HQ-led decisions

Cereset

Health services

Software purchasing at Cereset is driven by franchisor mandates, with the Arizona-based health services brand requiring specific systems across its 58-unit network. The 2026 FDD reveals a tightly controlled tech environment built on Mindbody, QuickBooks, and proprietary CERESET® tools. For vendors selling adjacent or replacement software, the addressable market is 57 franchised locations, with renewal cycles tied to 5-year franchise terms.

Live signals

Total units
58
57 franchised
Unit growth YoY
-1.724%
vs prior filing
AUV
Item 19, 2026
Royalty
of gross sales
Ad fund
2%
national + local
Initial fee
$35K
per unit
Investment range
$103K–$227K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
unaudited

Mandated & recommended tech

The systems vendors compete with

3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

Google
Mandatory
Marketing automationItem 11

anagement and POS services. We do not require you to use any other specific accounting software, although we recommend QuickBooks. You must acquire email service from Microsoft or Google. We will regi

MindbodyMindbody, Inc.
Mandatory
BookingItem 11

ng is downloaded onto your computer system and our proprietary software for working with clients is preloaded onto your CERESET® client computer. In addition, you must utilize the MINDBODY online busi

QuickBooks
Mandatory
AccountingItem 11

In addition, you must utilize the MINDBODY online business management and POS services. We do not require you to use any other specific accounting software, although we recommend QuickBooks. You must

The vendor opportunity at Cereset

Cereset operates 58 total units, 57 of which are franchised, making the addressable market for software vendors 57 locations. The brand is in the health services segment, headquartered in Arizona, and showed a slight contraction of 1.724% year-over-year in unit count. For software vendors, this is a small but mandate-heavy network where the franchisor controls the tech stack tightly. The absence of disclosed AUV or royalty rates in the 2026 FDD means you cannot model franchisee-level software budgets from this document alone, but the mandated systems give clear entry points for adjacent or replacement tools.

Who controls software purchasing

The 2026 FDD does not list HQ executives by name, so the specific buyer—whether a CIO, VP of Operations, or owner-operator—is not publicly identified. However, the franchisor’s decision to mandate four specific systems signals centralized control over technology procurement. Vendors should assume that software decisions are made at the Arizona headquarters, not at the franchisee level. The mandated nature of the tech stack means any pitch must address the franchisor’s standards first.

Mandated and current tech stack

Cereset’s Item 11 disclosures mandate four systems: the CERESET® maintenance ticketing system, the broader CERESET® technology platform, Mindbody by Mindbody, Inc., and QuickBooks by Intuit Inc. This stack covers operational ticketing, client management, and accounting. Mindbody is a well-known platform in wellness and health services, while QuickBooks handles financials. The proprietary CERESET® tools are unique to this brand and likely central to its service delivery model. Any software vendor pitching Cereset must understand how their product integrates with or replaces components of this mandated stack.

Procurement, renewals, and timing

The FDD does not include an Item 8 procurement signal, so the formal procurement model—whether designated supplier, approved supplier, or open—is not disclosed. Franchise agreements run for an initial term of 5 years. Renewal conditions require franchisees to not be in default, give timely notice, sign the then-current franchise agreement, execute a general release, remodel the facility to current standards, and extend the lease term. These renewal events create natural windows when franchisees may evaluate new software, especially if the updated franchise agreement introduces new tech mandates.

How to read the Cereset FDD

The 2026 Cereset Franchise Disclosure Document is embedded below. It contains the full Item 11 tech disclosures, Item 17 renewal terms, and unit count data referenced throughout this page. For software vendors, the key sections are Item 11 (mandated systems) and Item 17 (contract renewal triggers). The absence of Item 8 procurement language means you will need to engage the franchisor directly to understand supplier qualification processes. Use this FDD as your primary source before building a pitch deck for Cereset.

For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize outreach.

Questions vendors ask

Cereset, answered from the filing

The FDD does not name specific executives. Given the mandated tech stack, purchasing authority appears centralized at the franchisor level in Arizona.
Cereset mandates its proprietary CERESET® maintenance ticketing system and CERESET® technology, plus Mindbody by Mindbody, Inc. and QuickBooks by Intuit Inc.
The 2026 FDD reports 58 total units: 57 franchised and 1 company-owned, with a year-over-year unit decline of 1.724%.
The FDD does not include an Item 8 procurement signal, so the designated vs. approved supplier model is not disclosed in the most recent filing.
Franchise agreements run 5-year terms. Renewal requires signing the then-current agreement, remodeling, and lease extension—creating natural evaluation windows for new software.
The 2026 FDD is filed with state franchise regulators. You can view the embedded PDF viewer below to read the full disclosure document.
Source

Read the filing itself

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Cereset2026 FDDView only
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Operator footprint

Who runs the locations

1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit1

Top states by locations

WI1

Ownership

The portfolio behind Cereset

parent_company of Brain State Holding Company Inc..

Related Health services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.