Crust Franchising vs Papa Murphy's

Two franchise systems, side by side. For a software vendor, they are not the same opportunity.

More open target
Papa Murphy's
wins 1 of 12 vendor rows

Crust Franchising and Papa Murphy's are evenly matched on the signals we track from their filings. Verdict: too close to call on the filings alone — pick based on your category fit.

quick_service_restaurant
Crust Franchising
quick_service_restaurant
Papa Murphy's
Total units
1,014
Franchised units
965
Unit growth YoY
-3.596%
Average unit revenue (AUV)
Royalty
5%
Ad fund
2%
Initial franchise fee
$25K
Investment range (low)
$450K
Investment range (high)
$693K
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2024
2026
Filing freshness
OVERDUE
CURRENT

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