computer System. We currently use an accounting and bookkeeping system offered by QuickBooks. We rely on suppliers to provide support for the hardware and software and we may require that you enter into service contracts directly with the hardware and software suppliers and pay the suppliers directly for this support.

TikTokTikTok
MarketingItem 11

Unless we have otherwise approved in writing, you agree to neither establish nor permit any other party to establish a Digital Site relating in any manner whatsoever to your Franchised Business or referring to the Proprietary Marks. We will have the right, but not the obligation, to provide one or more references or webpages, as we may periodically designate, within our Digital Site. The term “Digital Site” means one or more related documents, designs, pages, or other communications that can be accessed through electronic means, including, but not limited to, the Internet, World Wide Web, webpages, microsites, social networking sites (for example, Facebook, Twitter, LinkedIn, You Tube, Pinterest, Instagram, TikTok, etc.), blogs, vlogs, applications to be installed on mobile devices (for example, iOS or Android apps), and other applications, etc. However, if we approve a separate Digital Site for you (which we are not obligated to do), then each of the following provisions will apply: (1) you may neither establish nor use any Digital Site without our prior written approval; (2) before establishing any Digital Site, you must submit to us, for our prior written approval, a sample of the proposed Digital Site, including its domain name, format, visible content (including, without limitation, proposed screen shots), and non-visible content (including meta tags), in the form and manner we may require; (3) you must not use or modify an Digital Site without our prior written approval; (4) you must comply with the standards and specifications for Digital Sites that we may periodically prescribe in the Brand Standards Manuals or otherwise in writing; (5) if we require, you must establish hyperlinks to our Digital Site and other Digital Sites; and (6) we may require you to make us the sole administrator (or co- administrator) of any social networking pages that you maintain or that are maintained on your behalf.

TwitterX
MarketingItem 11

Unless we have otherwise approved in writing, you agree to neither establish nor permit any other party to establish a Digital Site relating in any manner whatsoever to your Franchised Business or referring to the Proprietary Marks. We will have the right, but not the obligation, to provide one or more references or webpages, as we may periodically designate, within our Digital Site. The term “Digital Site” means one or more related documents, designs, pages, or other communications that can be accessed through electronic means, including, but not limited to, the Internet, World Wide Web, webpages, microsites, social networking sites (for example, Facebook, Twitter, LinkedIn, You Tube, Pinterest, Instagram, TikTok, etc.), blogs, vlogs, applications to be installed on mobile devices (for example, iOS or Android apps), and other applications, etc. However, if we approve a separate Digital Site for you (which we are not obligated to do), then each of the following provisions will apply: (1) you may neither establish nor use any Digital Site without our prior written approval; (2) before establishing any Digital Site, you must submit to us, for our prior written approval, a sample of the proposed Digital Site, including its domain name, format, visible content (including, without limitation, proposed screen shots), and non-visible content (including meta tags), in the form and manner we may require; (3) you must not use or modify an Digital Site without our prior written approval; (4) you must comply with the standards and specifications for Digital Sites that we may periodically prescribe in the Brand Standards Manuals or otherwise in writing; (5) if we require, you must establish hyperlinks to our Digital Site and other Digital Sites; and (6) we may require you to make us the sole administrator (or co- administrator) of any social networking pages that you maintain or that are maintained on your behalf.

Franchisor behaviours

What the franchisor requires

23 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 7 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Franchise agreement

or to designate: (a) computer software programs and accounting system software that you must use in connection with the Computer System (“Required Software”), which you must install and maintain;

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Franchise agreement

We will have the independent right (without limit under the Franchise Agreement) at any time to retrieve and use this data and information from your Computer System in any manner we deem necessary or desirable.

