From the filings

+7.895% franchised outlets YoYHQ-led decisions

Central Bark

Personal services

Central Bark franchises 41 pet-care units, all franchisee-owned, growing 7.9% year over year at an $825,930 average unit volume. QuickBooks Online is mandated under Item 11, CFO Jason Perras and VP of Operations Athena Olsen sit on the Item 2 roster, and Item 8 runs an approved-supplier list drawn from the Confidential Operations Manual.

For software vendors selling into US franchise brands.

Live signals

Total units
41
41 franchised
Franchised outlet growth
+7.895%
Item 20, last two year-ends
AUV
$826K
Item 19, 2024
Royalty
6% component; full terms unconfirmed
percentage component
Ad fund
2%
percentage component
Initial fee
$55K
per unit
Investment range
$236K–$1.39M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ordinary royalty terms

6% component; full terms unconfirmed

Complete royalty terms are not confirmed for the selected filing.

Recorded percentage components

These are recorded percentage components. Each has its own base and conditions; the chart does not state the total payment or confirm ad-fund completeness.

1recorded components (FY2026)

Recorded percentage components (FY2026)Ad fund 2%. Components use their own filing bases and conditions. Drawn against a 15% reference scale.

15% reference

Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

1 technology requirement is recorded in this filing. A required choice lists alternatives for one obligation. Read each cited clause for its conditions.

QuickBooks OnlineIntuit
Mandatory
AccountingItem 8

Neither we nor our affiliates are currently approved suppliers of any services, supplies, equipment, inventory, or real estate related to the establishment or operation of your Franchised Business. However, we and our affiliates may become designated or approved suppliers in the future. If you purchase any products or services from us or our affiliates, we will derive revenue from those purchases. We own all information related to clients of the Franchised Business, including names, addresses, telephone numbers, email addresses, buying habits, preferences, demographic data, and other related information (“Client Information”). You are required to purchase or lease certain equipment, fixtures, supplies, products, and services necessary for the operation of your CENTRAL BARK facility from suppliers we designate or approve in writing. These include, but are not limited to, point-of-sale systems, web-based client management and scheduling software, accounting software, signage, search engine optimization services, business forms, promotional items, private-label apparel, advertising materials, website design, and online marketing services. A list of required and optional items and approved suppliers is included in our Confidential Operations Manual (the “Operating Manual”), which we may 14 Central Bark 2025 FDD 4931-3271-2019, v. 8 update periodically. We may collect fees from you on behalf of approved suppliers (e.g., as part of the Technology Fee) and remit payment directly to them. We do not unreasonably withhold approval of suppliers who meet our standards for quality, reliability, and compatibility with our systems. However, we may require you to discontinue use of any product or service that, in our judgment, fails to meet our standards. You may request approval to use a new supplier beginning one year after your Franchised Business opens. Requests must be submitted in writing, accompanied by three product samples and a nonrefundable application fee (currently $250). We evaluate such requests quarterly and will notify you of our decision before the next quarter. We may investigate the proposed supplier and require product testing. Approval may be withheld at our or our affiliates’ sole discretion, particularly if an exclusive supplier has already been designated. Continued approval is contingent on our ability to inspect the supplier’s facilities and products. We currently require you to purchase or lease the following technology and equipment: a desktop computer with monitor and POS system; a laptop with required software and external USB drive; a color multifunction printer/scanner/fax; a backup system; high-speed internet service; one electronic cash drawer compatible with the POS system; one barcode scanner; one receipt printer; one touchscreen monitor with magnetic card reader; and an iPad or equivalent tablet for front desk operations. The POS system and client management software must be obtained from our designated vendor. You must also subscribe to QuickBooks Online. You are required to maintain in force, at your sole expense, comprehensive general liability insurance in respect to the Franchised Business providing coverage with a combined single occurrence limit of not less than $2,000,000, and an aggregate limit of not less than $2,000,000; business interruption and extra expense coverage for 12 months (actual loss sustained limit); hired and non-owned automobile coverage with a single occurrence limit of not less than $1,000,000; animal bailee coverage for any 1 animal with a limit of not less than $50,000 covering on-premises and in-transit; and pet groomers professional liability insurance in an amount of not less than $50,000. You must carry property insurance to keep the premises and its contents insured against loss or damage by fire and such other risks covered in the Standard Extended Coverage Endorsement in an amount not less than 100% of the full replacement cost of such assets. All insurance policies shall be issued by one or more insurance carriers acceptable to us. We may reasonably increase the minimum liability protection requirement and require at any time, on reasonable prior notice to you, different or additional kinds of insurance to reflect inflation, changes in standards of liability, higher damage awards in public, product, or motor vehicle liability litigation or other relevant changes in circumstances. All liability coverage insurance policies must name us as an additional insured, using a form of endorsement that We have approved. All insurance policies must contain a waiver of the insurance company's right of subrogation against us and provide that we will receive 30 days' prior written notice of the termination, expiration or cancellation of any such policy.

