Olo
Mandatoryr estimate future price increases for Partech, QSRonline, Paytronix, or any other vendor. Should you choose to offer your customers online ordering, you will be required to engage OLO, our approved on
From the filings
HQ-led decisions
California Tortilla Group
Quick service restaurantSoftware purchasing decisions at California Tortilla Group are made at the franchisor level, with executives like President Keith Goldman and Treasurer Robert A. Phillips overseeing operations. The brand mandates Olo, PAR, and QSROnline across its 22-unit system (15 franchised, 7 company-owned). With an average unit volume of $971,771 and a 5% royalty, the addressable market for vendors is concentrated in the Mid-Atlantic, where 53 single-unit operators run locations across Pennsylvania, Maryland, DC, New Jersey, and Virginia.
For software vendors selling into US franchise brands.
Live signals
Total units
22
15 franchised
Unit growth YoY
—
vs prior filing
AUV
$972K
Item 19, 2025
Royalty
5%
of gross sales
Ad fund
2%
national + local
Initial fee
$40K
per unit
Investment range
$444K–$937K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
PAR
Mandatoryder a subscription services agreement. Under this agreement, you must pay a monthly fee ranging between $175 and $279 per month. If you choose to use a payment processor other the PAR Payments, there
QSROnline
Mandatoryem will also be used for administering the gift card and customer loyalty programs. The following is the current information regarding the POS System. You are required to purchase QSRonline to provide
DoorDash
mended brokers who have experience in negotiating leases for California Tortilla franchisees in certain markets. If you choose to use third-party delivery services (e.g. UberEats, DoorDash, etc.) at y
Facebook
2026) Page 36 81577645v3 can be accessed through electronic means, including but not limited to the Internet, World Wide Web, social networking sites (including but not limited to Facebook, X, LinkedI
Grubhub
m. Currently, the base fee for this service is $120 per month plus a transaction fee of $0.062 to $0.079 per transaction. Should you choose to engage third party services (such as Grubhub, Doordash, e
Instagram
can be accessed through electronic means, including but not limited to the Internet, World Wide Web, social networking sites (including but not limited to Facebook, X, LinkedIn, Instagram, YouTube, et
LinkedIn
can be accessed through electronic means, including but not limited to the Internet, World Wide Web, social networking sites (including but not limited to Facebook, X, LinkedIn, Instagram, YouTube, et
Paytronix
ice and polling, labor scheduling, and inventory management modules. The monthly cost of QSRonline is currently $152 per month. You also will need to sign a license agreement with Paytronix that will
Uber Eats
t of recommended brokers who have experience in negotiating leases for California Tortilla franchisees in certain markets. If you choose to use third-party delivery services (e.g. UberEats, DoorDash,
YouTube
cessed through electronic means, including but not limited to the Internet, World Wide Web, social networking sites (including but not limited to Facebook, X, LinkedIn, Instagram, YouTube, etc.), blog
Franchisor behaviours
What the franchisor requires
29 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 3 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to that data from the QSRonline system.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee shall, at its expense, provide to Franchisor, in a format specified by Franchisor, monthly, quarterly, and annual financial and operating reports.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We may be a supplier of any product, and we may be the sole approved supplier of any product.
Is there a franchisee advisory council, association or committee?
YesItem 11
We have created a Franchisee Advisory Council, and the members are elected by franchisees.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We reserve the right to designate ourselves or our affiliates as approved suppliers in the future.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
which, together with revenues received from the sales or leases of products to franchisees in 2025 (which were $0)
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We may collect and retain certain manufacturing allowances, marketing allowances, rebates, credits, monies, payments and benefits (collectively, “Allowances”) offered to us or to our affiliates by manufacturers, suppliers and distributors based upon your purchases of products and other goods and services.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
75Item 8
We estimate that your purchases from approved suppliers or according to our specifications will represent approximately 70% to 85% of your total purchases in the establishment of the Restaurant, and 75% to 90% of your total purchases in the continuing operation of the Restaurant.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
Either you or the proposed new supplier must pay us a charge (which will not exceed the reasonable cost of the inspection and the actual cost of the tests).
