From the filings

HQ-led decisions

Cereset

Health services

Software purchasing at Cereset is driven by franchisor mandates, with the Arizona-based health services brand requiring specific systems across its 58-unit network. The 2026 FDD reveals a tightly controlled tech environment built on Mindbody, QuickBooks, and proprietary CERESET® tools. For vendors selling adjacent or replacement software, the addressable market is 57 franchised locations, with renewal cycles tied to 5-year franchise terms.

For software vendors selling into US franchise brands.

Live signals

Total units
58
57 franchised
Unit growth YoY
-1.724%
vs prior filing
AUV
Item 19, 2026
Royalty
of gross sales
Ad fund
2%
national + local
Initial fee
$35K
per unit
Investment range
$103K–$227K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.

2%+of gross sales (FY2026)

Ongoing fees: 2% of gross sales (FY2026)Ad fund 2%. Total 2% of gross sales, from the fees this filing discloses. Drawn against a 15% reference scale.

15% reference

Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

Mindbody
Mandatory
BookingItem 6

or technical support pay for proprietary items (b) amounts we collect (currently $195/month for from you and remit to third parties and (c) an Technology Fee 10 days after invoice MINDBODY software pl

QuickBooks
Mandatory
AccountingItem 11

In addition, you must utilize the MINDBODY online business management and POS services. We do not require you to use any other specific accounting software, although we recommend QuickBooks. You must

Franchisor behaviours

What the franchisor requires

23 requirements the franchisor states in this filing, each in its own words; 7 explicit no's; 4 questions the text does not settle, which is not a no.

Accounting

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

Within 90 days after the end of each calendar year, you must prepare a balance sheet for your Business (as of the end of the calendar year) and an annual statement of profit and loss and source and application of funds.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

Our affiliate, Braintellect, LLC, is currently the designated supplier for all of the items described in Item 5 that are included with the initial startup package.

Is there a franchisee advisory council, association or committee?

Yes

Item 11

We may, but need not, create a franchise advisory council to provide us with suggestions to improve the System, including matters such as marketing, operations and new product or service suggestions.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We may designate ourselves and/or our affiliate as an approved or designated supplier for other items in the future.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

175873

Item 8

During the fiscal year ended December 31, 2025, our affiliate, Braintellect, LLC generated $175,873 in revenues as a result of franchisee purchases or leases of goods or services from approved or designated suppliers.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We may receive rebates, payments or other material benefits from suppliers based on a percentage of franchisee purchases and we have no obligation to pass them on to our franchisees or use them in any particular manner.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

60

Item 8

We estimate that nearly 60% to 80% of the total purchases and leases that will be required to establish your Business and 60% of your ongoing operating expenses will consist of source-restricted goods or services.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you wish to purchase or lease a source-restricted item from a non-approved supplier, you must send us: (a) a written request for approval; (b) product samples for testing purposes; and (c) all additional information we request.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

you hereby authorize the Agencies to transfer such telephone numbers, domain names and listings to us and you authorize us, and appoint us and any officer we 21 designate as your attorney-in-fact to direct the Agencies to transfer the telephone numbers, domain names and listings to us if you fail or refuse to do so

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Franchise agreement

You agree to: (i) adhere to all applicable compliance standards established by PCI- DSS;

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

We have the right, at any time, to have an independent audit made of your books and financial records.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

We can modify the Manual at any time.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 12

Each Franchise Agreement grants you the right to operate a single CERESET® facility at a single location that must be approved by us in advance.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

At this time, we do not allow our franchisees to maintain their own websites or market their businesses on the Internet (except through the webpage we provide and through approved social media channels).

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

You must participate in the council according to the council’s rules and procedures and you agree to abide by the council’s decisions.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

After opening, you must purchase all additional inventory and equipment exclusively from our affiliate.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

We require that you purchase or lease certain source-restricted goods and services for the development and ongoing operation of your Business.

Payments

Must the franchisee participate in a gift card program?

Yes

Item 16

We may require that you participate in a gift card or other client loyalty program (including utilization of a “membership” model) in accordance with our policies and procedures.

People

Must employees wear uniforms specified by the franchisor?