FacebookMeta
MarketingItem 11

You must spend a minimum of $26,000 on initial launch advertising during the period beginning 90 days before and ending 180 days after the opening of your Franchised Business. You must use approved vendors and service providers for advertising and promotional activities, which may include digital marketing such as Google Ads, display ads, and retargeting; social media advertising such as Facebook and Instagram; traditional media such as TV, radio, newspapers, magazines, billboards, and direct mail; microsite development and search engine optimization; licensing fees for demographic software; grand opening event coordination; and public relations services. 20 Central Bark 2025 FDD 4931-3271-2019, v. 8 Local Expenditures

Google AdsGoogle
MarketingItem 11

You must spend a minimum of $26,000 on initial launch advertising during the period beginning 90 days before and ending 180 days after the opening of your Franchised Business. You must use approved vendors and service providers for advertising and promotional activities, which may include digital marketing such as Google Ads, display ads, and retargeting; social media advertising such as Facebook and Instagram; traditional media such as TV, radio, newspapers, magazines, billboards, and direct mail; microsite development and search engine optimization; licensing fees for demographic software; grand opening event coordination; and public relations services. 20 Central Bark 2025 FDD 4931-3271-2019, v. 8 Local Expenditures

InstagramMeta
MarketingItem 11

You must spend a minimum of $26,000 on initial launch advertising during the period beginning 90 days before and ending 180 days after the opening of your Franchised Business. You must use approved vendors and service providers for advertising and promotional activities, which may include digital marketing such as Google Ads, display ads, and retargeting; social media advertising such as Facebook and Instagram; traditional media such as TV, radio, newspapers, magazines, billboards, and direct mail; microsite development and search engine optimization; licensing fees for demographic software; grand opening event coordination; and public relations services. 20 Central Bark 2025 FDD 4931-3271-2019, v. 8 Local Expenditures

MoeGoMoeGo
SchedulingItem 11

We have established a National Franchise Advisory Board (“NFAB”) to serve in an advisory capacity. The NFAB was created by us and consists of members nominated by franchisees and elected by franchisees and/or appointed by us. The NFAB does not have operational or decision- making authority. We reserve the right to modify or dissolve the NFAB at our sole discretion. Computer Systems. You are required to purchase or lease specific hardware and software for the operation of your Franchised Business. This includes a desktop computer with monitor and point-of-sale system (“POS system”); a laptop with required software and an external USB drive; a color multifunction device (printer, fax, scanner); a color monitor; a backup system; and high-speed internet service. You must also purchase one electronic cash drawer compatible with the approved POS system, one barcode scanner, one receipt printer, one touchscreen flat panel monitor with magnetic card reader, and one iPad or equivalent tablet for the front desk POS system. All hardware must be compatible with the required software. We currently do not have independent access to the data collected on the electronic cash drawer but may require such access in the future. We may also require you to grant our designated vendors access to your computer system on our behalf. We estimate the total cost of the required hardware and software to be approximately $4,000. 22 Central Bark 2025 FDD 4931-3271-2019, v. 8 You must obtain the POS system and web-based client management and scheduling software from our designated vendor, currently Moego, which charges a monthly subscription fee of $495. You must also subscribe to QuickBooks Online (currently $50 per month) and Microsoft Office 365 (currently $99 per year, subject to change based on selected options). These fees are subject to change by the respective third-party vendors.

