Instagram
Mandatorybe ADA compliant. You may be allowed to place pre-approved information concerning your franchise business on our website and social networking sites such as Facebook, Twitter, and Instagram as develop
From the filings
HQ + multi-unit
Crumbl
Quick service restaurantSoftware purchasing at Crumbl is influenced by a centralized HQ team that includes CTO Bryce Redd, CPO Courtney Dursteler, and CCO Britnee Bromley Nuehring, while individual franchisees (all single-unit operators) may choose non-mandated tools. The brand already mandates Instagram, QuickBooks Online, Twitter, and Yelp, and also uses Facebook, Sawyer, and Sysco. With 327 total units, the addressable market spans every location, though the sales motion depends on whether the system is franchisor-mandated or left to franchisee discretion.
For software vendors selling into US franchise brands.
Live signals
Total units
327
326 franchised
Unit growth YoY
—
vs prior filing
AUV
$1.69M
Item 19, 2021
Royalty
8%
of gross sales
Ad fund
2%
national + local
Initial fee
$25K
per unit
Investment range
$258K–$692K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
3 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
10%of gross sales (FY2022)
15% reference
Mandated & recommended tech
The systems vendors compete with
3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
QuickBooks Online
Mandatoryred to participate in the loyalty, gift card, discount, and coupon programs as developed by us [franchise agreement paragraph 6.2.2(ii)]. Accounting We also require you to use the QuickBooks Online ac
Twitter
Mandatorycreate must be ADA compliant. You may be allowed to place pre-approved information concerning your franchise business on our website and social networking sites such as Facebook, Twitter, and Instagra
Facebook
allowed to create must be ADA compliant. You may be allowed to place pre-approved information concerning your franchise business on our website and social networking sites such as Facebook, Twitter, a
Sawyer
om-ring and retail-sales business in Provo, Utah. From May 2015 to September 2017, Jason was a director of product for Ancestry.com Inc, which is a software company in Lehi, Utah. Sawyer Hemsley, Foun
Sysco
eive a fee, payment or other compensation from other suppliers of these goods and services, and we reserve the right to do so in the future. Currently, we have an arrangement with Sysco, in which we r
Yelp
your franchise business on our website and social networking sites such as Facebook, Twitter, and Instagram as developed by us. You may not claim any web listing on sites such as Yelp or Yellowpages.c
Franchisor behaviours
What the franchisor requires
26 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 6 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 11
Accounting We also require you to use the QuickBooks Online accounting system.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to the above information and data collected or generated by the computer and the POS.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We reserve the right for us or an affiliate to be an approved supplier or the only approved supplier of any of the items listed in the above table.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may designate new or different required items or services, including equipment, products, materials, goods, and services, that you must offer, and we may approve or designate new or different suppliers of such items or services.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
542321Item 8
In the 2025 fiscal year, our revenues from the sale of these products and services to franchisees was $542,321or approximately .3% of our total revenues of $155,690,730.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
85Item 8
We estimate that the proportion of purchases or leases from approved or required sources will represent 85% to 95% of your overall purchases in opening your franchise business and 85% to 95% of your overall purchases in operating your franchise business.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
Before beginning our evaluation, you will be required to pay a supplier evaluation fee of $2,000, plus our expenses.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
if you desire to use a particular supplier and if that supplier meets the specifications and requirements of our system, at our discretion, we may approve that supplier to become an approved supplier.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 1
You must meet the requirements of, and comply with enhancements and changes to, the PCI and DSS and maintain PCI compliance with the current version of the PCI and DSS.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
Make periodic inspections of your franchise business, which may be done in person or through remote access such as video or live video conferencing and may be performed through a third-party provider.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 8
We may introduce new or different required equipment, products for sale, or services, and may issue new specifications and standards for any aspect of our brand system, or modify existing specifications and standards, at any time by revising our manuals and/or issuing new written directives, which may be communicated…
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
However, we must approve of your site before a lease is entered into and you begin construction.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not create a website or social networking site or engage in marketing on the Internet, including posting for re-sell, items on third party re-sell or auction style websites such as, eBay®, Craigslist or Amazon.com, for your franchise business without our prior written permission.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 11
You are required to participate in the loyalty, gift card, discount, and coupon programs as developed by us [franchise agreement paragraph 6.2.2(ii)].
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
You are required to participate in a local or regional advertising cooperative when established or approved by us.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must operate your franchise business according to our system, including purchasing, leasing, and offering for sale certain items or services according to our specifications and from suppliers we have approved or designated.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must operate your franchise business according to our system, including purchasing, leasing, and offering for sale certain items or services according to our specifications and from suppliers we have approved or designated.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 11
You are required to use our designated merchant services or payment processor and you must pay all monthly, annual, service, and upgrade fees as determined by such provider.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
All fines are to be paid in accordance with our electronic funds transfer or automatic withdraw program.
Must the franchisee participate in a gift card program?
