Central Bark vs The Joint Chiropractic

We see two fundamentally different plays here. The Joint Chiropractic delivers sheer scale: 935 total units, 800 of them franchised, and 12.36% unit growth. That’s a large and expanding total addressable market (TAM) with a software need that repeats across hundreds of locations. The franchisor-controlled procurement model means one choke point for approval, which can be both a barrier and an accelerant—win the franchisor, and you could unlock 800 units in one stroke. The tradeoff is timing and risk. Their FDD is overdue, signaling possible organizational distraction or a brand in transition. If you can’t get the corporate mandate, you’re locked out of every unit.

Central Bark is the opposite: a small brand with serious per-unit economics. At $825,930 AUV, each location generates 34% more top-line revenue than a Joint Chiropractic unit. Higher revenue typically means bigger technology budgets and more complex operations—scheduling, marketing, POS—that your software can monetize. The approved-supplier procurement model gives you a real selling motion: you can win unit by unit, building reference accounts without waiting for a corporate gatekeeper. The current FDD tells you the franchise system is stable and investor-ready today. The obvious sacrifice is TAM. With only 41 units, even 100% penetration is a boutique win, and 7.9% growth won’t change that fast.

So the decision hinges on which dimension you can exploit now: budget per unit or total unit count. Central Bark offers higher willingness to pay and an open procurement door you can walk through immediately. The Joint Chiropractic dangles a massive fleet but puts a single, potentially distracted franchisor between you and the revenue. In a resource-constrained sales effort, predictable, high-ACV deals at a stable, current brand beat speculative scale at a delayed one.

Verdict: Central Bark is the stronger software-sales opportunity right now because budget access is real, procurement is open, and the filing is current—TAM means nothing if you can’t close.