How the franchisor buys

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We reserve the right, at our option, to periodically re-inspect the facilities and products of any approved supplier and to revoke our approval if the supplier does not continue to meet any of our then-current criteria.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

0

Item 8

We have had no sales made (directly or through affiliates) to franchisees.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

95

Item 8

We estimate that your product purchases from approved suppliers and according to our specifications will represent approximately 95% of your total product purchases in establishing the Franchised Business, and approximately 95% in the continuing operation of the Franchised Business.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

Either you or the proposed new supplier must pay us a charge (which will not exceed the reasonable cost of the inspection and the actual cost of the tests).

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you want to buy any supplies, or any other items from an unapproved supplier, you first must submit to us a written request asking for our approval to do so.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

We may designate, and own, the telephone numbers for your Franchised Business.

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Item 8

You must allow us or our agents, at any reasonable time, to inspect the Franchised Business and to remove samples of items or products, without payment, in amounts reasonably necessary for inspection or testing by us or a third party to determine whether those samples meet our then-current standards and specifications.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

We may periodically revise the contents of the Brand Standards Manual, and you must consult the most current version and comply with each new or changed standard.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Franchise agreement

You must submit to us, in the form we specify, a copy of the site plan and such other materials or information that we may require, together with an option contract, letter of intent, or other evidence satisfactory to us which confirms your favorable prospects for obtaining the site.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Franchise agreement

Hole in the Wall - 2024 FDD (33) Digital Sites Unless we have otherwise approved in writing, you agree to neither establish nor permit any other party to establish a Digital Site relating in any manner whatsoever to your Franchised Business or referring to the Proprietary Marks.

Is a minimum grand opening advertising spend required?

Yes

Item 8

You must spend at least $1,500 for initial opening marketing and promotional programs in conjunction with the Franchised Business’s soft opening and grand opening.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Franchise agreement

Hole in the Wall - 2024 FDD (31) In addition to (and not in place of) the Marketing Contribution, you agree to spend at least One Thousand Five Hundred Dollars ($1,500) for grand opening marketing and promotional programs in conjunction with the Franchised Business’s initial grand opening, pursuant to a grand opening…

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

You must buy all Products, equipment, ingredients, supplies, materials, and other products used or offered for sale at the Franchised Business only from suppliers (including manufacturers, distributors, and other sources) that we have approved in writing.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You must buy all Products, equipment, ingredients, supplies, materials, and other products used or offered for sale at the Franchised Business only from suppliers (including manufacturers, distributors, and other sources) that we have approved in writing.

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Franchise agreement

You must establish merchant accounts and internet-based credit card and gift card authorization accounts that we designate for use with online card authorizations.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 8

We have the right to require that you make these payments to us by EFT (electronic fund transfer), including ACH. • We have the right to adjust, for inflation, all fixed dollar amounts under the Franchise Agreement for changes to the Index from the year when you sign your Franchise Agreement.

Must the franchisee participate in a gift card program?

Yes

Franchise agreement

You must establish merchant accounts and internet-based credit card and gift card authorization accounts that we designate for use with online card authorizations.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Franchise agreement

If not, then you must employ a full-time Operating Partner (a “Store Captain”), who will assume responsibility for the daily operation of the Franchised Business.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Franchise agreement

You must establish merchant accounts and internet-based credit card and gift card authorization accounts that we designate for use with online card authorizations.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Franchise agreement

Your Specially Trained Management Personnel may also be required to attend refresher courses, seminars, and other training programs that we may periodically specify.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 8

Convention The fee will be As incurred You must attend the conventions and Meeting determined at the and meetings that we periodically Fee time and will be a require, and must pay this fee (if we proportionate charge a fee) for each person who share of the is required to attend (and, if costs.

The filing answers no to 4 questions
  • Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
  • Is there a franchisee advisory council, association or committee?Franchise agreement
  • Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 8

The vendor opportunity at Crust Franchising

Crust Franchising operates one company-owned quick-service restaurant in Minnesota, with no franchised outlets as of the 2024 FDD. The FDD makes no financial performance representation under Item 19.

