Crunch vs Papa Murphy's
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Papa Murphy's
wins 2 of 12 vendor rows
Crunch is the stronger opportunity right now
quick_service_restaurant
Crunch
quick_service_restaurant
Papa Murphy's
Total units
486
1,014
Franchised units
481
965
Unit growth YoY
15.904%
-3.596%
Average unit revenue (AUV)
—
—
Royalty
5%
5%
Ad fund
2%
2%
Initial franchise fee
$35K
$25K
Investment range (low)
$2.15M
$450K
Investment range (high)
$5.37M
$693K
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2026
2026
Filing freshness
CURRENT
CURRENT
Common questions
Crunch vs Papa Murphy's, answered
Crunch has 486 total units and Papa Murphy's has 1,014, so Papa Murphy's is the larger system.
Crunch grew units +15.904% year over year vs -3.596% for Papa Murphy's, so Crunch is growing faster.
Both charge a 5% royalty.
Crunch's initial franchise fee is $35K and Papa Murphy's's is $25K, so Papa Murphy's has the lower fee.
Crunch's initial investment runs $2.15M–$5.37M and Papa Murphy's's runs $450K–$693K, so Crunch requires the larger investment.
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