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to buy any products or any other items from an unapproved supplier, you first must submit to us a written request asking for our approval to do so.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Franchisee shall cease use of, and if Franchisor requests shall transfer to Franchisor, all telephone numbers, customer “loyalty” lists, and any domain names, websites, e-mail addresses, and any other identifiers, whether or not authorized by California Tortilla Franchise Agreement (2026) Page 46 81577642v2…
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Franchisee must comply with the Payment Card Industry Data Security Standards (“PCI DSS”) as they may be revised and modified by the Payment Card Industry Security Standards Council (see www.pcisecuritystandards.org), or such successor or replacement organization and/or in accordance with other standards as…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
We may conduct, as we deem advisable, periodic inspections of the Restaurant, and may evaluate the products sold and services rendered by your Restaurant.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor may from time to time revise the contents of the Manuals, and Franchisee expressly agrees to make corresponding revisions to its copy of the Manuals and to comply with each new or changed standard immediately upon receipt of such revision.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
Franchisee shall lease, sublease, or acquire a site for the Restaurant, subject to Franchisor’s written consent in accordance with the Site Selection Addendum attached as Exhibit B (the “Site Selection Addendum”).
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Franchisee shall not establish a Website or permit any other party to establish a Website that relates in any manner to its Restaurant or referring to the Proprietary Marks.
Is a minimum grand opening advertising spend required?
YesFranchise agreement
Franchisee must have its Grand Opening Advertising Program in place, with funds committed to the program, prior to and as a pre-condition to opening the Restaurant.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
In addition to the Advertising Contribution, we also require that you spend at least $10,000 each year on local advertising and promotion as the Minimum Local Advertising Expenditure.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If a Market Cooperative for your area was established before you began to operate your Restaurant, then when you open your Restaurant, you must immediately join that Market Cooperative.
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
Franchisee shall purchase all products, ingredients, supplies, materials, and other products used or offered for sale at the Restaurant solely from suppliers that Franchisor has approved in writing.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
The types of products and services that you must purchase from approved suppliers, designated sources, us or an affiliate, or according to our specifications, include (among other things): restaurant design and image items, such as décor, color schemes, signs, fixtures, and furniture; cash register and POS; food and…
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesFranchise agreement
At all times, Franchisee must maintain credit-card relationships with the credit- and debit-card issuers or sponsors, check or credit verification services, financial-center services, and electronic-funds-transfer systems that Franchisor designates as mandatory, and Franchisee must not use any such services or…
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
All payments must be made by electronic funds transfer (“EFT”), and you must establish an appropriate EFT and sign the EFT authorization forms that we specify.
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
Franchisee agrees to maintain a competent, conscientious, trained staff in numbers sufficient to promptly service customers, including at least one (1) manager on duty at all times
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
To promote a uniform System image, Franchisee shall require all of its Restaurant personnel to dress during business hours in the attire specified in the Manuals.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
We currently require that you purchase the POS System specified for use in California Tortilla Restaurants.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to that data from the QSRonline system.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 6
If you request additional training, or if you ask us to provide initial training to more than three of the Highly Trained Personnel, you must pay for all of our travel, meal, and payroll expenses associated with providing the additional training, whether it is delivered and performed at one of our training…
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
In addition, your Highly Trained Personnel may be required, at our discretion, to attend the annual convention for the California Tortilla system, for up to three days per year.
The filing answers no to 2 questions
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Item 11
- Must the franchisee participate in a gift card program?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
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The vendor opportunity at California Tortilla Group
California Tortilla Group is a quick-service restaurant chain headquartered in Maryland, operating 22 total units—15 franchised and 7 company-owned. The system is small but concentrated, with an average unit volume of $971,771 and a 5% royalty rate. For software vendors, the addressable market is 22 locations across five states: Pennsylvania (12), Maryland (9), DC (6), New Jersey (6), and Virginia (6). All 53 mapped operators are single-unit franchisees, meaning no multi-unit complexity, but also no large-scale rollouts. The brand is part of yeeha, though the nature of that ownership is not disclosed in the FDD.