For software vendors, the addressable market is currently one location. The franchisor's technology mandates apply to future franchisees, so any software sale today would be to the company-owned unit or to the franchisor for system-wide deployment.

Who controls software purchasing

The franchisor controls all technology decisions. Item 11 requires franchisees to purchase a computer system and install and maintain franchisor-designated software, including updates, supplements, and enhancements. The franchisor has the right to develop or designate software programs and accounting system software that franchisees must use.

No officers are named in the captured Item 2 data, so no specific executive buyer can be identified. The buying center is the franchisor itself, not individual franchisees.

Tech named in the FDD, and what is actually required

The FDD's technology requirements are set out in Item 11 under "Electronic Point-Of-Sale and Computer Systems." The filing states: "We require our franchisees to purchase a computer system." It also states that the franchisor has the right to develop or designate computer software programs and accounting system software that franchisees must use, and to require installation and maintenance of updates, supplements, modifications, or enhancements.

Item 8 adds that franchisees must buy or lease and maintain a computer system, with more detailed information in Item 11. The required system includes back office and point of sale systems, data, audio, video (including managed video security surveillance), telephone, voice messaging, retrieval, and transmission systems.

No specific vendor names are captured in the filing text. The franchisor's right to designate software means the incumbent stack is whatever the franchisor chooses at the time a franchise is sold.

Procurement, renewals, and timing

Item 8 uses an approved-supplier list. Franchisees must buy all products, equipment, ingredients, supplies, and materials only from suppliers the franchisor has approved in writing. The franchisor may designate only one supplier for certain items and may introduce proprietary items that must be bought only from the franchisor or its designees. Franchisees may propose a supplier for approval, but the franchisor can refuse if it believes the action would not be in the best interests of the system.

Item 17 renewal terms are 5 years, conditioned on written notice, renovation, computer hardware and software upgrades to then-current standards, satisfaction of monetary obligations, signing a release, paying a fee, and signing the then-current form of franchise agreement.

With no franchised outlets yet, the first software procurement window opens when the first franchise agreement is signed. The 10-year initial term and 5-year renewal term create natural contract cycles for system changes.

How to read the Crust Franchising FDD

The embedded PDF below is the brand's 2024 Franchise Disclosure Document. Item 8 covers supplier restrictions, Item 11 covers technology and training requirements, Item 17 covers renewal and transfer, and Item 19 covers financial performance representations. The filing makes no Item 19 financial performance representation.

For a ranked target list of franchise systems by software opportunity, talk to FranCloud.

Ordinary royalty terms

Complete royalty terms are not confirmed.

Questions vendors ask

Crust Franchising, answered from the filing

The franchisor controls all technology decisions. The FDD requires franchisees to buy a computer system and install franchisor-designated software, so HQ is the sole buyer for any current or future franchised locations.
Item 11 of the FDD sets its technology requirements. The filing requires franchisees to purchase a computer system and install and maintain franchisor-designated software, including updates. No specific vendor names are listed in the captured text.
One location, company-owned, in Minnesota. There are no franchised outlets as of the 2024 FDD.
Item 8 uses an approved-supplier list. Franchisees must buy all products, equipment, and supplies only from franchisor-approved suppliers. The franchisor may designate sole suppliers and introduce proprietary items that must be bought only from the franchisor or its designees.
With a 10-year initial term and a 5-year renewal term, contract windows are tied to franchise agreement cycles. No franchised outlets exist yet, so the first software procurement would occur when the first franchise is sold.
The embedded PDF viewer below shows the brand's 2024 Franchise Disclosure Document. Review Items 8, 11, and 17 for supplier rules, technology requirements, and renewal terms.
Source

Read the filing itself

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Crust Franchising2024 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit1

Top states by locations

MN1

Related Quick service restaurant brands

Primary franchise filings · updated September 2026. Read the original filing for definitions, conditions, and qualifications.