From the filings

+15.904% units YoYHQ-led decisions

Crunch

Quick service restaurant

Software purchasing at Crunch Fitness is controlled at the headquarters level by executives including CEO James Rowley, III and President Chequan Lewis. The franchise system mandates ABC and ABC Financial Services, alongside Crunch-hosted online tools, for its operations. With 481 franchised units out of 486 total locations, the addressable market for compliant software vendors is substantial.

For software vendors selling into US franchise brands.

Live signals

Total units
486
481 franchised
Unit growth YoY
+15.904%
vs prior filing
AUV
Item 19, 2026
Royalty
5%
of gross sales
Ad fund
2%
national + local
Initial fee
$35K
per unit
Investment range
$2.15M–$5.37M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
1 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

7%of gross sales (FY2026)

Ongoing fees: 7% of gross sales (FY2026)Royalty 5%, Ad fund 2%. Total 7% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 5%Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

ABC Financial
Mandatory
Industry softwareItem 8

hich is one of our sup- pliers. Otherwise, none of our officers has an interest in any supplier. Membership Management Services. You must license computer software we specify from ABC Financial Servic

Facebook
Mandatory
MarketingItem 11

must use the Website provided by one of our affiliates. We will designate one or more pages of our Website to describe your Franchised Business. Your use of social media, such as Facebook, Instagram a

Instagram
MarketingItem 11

the Website provided by one of our affiliates. We will designate one or more pages of our Website to describe your Franchised Business. Your use of social media, such as Facebook, Instagram and TikTok

TikTok
MarketingItem 11

ovided by one of our affiliates. We will designate one or more pages of our Website to describe your Franchised Business. Your use of social media, such as Facebook, Instagram and TikTok, and mobile m

Franchisor behaviours

What the franchisor requires

24 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 8 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Franchise agreement

You must establish and maintain, at your own expense, a bookkeeping, accounting and record keeping system in accordance with requirements we prescribe.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We will have independent access to the information in the software program at all times, including your financial reports.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

Currently, we are the only approved Supplier for the fitness equipment, tanning beds, hydro mas- sage beds, lockers and flooring.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 11

We may, at any time, change, delete, add to, or modify the Operations Manual and will notify you in advance of any changes to our System Standards or approved suppliers or service providers.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

22066990

Item 8

For the fiscal year ending December 31, 2025, revenues from franchisee required purchases or leases were $22,066,990 (including related parties), or 19.64% of our total revenue of $112,377,668.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

30

Item 8

We estimate that the proportion of your required purchases and leases to all purchases and leases by you of products and services in establishing and operating your Franchised Business is approximately 30% to 45%.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

To secure approval of purchases from alternative Suppliers, we have the right to charge you our standard fee for evaluating your proposed Supplier, or our actual cost for an evaluation if it exceeds our standard fee.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you want to purchase Approved Products or Services from any supplier that we have not previ- ously designated or approved for those products or services, you must first obtain our written approval.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Item 17

transfer your telephone numbers to us if so requested

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Franchise agreement

Without limiting the foregoing, you must comply with the Payment Card Industry Data Security Standard (commonly known as “PCI Compliance” or “PCI-DSS”), and any successor thereto.

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

We or our authorized agents and representatives have the right during business hours, but without prior notice to you, to inspect all aspects of the operation of your Franchised Business

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

The Operations Manual may be modified from time to time by us in our sole discretion, and you agree that from time to time we may reasonably change the System.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

Your business site and its layout are subject to our approval.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

You cannot have your own Website or register any domain name or URL address.

Is a minimum grand opening advertising spend required?

Yes

Franchise agreement

You must conduct grand opening marketing and promotions in your Territory in accordance with our grand opening plan, and you cannot deviate from that plan without our prior written approval, which expenditures shall be in an amount not less than $15,000;

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Franchise agreement

We require that you spend a minimum amount on local marketing each month.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

If we so designate or approve a Supplier for your club format, you must purchase the categories of Approved Products or Services only from Suppliers so designated or approved by us or from us or one of our affiliates.

Must equipment be purchased from designated or approved suppliers?

Yes

Franchise agreement

If we so designate or approve a Supplier, you must purchase the categories of products or services only from Suppliers we so designate or approve or from us or one of our Affiliates.

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

Your monthly Royalties and Brand Marketing Fund Contribution, and your local marketing amount if we have to place marketing for you, will be drafted directly from an account you designate.

People

Must employees wear uniforms specified by the franchisor?

