One or more of our officers has an indirect ownership interest in dotFIT, which is one of our sup- pliers. Otherwise, none of our officers has an interest in any supplier. Membership Management Services. You must license computer software we specify from ABC Financial Services, Inc. (“ABC”) lo- cated at 8320 Highway 107, Sherwood, Arkansas 72120, for certain systems and support services. ABC offers membership management services, point-of-sale and club collections systems that cur- rently service thousands of health clubs across the country. They are a long-time provider of these services in the fitness industry and can provide references upon request. As a franchisee, you may purchase your own computers and point-of-sale machine that meet ABC’s systems specifications, or you may buy them from ABC. In most cases, ABC’s fees for service are currently a combination of monthly software fees of $159 and transaction processing fees, which will vary. You may choose to purchase additional services from ABC for a higher or separate fee.
From the filings
Crunch
FitnessCrunch franchises 481 clubs nationwide under a franchisor-mandated Technology System — point-of-sale, membership management and payment processing software licensed from ABC Financial Services. Franchised outlets grew 15.9% year over year, and CEO James Rowley III sits over a purchasing structure set at headquarters, not left to individual club owners.
For software vendors selling into US franchise brands.
Live signals
Ordinary royalty terms
5% component; full terms unconfirmed
Complete royalty terms are not confirmed for the selected filing.
Recorded percentage components
These are recorded percentage components. Each has its own base and conditions; the chart does not state the total payment or confirm ad-fund completeness.
1recorded components (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 technology requirement is recorded in this filing. A required choice lists alternatives for one obligation. Read each cited clause for its conditions.
You must comply with all of the requirements contained in the Operations Manual regarding Li- censed Marks in all of your advertising and marketing, including in online mobile marketing. You cannot have your own Website or register any domain name or URL address. You must use the Website provided by one of our affiliates. We will designate one or more pages of our Website to describe your Franchised Business. Your use of social media, such as Facebook, Instagram and TikTok, and mobile marketing for your Franchised Business is subject to our prior written approval and your continued compliance with our social media requirements. Digital marketing is an area that changes quickly. We have the right to control all of your online presence (which includes text messaging, social media communities, and mobile appli- cations) and may develop specific rules, guidelines and policies for use and content of your online presence. (Franchise Agreement §7.9).
You must comply with all of the requirements contained in the Operations Manual regarding Li- censed Marks in all of your advertising and marketing, including in online mobile marketing. You cannot have your own Website or register any domain name or URL address. You must use the Website provided by one of our affiliates. We will designate one or more pages of our Website to describe your Franchised Business. Your use of social media, such as Facebook, Instagram and TikTok, and mobile marketing for your Franchised Business is subject to our prior written approval and your continued compliance with our social media requirements. Digital marketing is an area that changes quickly. We have the right to control all of your online presence (which includes text messaging, social media communities, and mobile appli- cations) and may develop specific rules, guidelines and policies for use and content of your online presence. (Franchise Agreement §7.9).
You must comply with all of the requirements contained in the Operations Manual regarding Li- censed Marks in all of your advertising and marketing, including in online mobile marketing. You cannot have your own Website or register any domain name or URL address. You must use the Website provided by one of our affiliates. We will designate one or more pages of our Website to describe your Franchised Business. Your use of social media, such as Facebook, Instagram and TikTok, and mobile marketing for your Franchised Business is subject to our prior written approval and your continued compliance with our social media requirements. Digital marketing is an area that changes quickly. We have the right to control all of your online presence (which includes text messaging, social media communities, and mobile appli- cations) and may develop specific rules, guidelines and policies for use and content of your online presence. (Franchise Agreement §7.9).
Franchisor behaviours
What the franchisor requires
26 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 5 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
You must establish and maintain, at your own expense, a bookkeeping, accounting and record keeping system in accordance with requirements we prescribe.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to the information in the software program at all times, including your financial reports.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
(i) by the fifth (5th) day of each month, a report of Gross Sales for the preceding calendar month;
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Currently, we are the only approved Supplier for the fitness equipment, tanning beds, hydro mas- sage beds, lockers and flooring.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
We may, at any time, change, delete, add to, or modify the Operations Manual and will notify you in advance of any changes to our System Standards or approved suppliers or service providers.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
22066990Item 8
For the fiscal year ending December 31, 2025, revenues from franchisee required purchases or leases were $22,066,990 (including related parties), or 19.64% of our total revenue of $112,377,668.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesFranchise agreement
6.2.5 We and/or our Affiliates may realize a profit or receive payments, commissions, discounts or other allowances in connection with your purchases of products or services from approved Suppliers, and, where permitted by applicable law, we and/or our Affiliates may retain those profits, payments, commissions…
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
30Item 8
We estimate that the proportion of your required purchases and leases to all purchases and leases by you of products and services in establishing and operating your Franchised Business is approximately 30% to 45%.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
To secure approval of purchases from alternative Suppliers, we have the right to charge you our standard fee for evaluating your proposed Supplier, or our actual cost for an evaluation if it exceeds our standard fee.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to purchase Approved Products or Services from any supplier that we have not previ- ously designated or approved for those products or services, you must first obtain our written approval.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 17
transfer your telephone numbers to us if so requested
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Without limiting the foregoing, you must comply with the Payment Card Industry Data Security Standard (commonly known as “PCI Compliance” or “PCI-DSS”), and any successor thereto.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
We or our authorized agents and representatives have the right during business hours, but without prior notice to you, to inspect all aspects of the operation of your Franchised Business
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
The Operations Manual may be modified from time to time by us in our sole discretion, and you agree that from time to time we may reasonably change the System.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
Your business site and its layout are subject to our approval.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You cannot have your own Website or register any domain name or URL address.
