HQ-led decisions

Crepe House

Quick service restaurant

Software purchasing at Crepe House is controlled at the headquarters level by CEO Bashar Ali. The brand currently mandates QuickBooks and QuickBooks Online by Intuit Inc. across its operations. With 4 company-owned locations and an average unit volume of $1,089,335.76, the addressable market is small but concentrated, making a direct pitch to the CEO the likely path for any vendor.

Live signals

Total units
4
0 franchised
Unit growth YoY
vs prior filing
AUV
$1.09M
Item 19, 2024
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$45K
per unit
Investment range
$236K–$438K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
3 years
from the filing
Item 19
Claims
unaudited

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

QuickBooks Online
Mandatory
AccountingItem 11

to purchase the following hardware and software: Hardware 1 desktop or laptop computer with internet access and printer/ scanner/ copier; and POS Hardware Software POS System and QuickBooks Online The

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
  3. 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.

The vendor opportunity at Crepe House

Crepe House is a quick-service restaurant brand headquartered in New York, operating 4 company-owned locations. The most recent Franchise Disclosure Document, filed in 2026, reports an average unit volume of $1,089,335.76. The brand charges a 6.0% royalty and offers an initial franchise term of 10 years. Year-over-year unit growth is not disclosed in the available data.

The total addressable market for software vendors is 4 units, all company-owned. The number of franchised locations is not disclosed, which means the current software purchasing footprint is entirely controlled by the parent entity. For a vendor, this is a concentrated, single-buyer opportunity rather than a distributed franchise network sale.

Who controls software purchasing

According to Item 1 of the 2026 FDD, the sole executive on file is CEO Bashar Ali. No other officers, technology leaders, or procurement personnel are named. In a 4-unit, company-owned system, the CEO is the presumptive decision-maker for all software purchases. Vendors should prepare to engage directly with Bashar Ali at the New York headquarters.

There is no parent company on file; Crepe House appears to be independently owned. No operator footprint is mapped in our corpus, reinforcing that all purchasing authority sits at the HQ level.

Mandated and current tech stack

Crepe House mandates two specific financial systems: QuickBooks and QuickBooks Online, both by Intuit Inc. These are the only named technology vendors in the FDD. No point-of-sale, payroll, inventory, or other operational systems are disclosed as mandated or recommended.

For a software vendor, this signals that the brand has standardized on Intuit for accounting but may have open needs across other categories. Any pitch should acknowledge the existing QuickBooks investment and position complementary or replacement solutions accordingly.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, so Crepe House’s procurement model—whether designated supplier, approved supplier, or open—is not publicly disclosed. Vendors will need to clarify purchasing rules and approval processes during initial conversations with the CEO.

Item 17 outlines renewal conditions: franchisees who have substantially complied with their agreement may renew for additional 10-year terms. Renewal requires written notice, signing a new franchise agreement and release, paying a renewal fee, and refurbishing or remodeling the premises and replacing equipment to meet then-current standards. The new agreement may contain materially different terms, including fee requirements and territorial rights. These renewal events create natural windows for technology evaluation and vendor switching.

How to read the Crepe House FDD

The 2026 Crepe House FDD is embedded below for full review. It was filed with state franchise regulators and contains the complete legal and operational disclosures for the brand. Key sections for software vendors include Item 1 (executives and ownership), Item 11 (mandated systems and suppliers), Item 8 (procurement restrictions), and Item 17 (renewal and transfer terms).

For vendors evaluating whether Crepe House fits their ideal customer profile, the combination of a single HQ decision-maker, a small but high-AUV unit base, and a narrow mandated tech stack makes this a straightforward but limited opportunity. Talk to FranCloud for a ranked target list of franchise brands that match your software category and sales capacity.

Questions vendors ask

Crepe House, answered from the filing

CEO Bashar Ali is the only executive listed in the 2026 FDD. With no other named decision-makers, software purchasing authority likely rests with him directly.
The 2026 FDD mandates QuickBooks and QuickBooks Online by Intuit Inc. No other operational or POS systems are disclosed as mandated or recommended.
Crepe House has 4 total units, all company-owned. The number of franchised units is not disclosed in the 2026 FDD.
The FDD does not include an Item 8 procurement extract, so whether Crepe House uses designated suppliers, approved suppliers, or an open model is not disclosed.
Franchise agreements run 10 years with renewal rights for additional 10-year terms. Renewal requires written notice, a new agreement, and possible updated standards, creating periodic review windows.
The 2026 FDD was filed with state franchise regulators. You can view the embedded PDF viewer below to read the full disclosure document directly.
Source

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Crepe House2026 FDDView only
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Operator footprint

No franchisee network yet. Crepe House’s latest FDD reports no franchised locations.

Related Quick service restaurant brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.