Yes

Item 8

Your employees must wear the uniforms that we specify.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 8

You must license MINDBODY online business management and POS system.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Franchise agreement

You consent to us accessing your computer system and retrieving any information that we deem appropriate in conducting the inspection.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

From time to time, we may require that your Managing Owner, managers and CERESET® tech coaches attend system-wide refresher or additional training courses.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Franchise agreement

Attendance at these conferences is mandatory, although we will not require your owners or employees to attend more than 1 conference during any calendar year.

The filing answers no to 7 questions
  • Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Item 11
  • Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
  • Is a minimum grand opening advertising spend required?Item 11
  • Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Franchise agreement
  • Must the franchisee participate in a customer loyalty or rewards program?Item 16
  • Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?Franchise agreement
  • Does the franchisor require minimum staffing levels or specific roles?

The vendor opportunity at Cereset

Cereset operates 58 total units, 57 of which are franchised, making the addressable market for software vendors 57 locations. The brand is in the health services segment, headquartered in Arizona, and showed a slight contraction of 1.724% year-over-year in unit count. For software vendors, this is a small but mandate-heavy network where the franchisor controls the tech stack tightly. The absence of disclosed AUV or royalty rates in the 2026 FDD means you cannot model franchisee-level software budgets from this document alone, but the mandated systems give clear entry points for adjacent or replacement tools.

Who controls software purchasing

The 2026 FDD does not list HQ executives by name, so the specific buyer—whether a CIO, VP of Operations, or owner-operator—is not publicly identified. However, the franchisor’s decision to mandate four specific systems signals centralized control over technology procurement. Vendors should assume that software decisions are made at the Arizona headquarters, not at the franchisee level. The mandated nature of the tech stack means any pitch must address the franchisor’s standards first.

Mandated and current tech stack

Cereset’s Item 11 disclosures mandate four systems: the CERESET® maintenance ticketing system, the broader CERESET® technology platform, Mindbody by Mindbody, Inc., and QuickBooks by Intuit Inc. This stack covers operational ticketing, client management, and accounting. Mindbody is a well-known platform in wellness and health services, while QuickBooks handles financials. The proprietary CERESET® tools are unique to this brand and likely central to its service delivery model. Any software vendor pitching Cereset must understand how their product integrates with or replaces components of this mandated stack.

Procurement, renewals, and timing

The FDD does not include an Item 8 procurement signal, so the formal procurement model—whether designated supplier, approved supplier, or open—is not disclosed. Franchise agreements run for an initial term of 5 years. Renewal conditions require franchisees to not be in default, give timely notice, sign the then-current franchise agreement, execute a general release, remodel the facility to current standards, and extend the lease term. These renewal events create natural windows when franchisees may evaluate new software, especially if the updated franchise agreement introduces new tech mandates.

How to read the Cereset FDD

The 2026 Cereset Franchise Disclosure Document is embedded below. It contains the full Item 11 tech disclosures, Item 17 renewal terms, and unit count data referenced throughout this page. For software vendors, the key sections are Item 11 (mandated systems) and Item 17 (contract renewal triggers). The absence of Item 8 procurement language means you will need to engage the franchisor directly to understand supplier qualification processes. Use this FDD as your primary source before building a pitch deck for Cereset.

For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize outreach.

Questions vendors ask

Cereset, answered from the filing

The FDD does not name specific executives. Given the mandated tech stack, purchasing authority appears centralized at the franchisor level in Arizona.
Cereset mandates its proprietary CERESET® maintenance ticketing system and CERESET® technology, plus Mindbody by Mindbody, Inc. and QuickBooks by Intuit Inc.
The 2026 FDD reports 58 total units: 57 franchised and 1 company-owned, with a year-over-year unit decline of 1.724%.
The FDD does not include an Item 8 procurement signal, so the designated vs. approved supplier model is not disclosed in the most recent filing.
Franchise agreements run 5-year terms. Renewal requires signing the then-current agreement, remodeling, and lease extension—creating natural evaluation windows for new software.
The 2026 FDD is filed with state franchise regulators. You can view the embedded PDF viewer below to read the full disclosure document.
Source

Read the filing itself

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Cereset2026 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

39 operators run 39 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit39

Top states by locations

CA7
TX7
ID4
UT3
CO2

Ownership

The portfolio behind Cereset

unknown of brain state holding.

Related Health services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.