Franchisor behaviours

What the franchisor requires

27 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 4 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Item 8

You must also subscribe to QuickBooks Online.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Item 6

On or before the 10th day of the month, you must report to us, by electronic means, your true and correct Gross Sales for the immediately preceding month.

How the franchisor buys

Is there a franchisee advisory council, association or committee?

Yes

Item 20

We have created an advisory council, the “National Franchise Advisory Board” or “NFAB,” comprised of franchisee representatives.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Franchise agreement

Franchisor may, with or without cause, revoke its approval of any product or supplier at any time.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

71550

Item 8

During the fiscal year ended December 31, 2024, we received $71,550, or 2.4% of our total revenue of $2,945,092, in payments from suppliers based on franchisee purchases of products or services.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We may negotiate purchase arrangements with suppliers, including pricing terms, for the benefit of franchisees and may receive payments from suppliers based on franchisee purchases.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

75

Item 8

We estimate that approximately 75% of your purchases and leases for both the establishment and ongoing operation of your CENTRAL BARK facility will be subject to our specifications.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 6

Supplier and Product Then-current fee; currently As incurred We may charge you a fee for evaluating a Testing Fee $2507 new supplier or new products that you propose to use.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

You may request approval to use a new supplier beginning one year after your Franchised Business opens.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Item 17

assign telephone and other 33 Central Bark 2025 FDD 4931-3271-2019, v. 8 Provision Section in franchise Summary agreement, multi-unit franchise agreement, or other agreement numbers and all Online Presences to us or our designee;

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

Franchisor shall advise Franchisee from time to time of operating problems of the Franchised Business disclosed by reports submitted to or inspections made by Franchisor.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 11

We will provide you with the use of the Operating Manual and other manuals and training aids we designate, as we may revised them.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

The Location must be approved by us.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

You may not develop, maintain, or authorize any website, domain name, email address, social media account, username, or other online presence (collectively, “Online Presence”) that references you, the Franchised Business, or any of the Marks, except in accordance with our then- current social media policy, which we…

Is a minimum grand opening advertising spend required?

Yes

Item 11

You must spend a minimum of $26,000 on initial launch advertising during the period beginning 90 days before and ending 180 days after the opening of your Franchised Business.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Franchise agreement

Following the Initial Launch Period, Franchisee must spend at least two percent (2%) of its annual Gross Sales each fiscal year on local advertising and promotion (“Local Expenditures”).

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Item 16

You must participate in all gift card, loyalty, coupon, and discount programs as we require.

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

If, at the time you sign the Franchise Agreement, a LAC has been established for your area—or if one is established during the term of your Franchise Agreement—you must sign the required documents to become a member, participate in the LAC, and contribute your share as required by the LAC’s governing documents.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

You are required to purchase or lease certain equipment, fixtures, supplies, products, and services necessary for the operation of your CENTRAL BARK facility from suppliers we designate or approve in writing.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You are required to purchase or lease certain equipment, fixtures, supplies, products, and services necessary for the operation of your CENTRAL BARK facility from suppliers we designate or approve in writing.

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

You authorize us for direct debits from your business bank operating account.

Must the franchisee participate in a gift card program?

Yes

Item 16

You must participate in all gift card, loyalty, coupon, and discount programs as we require.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

You must maintain a staff of trained employees sufficient to operate the facility in compliance with our System Standards.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

You must use only the approved POS system, client management and scheduling software, and computer hardware brands, types, makes, and models that we specify.

Sales and CRM

Must the franchisee use a CRM system designated or approved by the franchisor?