Is a minimum grand opening advertising spend required?
YesFranchise agreement
You must conduct grand opening marketing and promotions in your Territory in accordance with our grand opening plan, and you cannot deviate from that plan without our prior written approval, which expenditures shall be in an amount not less than $15,000;
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesFranchise agreement
We require that you spend a minimum amount on local marketing each month.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
If we so designate or approve a Supplier for your club format, you must purchase the categories of Approved Products or Services only from Suppliers so designated or approved by us or from us or one of our affiliates.
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
If we so designate or approve a Supplier, you must purchase the categories of products or services only from Suppliers we so designate or approve or from us or one of our Affiliates.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
Your monthly Royalties and Brand Marketing Fund Contribution, and your local marketing amount if we have to place marketing for you, will be drafted directly from an account you designate.
People
Must employees wear uniforms specified by the franchisor?
YesItem 8
You must comply with all of our mandatory standards, methods, policies, products, procedures, techniques, standards and specifications for your club format that we prescribe in the Operations Manual, Standards or other written or electronic communications, including the wearing of uniforms while perform- ing…
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
You must acquire and use in the Franchised Business the required technology system, including without limitation, any computer monitors, hardware software, and other equipment and network connections that we specify periodically and that is compatible to operate the member management system, point-of-sale system…
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to the information in the software program at all times, including your financial reports.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We reserve the right to require you (if an individual) or one of your Owners (if an entity) and your manager to take refresher courses or additional training.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
Your attendance (if an individual) or one of your Owners (if an entity) must attend and you may also bring your manager to the meeting.
The filing answers no to 3 questions
- Is there a franchisee advisory council, association or committee?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Does the franchisor require minimum staffing levels or specific roles?Franchise agreement
The vendor opportunity at Crunch
Crunch franchises 481 clubs, plus 5 company-owned locations, and franchised outlets grew 15.9% year over year. Item 19 of the FDD makes a financial performance representation. That growth rate, paired with a franchisor-mandated technology stack across every club, is the pitch angle for a vendor targeting this system.
Who controls software purchasing
Crunch operates under Crunch Fitness Holdings, managed by John Danhakl, J. Kristofer Galashan and Jacob Tupler, with CEO James Rowley III and President Chequan Lewis running day-to-day operations. Because every club must run the same required Technology System, the corporate side — not individual club owners — is where a vendor's pitch needs to land first.
Tech named in the FDD, and what is actually required
The FDD requires every club to acquire and use a required Technology System — computer monitors, hardware, software and network connections that operate the member management system, point-of-sale system, non-cash payment system and marketing systems Crunch specifies. Franchisees must license computer software from ABC Financial Services, Inc. and pay any license or maintenance fees Crunch or an approved supplier of that software charges. Every team member must also complete training on Crunch's Crunch Connected learning management system, linked through one of Crunch's approved payroll vendors. The filing separately names Facebook, Instagram and TikTok, without saying whether any of them are required.
Procurement, renewals, and timing
Renewal requires signing the then-current franchise agreement, a general release, and upgrading the club to Crunch's then-current standards, with 3 to 6 months' notice of intent to renew. Item 8 requires franchisees to order fitness equipment, tanning beds, hydro massage beds, lockers and flooring through Crunch, currently the only approved supplier for those items, though a franchisee may propose an alternative supplier for approval.
How to read the Crunch FDD
The embedded PDF viewer below carries Crunch's 2026 Franchise Disclosure Document in full. Talk to FranCloud for a ranked list of franchise systems like this one worth prioritizing for your next pitch.
Ordinary royalty terms
Complete royalty terms are not confirmed.
Questions vendors ask
Crunch, answered from the filing
Read the filing itself
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Operator footprint
Who runs the locations
2 operators run 2 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| CA | 1 |
|---|---|
| NH | 1 |
Ownership
The portfolio behind Crunch
Ownership: crunch fitness holdings.
Primary franchise filings · updated September 2026. Read the original filing for definitions, conditions, and qualifications.