Who controls software purchasing
Purchasing authority sits squarely at the franchisor level. The FDD lists five directors, with Keith Goldman serving as President and Robert A. Phillips as Treasurer and Chairman of the Board. Jeffrey Axelson is Assistant Secretary, while Pam Felix and Joseph Barone are directors. In a system with no multi-unit operators, these executives—particularly Goldman and Phillips—are the likely decision-makers for any technology mandate or recommendation. Vendors should target HQ contacts rather than individual franchisees, as the franchisor dictates the tech stack.
Mandated and current tech stack
The 2026 FDD mandates three core systems: Olo for online ordering, PAR for point-of-sale, and QSROnline for back-office management. These are non-negotiable for franchisees. Additionally, the brand lists Paytronix, DoorDash, Grubhub, Facebook, and Instagram as recommended or used platforms, though not mandated. This stack suggests a focus on digital ordering, delivery integration, and loyalty, with social media presence. Any vendor pitching a replacement or add-on must address integration with these existing mandates.
Procurement, renewals, and timing
Item 8 of the FDD provides no extract on procurement, so the supplier model—whether designated, approved, or open—remains unknown. Vendors should inquire directly with HQ about their process. The initial franchise term is 10 years, and renewal requires notice, satisfaction of monetary obligations, compliance with the franchise agreement, a release, signing a new agreement (which may differ materially from the original), and payment of a renewal fee. With no year-over-year unit growth reported, contract windows are likely tied to these renewal cycles or any future expansion. The absence of growth data means vendors should monitor for new unit announcements or leadership changes that might trigger tech evaluations.
How to read the California Tortilla Group FDD
The 2026 FDD is embedded below for full review. It contains the mandated technology list in Item 11, the executive roster in Item 1, and the renewal terms in Item 17. For software vendors, the key sections are the tech mandates, the procurement signals (or lack thereof), and the unit economics that define the total addressable market. Use the PDF to verify the facts cited here and to identify additional contacts or obligations. For a ranked target list of franchise systems that match your software, talk to FranCloud.
Questions vendors ask
California Tortilla Group, answered from the filing
The buying center includes President Keith Goldman and Treasurer Robert A. Phillips. As a small franchisor with 22 units, decisions are centralized. No multi-unit operators exist, so all 53 single-unit franchisees follow HQ mandates.
The FDD mandates Olo for online ordering, PAR for POS, and QSROnline for back-office. Additional platforms like Paytronix, DoorDash, Grubhub, Facebook, and Instagram are recommended but not mandated.
There are 22 total units: 15 franchised and 7 company-owned. All are single-unit operations concentrated in Pennsylvania (12), Maryland (9), DC (6), New Jersey (6), and Virginia (6).
The most recent FDD does not disclose an Item 8 procurement signal, so the model is unclear. It may be a designated supplier or open market, but vendors should verify directly with HQ.
The initial franchise term is 10 years, with renewal conditions including notice, compliance, and a new agreement. No recent unit growth is reported, so contract windows may align with renewal cycles or new openings.
The 2026 FDD is filed with state franchise regulators. You can view it in the embedded PDF viewer below. It contains all mandated tech, fees, and executive contacts needed for vendor research.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment California Tortilla Group files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
53 operators run 53 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit53
Top states by locations
| PA | 12 |
|---|---|
| MD | 9 |
| DC | 6 |
| NJ | 6 |
| VA | 6 |
Ownership
The portfolio behind California Tortilla Group
unknown of yeeha.
Related Quick service restaurant brands
Primary franchise filings · updated August 2026. Every figure is source-traceable and QA-checked.