Yes

Item 8

The POS system and client management software must be obtained from our designated vendor.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We also may offer additional or refresher training courses and require you (or your Managing Owner) and other employees to attend these courses, including courses and programs provided by third-parties we designate.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 6

You (or your Managing Owner) must attend the National Convention annually, and one additional manager of the Franchised Business may attend.

The filing answers no to 3 questions
  • Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?Item 11
  • Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
  • Does the franchisor have independent access to the data in the franchisee's POS or computer system?Item 11

The vendor opportunity at Central Bark Item 19 makes a financial performance representation. Central Bark operates under Barkley Ventures, and the combination of real growth and an existing QuickBooks Online mandate makes this a system already comfortable with contractually required software.

Who controls software purchasing Item 2 names CEO Robert Wilson Crawford III, CFO Jason Perras, Chief Development Officer Thomas Monaghan, VP of Operations Athena Olsen, and Director Patrick Sugrue. Mapped operator records show 49 franchisees, none running more than one unit — a single-unit-dominated system where HQ, not large operator groups, is doing the buying.

Tech named in the FDD, and what is actually required QuickBooks Online by Intuit is mandated under Item 11 — franchisees must use it. Facebook, Google Ads, Instagram and MoeGo also appear in the filing, each named without a purchase requirement; the FDD does not require any of them.

Procurement, renewals, and timing Item 8 runs an approved-supplier list: equipment, fixtures, supplies, products and services must be purchased or leased from suppliers the franchisor designates or approves in writing, per a list kept in the Confidential Operations Manual, though franchisees can propose new suppliers for approval. The current term is 10 years, and renewal requires timely notice, a mandatory remodel to then-current standards regardless of cost, a renewal fee, and a new agreement that may carry materially different terms, including different fees.

How to read the Central Bark FDD The FDD was filed with state franchise regulators in 2026. The embedded PDF viewer below lets you jump to Item 2 (officers), Item 8 (suppliers), Item 11 (technology), Item 17 (renewal) and Item 19 (financial performance).

Talk to FranCloud for a ranked target list of growing service-brand systems with a comparable software mandate already in place.

Ordinary royalty terms

Complete royalty terms are not confirmed.

Questions vendors ask

Central Bark, answered from the filing

Item 2 names CEO Robert Wilson Crawford III, CFO Jason Perras, Chief Development Officer Thomas Monaghan, VP of Operations Athena Olsen, and Director Patrick Sugrue. With QuickBooks Online already mandated and all 49 mapped operators running a single unit each, purchasing runs through this HQ team rather than large operator groups.
QuickBooks Online by Intuit is mandated under Item 11 — franchisees must use it. Facebook, Google Ads, Instagram and MoeGo also appear in the filing, named there without a purchase requirement; none of them is required.
Central Bark franchises 41 units, all franchisee-owned, growing 7.9% year over year. Mapped operator records show 49 franchisees, none running more than one unit, led by Wisconsin (9), Florida (7), Illinois (4), New York (4) and Pennsylvania (4).
Central Bark runs an approved-supplier list: equipment, fixtures, supplies, products and services must be purchased or leased from suppliers the franchisor designates or approves in writing, per a list in the Confidential Operations Manual. Franchisees may still propose a supplier for approval.
Renewal, for an additional 10-year term, requires timely notice, maintaining or replacing the location, a mandatory remodel to then-current standards regardless of cost, a renewal fee, and a new agreement that may carry materially different terms. With units growing 7.9% a year, new-store openings are as live a window as renewal here.
The Central Bark FDD was filed with state franchise regulators in 2026. Use the embedded PDF viewer below to read Items 2, 8, 11, 17 and 19 directly.
Source

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

49 operators run 49 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit49

Top states by locations

WI9
FL7
IL4
NY4
PA4

Ownership

The portfolio behind Central Bark

Parent company: Barkley Ventures, Inc..

Related Personal services brands

Primary franchise filings · updated September 2026. Read the original filing for definitions, conditions, and qualifications.