Crumbl vs Papa Murphy's
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Papa Murphy's
wins 3 of 12 vendor rows
Papa Murphy's carries the lighter royalty load (5.0% vs 8.0%), leaving operators more room for software spend. Verdict: Papa Murphy's is the stronger software-sales opportunity on today's filing data.
quick_service_restaurant
Crumbl
quick_service_restaurant
Papa Murphy's
Total units
327
1,014
Franchised units
326
965
Unit growth YoY
—
-3.596%
Average unit revenue (AUV)
$1.69M
—
Royalty
8%
5%
Ad fund
2%
2%
Initial franchise fee
$25K
$25K
Investment range (low)
$258K
$450K
Investment range (high)
$692K
$693K
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2022
2026
Filing freshness
DORMANT
CURRENT
Common questions
Crumbl vs Papa Murphy's, answered
Crumbl has 327 total units and Papa Murphy's has 1,014, so Papa Murphy's is the larger system.
Crumbl charges a 8% royalty and Papa Murphy's charges 5%, so Papa Murphy's has the lower royalty.
Both charge a $25K initial franchise fee.
Crumbl's initial investment runs $258K–$692K and Papa Murphy's's runs $450K–$693K, so Papa Murphy's requires the larger investment.
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