Crave

The vendor opportunity at Crave

Crave is a quick-service restaurant concept headquartered in Wyoming with 22 franchised locations. The brand experienced an -8.3% year-over-year unit change, indicating a contracting footprint. For software vendors, the addressable market is limited to these 22 units, all operating under a franchisor that exerts strong HQ-level control over technology mandates. The average unit volume is not disclosed in the most recent FDD, but the 8.0% royalty rate and 10-year initial term provide a stable, if small, revenue base for franchisees.

Who controls software purchasing

Technology purchasing authority sits squarely at headquarters. The 2025 FDD lists Samantha Rincione as Chief Executive Officer and Chief Operations Officer, and Salvatore Rincione as Chief Development Officer. These two individuals represent the primary buying center for any software vendor. Jake Moran, Director of Operations, Logistics and Franchisee Relations, and Nicholas Stone, Corporate Trainer, are additional points of contact who likely influence operational tools and training platforms. No multi-unit operators are mapped in our corpus, reinforcing the centralized procurement dynamic.

Mandated and current tech stack

The FDD explicitly mandates two systems: the Clover point-of-sale system by Fiserv, Inc., and the Crave Loyalty Program. This creates a clear dependency on the Fiserv ecosystem for payment processing and core POS functions. Vendors offering solutions that integrate with Clover or provide adjacent capabilities—such as payroll, inventory, or scheduling—may find a receptive audience, provided they can demonstrate seamless compatibility. No other mandated or recommended technology vendors are named in the disclosure.

Procurement, renewals, and timing

No Item 8 procurement extract is available in our corpus, so the specific supplier restrictions—whether designated, approved, or open—are not disclosed. However, the Item 17 renewal terms offer a tactical window. The successor term is granted automatically, but within the last six months of the 10-year term, the franchisor sends a bill and new documents. These may include a materially different successor Franchise Agreement. Franchisees who do not wish to sign must give notice 60 days before expiration. This forced re-contracting moment, occurring every decade, is a natural trigger for franchisees to reassess their entire technology stack, creating a recurring sales opportunity for vendors who time their outreach accordingly.

How to read the Crave FDD

The 2025 Crave Franchise Disclosure Document is the definitive source for the legal and operational parameters governing this system. It details the executive team, mandated technology, fee structure, and renewal conditions cited above. For vendors, the FDD is a due diligence tool to confirm the franchisor's control points and identify the exact contractual language around supplier mandates. The full document is embedded below for your review. When you are ready to prioritize franchise brands by vendor fit, FranCloud can provide a ranked target list aligned to your product.