Yes

Item 8

You must comply with all of our mandatory standards, methods, policies, products, procedures, techniques, standards and specifications for your club format that we prescribe in the Operations Manual, Standards or other written or electronic communications, including the wearing of uniforms while perform- ing…

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Franchise agreement

You must acquire and use in the Franchised Business the required technology system, including without limitation, any computer monitors, hardware software, and other equipment and network connections that we specify periodically and that is compatible to operate the member management system, point-of-sale system…

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We will have independent access to the information in the software program at all times, including your financial reports.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We reserve the right to require you (if an individual) or one of your Owners (if an entity) and your manager to take refresher courses or additional training.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 11

Your attendance (if an individual) or one of your Owners (if an entity) must attend and you may also bring your manager to the meeting.

The filing answers no to 2 questions
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
  • Does the franchisor require minimum staffing levels or specific roles?Franchise agreement

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderRegional 100 499

HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.

VP SalesHead of SalesCROSales Director
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
  3. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.

The vendor opportunity at Crunch

Crunch Fitness presents a concentrated opportunity for software vendors. The system comprises 486 total units, with 481 of those being franchised locations. This means the vast majority of the network is operated by franchisees who must comply with headquarters' technology mandates. The system showed a year-over-year unit growth rate of 15.904%, indicating an expanding footprint. The average unit volume (AUV) is not disclosed in the most recent FDD. The royalty rate is 5.0% of gross sales, and the initial franchise term is 10 years.

Who controls software purchasing

Software purchasing decisions are centralized at the headquarters level. The 2026 FDD lists the following executives in Item 1: John Danhakl, J. Kristofer Galashan, and Jacob Tupler, each serving as Manager of Crunch Fitness Holdings. The Chief Executive Officer is James Rowley, III, and the President is Chequan Lewis. For a vendor, the primary targets for a software pitch would be CEO James Rowley, III or President Chequan Lewis, who hold the authority to set system-wide mandates. There are no operators mapped in our corpus, reinforcing that influence is concentrated at HQ rather than with multi-unit operators.

Mandated and current tech stack

The technology landscape at Crunch is defined by specific mandates. The FDD requires franchisees to use ABC and ABC Financial Services. Additionally, Crunch-hosted online tools, specifically described as Online Ad Builders, are mandated. These systems form the core operational and marketing technology stack. Any vendor selling complementary or replacement software must understand this environment. The mandate for ABC Financial Services suggests a locked-in financial management or billing component, while the generic 'ABC' system likely covers another core operational area. No other mandated or recommended systems are named in the available data.

Procurement, renewals, and timing

The procurement model is not fully detailed in the FDD extract available to us. The Item 8 procurement signal was not captured, so it remains unknown whether Crunch uses a designated supplier model, an approved supplier list, or an open procurement process. This is a critical piece of intelligence for any vendor to uncover before approaching the brand.

Contract timing is tied to the franchise lifecycle. The initial term is 10 years. Franchisees may renew for three additional successive terms of 10 years each. To renew, a franchisee must sign the then-current form of franchise agreement, which may have materially different terms, and must upgrade their franchised business to the then-current requirements. This renewal trigger, occurring on a 10-year cycle, is a key window when new technology mandates can be introduced and enforced across the system. Franchisees must also execute a general release of claims and pay the then-current renewal fee.

How to read the Crunch FDD

The 2026 Franchise Disclosure Document is the foundational document for understanding the legal and operational constraints of the Crunch system. Item 1 lists the executives and managers who control the brand. Item 11 details the mandated technology systems, which for Crunch includes ABC, ABC Financial Services, and the Online Ad Builders. Item 17 outlines the renewal conditions, including the 10-year terms and the requirement to upgrade to current standards. The full document is embedded below for your detailed review. For a ranked target list of franchise systems based on technology mandate strength and growth signals, contact FranCloud.

Questions vendors ask

Crunch, answered from the filing

The buying center includes CEO James Rowley, III and President Chequan Lewis, as listed in the 2026 FDD. They oversee a system where technology mandates are set at the corporate level for all franchised locations.
The 2026 FDD mandates ABC and ABC Financial Services. Crunch-hosted online tools, specifically Online Ad Builders, are also required. No other operational systems are disclosed as mandated in the filing.
There are 486 total units, of which 481 are franchised and 5 are company-owned. This places Crunch in the quick service restaurant segment with a large franchisee base.
The procurement model is not detailed in the available FDD extract. The Item 8 procurement signal was not captured, so it is unclear if Crunch uses designated suppliers, an approved list, or an open model.
The initial franchise term is 10 years, with three additional 10-year renewal options. Renewals require signing the then-current agreement and upgrading to current standards, creating potential windows tied to these cycles.
The 2026 FDD was filed with state franchise regulators. You can review the embedded PDF viewer below for the full document, which contains the detailed legal and operational disclosures.
Source

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Crunch2026 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

7 operators run 7 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit7

Top states by locations

NY3
NH2
CA1
TX1

Ownership

The portfolio behind Crunch

unknown of crunch fitness holdings.

Related Quick service restaurant brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.