DoorDashDoorDash, Inc.
Mandatorytly, the base fee for this service is $120 per month plus a transaction fee of $0.062 to $0.079 per transaction. Should you choose to engage third party services (such as Grubhub, Doordash, etc.) for
HQ-led decisions
California Tortilla Group
Quick service restaurantSoftware purchasing at California Tortilla Group is controlled at the corporate level, with President Keith Goldman and Treasurer Robert A. Phillips named in the 2026 FDD. The brand mandates a specific tech stack—including Clover by Fiserv, Olo, Par POS, Paytronix, and QSROnline—across its 22 total units (15 franchised, 7 company-owned). For vendors, the addressable market is modest but tightly defined, making a targeted pitch to HQ essential.
Live signals
Total units
22
15 franchised
Unit growth YoY
—
vs prior filing
AUV
$972K
Item 19, 2025
Royalty
5%
of gross sales
Ad fund
2%
national + local
Initial fee
$40K
per unit
Investment range
$444K–$937K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
unaudited
Mandated & recommended tech
The systems vendors compete with
6 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
GrubhubGrubhub Inc.
Mandatorym. Currently, the base fee for this service is $120 per month plus a transaction fee of $0.062 to $0.079 per transaction. Should you choose to engage third party services (such as Grubhub, Doordash, e
Olo
Mandatoryr estimate future price increases for Partech, QSRonline, Paytronix, or any other vendor. Should you choose to offer your customers online ordering, you will be required to engage OLO, our approved on
PAR
Mandatoryder a subscription services agreement. Under this agreement, you must pay a monthly fee ranging between $175 and $279 per month. If you choose to use a payment processor other the PAR Payments, there
Paytronix
Mandatoryice and polling, labor scheduling, and inventory management modules. The monthly cost of QSRonline is currently $152 per month. You also will need to sign a license agreement with Paytronix that will
QSROnline
Mandatorys). California Tortilla FDD (2026) Page 31 81577645v3 Subject How Often Held Instructional Material Forecasting and Scheduling, Day 17 Management Guide (forecasting and scheduling QSRonline scheduling
Uber EatsUber Technologies, Inc.
t of recommended brokers who have experience in negotiating leases for California Tortilla franchisees in certain markets. If you choose to use third-party delivery services (e.g. UberEats, DoorDash,
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
The vendor opportunity at California Tortilla Group
California Tortilla Group operates 22 quick-service restaurants—15 franchised and 7 company-owned—with an average unit volume of $971,771. The brand is headquartered in Maryland and appears independently owned, with no parent company on file. For software vendors, the total addressable market is 22 units, all of which follow technology mandates set by the franchisor. The 2026 FDD shows a 5.0% royalty rate and a 10-year initial term, with year-over-year unit growth not disclosed in the available data.
Who controls software purchasing
The 2026 FDD identifies five directors and officers: Keith Goldman (President; Director), Robert A. Phillips (Treasurer; Chairman of the Board), Jeffrey Axelson (Assistant Secretary; Director), Pam Felix (Director), and Joseph Barone (Director). With a fully mandated tech stack, purchasing authority sits at HQ. President Keith Goldman and Treasurer Robert A. Phillips are the most likely decision-makers for software evaluation and procurement. No multi-unit operators are mapped in our corpus, reinforcing that franchisees have little to no autonomy over technology selection.
Mandated and current tech stack
California Tortilla Group mandates five specific systems across its network. The point-of-sale environment is covered by Clover by Fiserv, Inc. and Par POS system—both listed as mandated. Digital ordering runs on Olo by Olo Inc. Loyalty and guest engagement are handled by Paytronix. Back-office and operational management uses QSROnline. These systems are required, meaning any vendor pitching a replacement or adjacent solution must demonstrate clear integration paths or superior value to displace an incumbent at the HQ level.
Procurement, renewals, and timing
The FDD does not include an Item 8 procurement extract, so the formal supplier approval process—whether designated, approved, or open—is not disclosed in the most recent filing. Renewal terms under Item 17 require notice, satisfaction of monetary obligations, compliance with the Franchise Agreement, signing a new Franchise Agreement, and payment of a renewal fee. Critically, the new agreement at renewal may contain terms materially different from the original contract. With a 10-year term, these renewal events represent natural windows for software re-evaluation. Vendors should monitor franchise agreement cycles and any public announcements of system-wide technology updates.
How to read the California Tortilla Group FDD
The full 2026 FDD is embedded below. Item 1 lists the executives and directors named above. Item 11 details the mandated technology systems. Item 17 outlines renewal conditions and the 10-year term. For vendors, the FDD confirms a centralized purchasing model with a locked-in tech stack—making HQ the sole point of entry for any software sale. Use the embedded viewer to verify the exact language on mandates, obligations, and executive authority before outreach. For a ranked target list of franchise systems matched to your software category, FranCloud can help.
Questions vendors ask
California Tortilla Group, answered from the filing
The 2026 FDD lists President Keith Goldman and Treasurer Robert A. Phillips as key officers. Given the mandated tech stack, purchasing decisions are centralized at HQ, not left to individual franchisees.
The FDD mandates Clover by Fiserv for POS, Olo for digital ordering, Par POS system, Paytronix for loyalty, and QSROnline for back-office. All are required across the system.
There are 22 total units: 15 franchised and 7 company-owned. The brand operates in the quick-service restaurant segment with an AUV of $971,771.
The 2026 FDD does not disclose a specific procurement or supplier approval process in the available extracts. Vendors should inquire directly with HQ about designated-supplier requirements.
The initial franchise term is 10 years. Renewal requires signing a new agreement that may contain materially different terms, creating potential re-evaluation windows at each 10-year cycle.
The 2026 FDD is filed with state franchise regulators. You can view the full document in the embedded PDF viewer below for detailed Item 11 tech disclosures and executive contacts.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment California Tortilla Group files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
20 operators run 20 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit20
Top states by locations
| MD | 4 |
|---|---|
| PA | 4 |
| NJ | 3 |
| DC | 2 |
| SC | 2 |
Ownership
The portfolio behind California Tortilla Group
predecessor of Yeeha! LLC.
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.