hich is one of our sup- pliers. Otherwise, none of our officers has an interest in any supplier. Membership Management Services. You must license computer software we specify from ABC Financial Servic
From the filings
Crunch
Quick service restaurantSoftware purchasing at Crunch Fitness is controlled at the headquarters level by executives including CEO James Rowley, III and President Chequan Lewis. The franchise system mandates ABC and ABC Financial Services, alongside Crunch-hosted online tools, for its operations. With 481 franchised units out of 486 total locations, the addressable market for compliant software vendors is substantial.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
must use the Website provided by one of our affiliates. We will designate one or more pages of our Website to describe your Franchised Business. Your use of social media, such as Facebook, Instagram a
the Website provided by one of our affiliates. We will designate one or more pages of our Website to describe your Franchised Business. Your use of social media, such as Facebook, Instagram and TikTok
ovided by one of our affiliates. We will designate one or more pages of our Website to describe your Franchised Business. Your use of social media, such as Facebook, Instagram and TikTok, and mobile m
Franchisor behaviours
What the franchisor requires
24 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 8 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
You must establish and maintain, at your own expense, a bookkeeping, accounting and record keeping system in accordance with requirements we prescribe.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to the information in the software program at all times, including your financial reports.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Currently, we are the only approved Supplier for the fitness equipment, tanning beds, hydro mas- sage beds, lockers and flooring.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
We may, at any time, change, delete, add to, or modify the Operations Manual and will notify you in advance of any changes to our System Standards or approved suppliers or service providers.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
22066990Item 8
For the fiscal year ending December 31, 2025, revenues from franchisee required purchases or leases were $22,066,990 (including related parties), or 19.64% of our total revenue of $112,377,668.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
30Item 8
We estimate that the proportion of your required purchases and leases to all purchases and leases by you of products and services in establishing and operating your Franchised Business is approximately 30% to 45%.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
To secure approval of purchases from alternative Suppliers, we have the right to charge you our standard fee for evaluating your proposed Supplier, or our actual cost for an evaluation if it exceeds our standard fee.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to purchase Approved Products or Services from any supplier that we have not previ- ously designated or approved for those products or services, you must first obtain our written approval.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 17
transfer your telephone numbers to us if so requested
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Without limiting the foregoing, you must comply with the Payment Card Industry Data Security Standard (commonly known as “PCI Compliance” or “PCI-DSS”), and any successor thereto.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
We or our authorized agents and representatives have the right during business hours, but without prior notice to you, to inspect all aspects of the operation of your Franchised Business
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
The Operations Manual may be modified from time to time by us in our sole discretion, and you agree that from time to time we may reasonably change the System.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
Your business site and its layout are subject to our approval.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You cannot have your own Website or register any domain name or URL address.
Is a minimum grand opening advertising spend required?
YesFranchise agreement
You must conduct grand opening marketing and promotions in your Territory in accordance with our grand opening plan, and you cannot deviate from that plan without our prior written approval, which expenditures shall be in an amount not less than $15,000;
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesFranchise agreement
We require that you spend a minimum amount on local marketing each month.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
If we so designate or approve a Supplier for your club format, you must purchase the categories of Approved Products or Services only from Suppliers so designated or approved by us or from us or one of our affiliates.
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
If we so designate or approve a Supplier, you must purchase the categories of products or services only from Suppliers we so designate or approve or from us or one of our Affiliates.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
Your monthly Royalties and Brand Marketing Fund Contribution, and your local marketing amount if we have to place marketing for you, will be drafted directly from an account you designate.
People
Must employees wear uniforms specified by the franchisor?
YesItem 8
You must comply with all of our mandatory standards, methods, policies, products, procedures, techniques, standards and specifications for your club format that we prescribe in the Operations Manual, Standards or other written or electronic communications, including the wearing of uniforms while perform- ing…
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
You must acquire and use in the Franchised Business the required technology system, including without limitation, any computer monitors, hardware software, and other equipment and network connections that we specify periodically and that is compatible to operate the member management system, point-of-sale system…
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to the information in the software program at all times, including your financial reports.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We reserve the right to require you (if an individual) or one of your Owners (if an entity) and your manager to take refresher courses or additional training.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
Your attendance (if an individual) or one of your Owners (if an entity) must attend and you may also bring your manager to the meeting.
The filing answers no to 2 questions
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Does the franchisor require minimum staffing levels or specific roles?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
The vendor opportunity at Crunch
Crunch Fitness presents a concentrated opportunity for software vendors. The system comprises 486 total units, with 481 of those being franchised locations. This means the vast majority of the network is operated by franchisees who must comply with headquarters' technology mandates. The system showed a year-over-year unit growth rate of 15.904%, indicating an expanding footprint. The average unit volume (AUV) is not disclosed in the most recent FDD. The royalty rate is 5.0% of gross sales, and the initial franchise term is 10 years.
Who controls software purchasing
Software purchasing decisions are centralized at the headquarters level. The 2026 FDD lists the following executives in Item 1: John Danhakl, J. Kristofer Galashan, and Jacob Tupler, each serving as Manager of Crunch Fitness Holdings. The Chief Executive Officer is James Rowley, III, and the President is Chequan Lewis. For a vendor, the primary targets for a software pitch would be CEO James Rowley, III or President Chequan Lewis, who hold the authority to set system-wide mandates. There are no operators mapped in our corpus, reinforcing that influence is concentrated at HQ rather than with multi-unit operators.
Mandated and current tech stack
The technology landscape at Crunch is defined by specific mandates. The FDD requires franchisees to use ABC and ABC Financial Services. Additionally, Crunch-hosted online tools, specifically described as Online Ad Builders, are mandated. These systems form the core operational and marketing technology stack. Any vendor selling complementary or replacement software must understand this environment. The mandate for ABC Financial Services suggests a locked-in financial management or billing component, while the generic 'ABC' system likely covers another core operational area. No other mandated or recommended systems are named in the available data.
Procurement, renewals, and timing
The procurement model is not fully detailed in the FDD extract available to us. The Item 8 procurement signal was not captured, so it remains unknown whether Crunch uses a designated supplier model, an approved supplier list, or an open procurement process. This is a critical piece of intelligence for any vendor to uncover before approaching the brand.
Contract timing is tied to the franchise lifecycle. The initial term is 10 years. Franchisees may renew for three additional successive terms of 10 years each. To renew, a franchisee must sign the then-current form of franchise agreement, which may have materially different terms, and must upgrade their franchised business to the then-current requirements. This renewal trigger, occurring on a 10-year cycle, is a key window when new technology mandates can be introduced and enforced across the system. Franchisees must also execute a general release of claims and pay the then-current renewal fee.
How to read the Crunch FDD
The 2026 Franchise Disclosure Document is the foundational document for understanding the legal and operational constraints of the Crunch system. Item 1 lists the executives and managers who control the brand. Item 11 details the mandated technology systems, which for Crunch includes ABC, ABC Financial Services, and the Online Ad Builders. Item 17 outlines the renewal conditions, including the 10-year terms and the requirement to upgrade to current standards. The full document is embedded below for your detailed review. For a ranked target list of franchise systems based on technology mandate strength and growth signals, contact FranCloud.
Questions vendors ask
Crunch, answered from the filing
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Crunch files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
7 operators run 7 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| NY | 3 |
|---|---|
| NH | 2 |
| CA | 1 |
| TX | 1 |
Ownership
The portfolio behind Crunch
unknown of crunch fitness holdings.
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.