YesItem 11
You are required to participate in our gift card program and accept Crumbl® gift cards at your location.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
You must have at least your primary owner or one store manager trained by us on-site at your franchise business during the majority of your store’s operating hours.
Must employees wear uniforms specified by the franchisor?
YesItem 8
You must purchase or lease the following products and services from us, other sources designated or approved by us, or according to our specifications, which we may change from time to time, as set forth in the manuals: Item or Service Is the franchisor or an affiliate Is the franchisor or an affiliate an approved…
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
We require the use of our point of system to be purchased from us or a designated supplier.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to the above information and data collected or generated by the computer and the POS.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
In the event of the poor performance of your franchise business as determined by the metrics set forth in our manuals, or your noncompliance with the franchise agreement or our manuals, we may elect to provide additional training as we deem advisable for a fee.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
Attendance is mandatory for you, your primary owner, and all owners of your franchise entity.
The filing answers no to 2 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 6
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.
VP SalesHead of SalesCROSales Director
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
The vendor opportunity at Crumbl
Crumbl is a quick-service restaurant chain with 327 total units, 326 of which are franchised and one company-owned. The brand reported an average unit volume (AUV) of $1,687,731 in its 2022 FDD. For software vendors, the entire system represents a potential customer base, but the sales approach must account for the franchisor’s mandate posture and the operator profile. All mapped franchisees are single-unit operators—11 operators across roughly 11 located units—meaning no multi-unit owners exist to consolidate purchasing. This fragmentation makes HQ relationships critical for any technology that the franchisor chooses to mandate, while non-mandated tools require a direct-to-franchisee strategy.
Who controls software purchasing
The buying center at Crumbl’s Utah headquarters includes CTO Bryce Redd, CPO Courtney Dursteler, and CCO Britnee Bromley Nuehring. Founder/CEO Jason McGowan and Founder/COO Sawyer Hemsley also sit at the top of the organization. When a system is mandated, these executives drive selection and deployment. For non-mandated software, each franchisee decides independently. Given that every mapped franchisee operates a single location, vendors should expect a long-tail sales cycle with many small decisions rather than a few large enterprise deals.
Mandated and current tech stack
Crumbl’s FDD lists four mandated systems: Instagram, QuickBooks Online, Twitter, and Yelp. These are non-negotiable for franchisees. Additionally, the brand uses Facebook, Sawyer, and Sysco, though these are not mandated. Notably, no point-of-sale system is named as required, leaving that category open for vendors. The absence of a mandated POS, combined with the single-unit operator base, suggests that many franchisees may still be using entry-level or consumer-grade solutions, creating a greenfield for modern restaurant platforms.
Procurement, renewals, and timing
Item 8 of the FDD was not extracted, so there is no visibility into designated or approved supplier programs. In practice, this likely means franchisees source non-mandated technology on their own. The franchise agreement runs for an initial 5-year term, with two successive 5-year renewal options. To renew, a franchisee must modernize the business to then-current standards, sign a general release, and accept the then-current franchise agreement, which may differ materially from the original. These renewal windows—every five years—are natural moments when software stacks get re-evaluated. Vendors who align their outreach with these cycles can position themselves as the modernization path.
How to read the Crumbl FDD
The 2022 Crumbl Franchise Disclosure Document is the primary source for the data above. It details the franchisor’s obligations, the technology franchisees must use, and the terms under which they operate. For software vendors, the FDD is a roadmap: it reveals who holds purchasing power, what is already locked in, and where gaps exist. The embedded PDF viewer on this page provides the full document. Use it to validate claims and identify additional angles before building your target list.
For a ranked, data-backed list of franchise systems that match your software, talk to FranCloud.
Questions vendors ask
Crumbl, answered from the filing
CTO Bryce Redd, CPO Courtney Dursteler, and CCO Britnee Bromley Nuehring form the core buying center. The franchisor mandates select systems, but for non-mandated software, individual franchisees—all single-unit operators—make their own choices.
No POS is mandated in the FDD. Mandated systems are Instagram, QuickBooks Online, Twitter, and Yelp. Facebook, Sawyer, and Sysco are also in use but not required.
The 2022 FDD reports 327 total units: 326 franchised and 1 company-owned, all quick-service restaurants.
Item 8 was not extracted, so no designated or approved supplier program is disclosed. Franchisees likely have freedom to source non-mandated technology independently.
Initial franchise terms are 5 years, with two 5-year renewal options. Renewal requires modernization to then-current standards, creating natural re-evaluation points every five years.
The 2022 FDD is filed with state franchise regulators. You can review the full document in the embedded PDF viewer below.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Crumbl files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
11 operators run 11 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit11
Top states by locations
| IA | 1 |
|---|---|
| CT | 1 |
| MI | 1 |
| VA | 1 |
| HI | 1 |
Ownership
The portfolio behind Crumbl
single_brand_holdco of Crumbl.
Related Quick service restaurant brands
Primary franchise filings · updated August 2026. Every figure is source-traceable and QA-checked.