Facebook
Mandatorya separate website for the CP Business. Finally, you must comply with our policies and requirements (as we periodically modify them) concerning blogs, common social networks like Facebook, professiona
From the filings
California Pools Franchise
Personal servicesSoftware purchasing control at California Pools Franchise appears decentralized, with no multi-unit operators or named HQ executives in the 2025 FDD. The system mandates Poologics for operations across its 24 franchised units. This small, single-brand network offers a niche but high-AUV target for vendors serving the pool-service vertical.
For software vendors selling into US franchise brands.
Live signals
Total units
24
24 franchised
Unit growth YoY
0%
vs prior filing
AUV
$2.73M
Item 19, 2024
Royalty
4.5%
of gross sales
Ad fund
0.2%
national + local
Initial fee
$45K
per unit
Investment range
$73K–$126K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
4.7%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Poologics
MandatoryIt provides franchisees with an Internet portal for accounting, business operations and customer relationship management functions. All franchisees are required to pay for and use Poologics in the ope
Instagram
ommon social networks like Facebook, professional networks like Linked-In, live-blogging tools like Twitter, virtual worlds, file, audio and video sharing sites like Pinterest and Instagram, and other
Pinterest
rning blogs, common social networks like Facebook, professional networks like Linked-In, live-blogging tools like Twitter, virtual worlds, file, audio and video sharing sites like Pinterest and Instag
Twitter
r policies and requirements (as we periodically modify them) concerning blogs, common social networks like Facebook, professional networks like Linked-In, live-blogging tools like Twitter, virtual wor
Franchisor behaviours
What the franchisor requires
22 requirements the franchisor states in this filing, each in its own words; 5 explicit no's; 7 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 8
You must use our designated supplier of bookkeeping services in the operation of the CP Business for at least 3 years after you begin operations.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to the information contained in your Poologics account and we reserve the right to request records from you and from Poologics at any time.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
However, we reserve the right to designate suppliers, or for us to the sole supplier, of Proprietary Products.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
These arrangements may change from time to time including the removal and addition of certain suppliers.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
163500Item 8
Our affiliate, Pacific Flux, received revenues from the sale of required purchases and leases of products and services to franchisees from us, our affiliates, or third- party suppliers in the amount of $155,000. Our affiliate, Poologics, received revenues from the sale of required purchases of products and services…
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We derive revenue in the form of a rebate, equal to a percentage of the purchases made by our franchisees, from suppliers with whom we have established purchase arrangements.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
20Item 8
approximately 20% to 30% of all purchases and leases you will incur to operate the CP Business.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to purchase any products or services for use in the CP Business from a supplier or distributor that we have not yet approved (for products and services that we require you to purchase only from designated or approved suppliers or distributors), the following conditions must be met:
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
stop all use of all telephone numbers, facsimile numbers, e-mail addresses, home pages, web sites and the like that are associated with the CP Business and cooperate with Franchisor in causing all applicable telephone companies and other service providers to reassign such numbers and addresses to Franchisor or its…
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Franchisee shall ensure that the CP Business adheres to the System standards applicable to electronic payments including PCI (Payment Card Industry) standards.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
In order to monitor the System, Franchisor shall have the right to interview Franchisee’s employees and personnel, conduct quality assurance audits, employ mystery shoppers and conduct customer surveys.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor reserves the right to establish terms of use for access to the Operations Manual and any other restricted portion of Franchisor’s intranet portal.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
Franchisee shall not open, relocate, or otherwise conduct the CP Business from any commercial premises unless and until Franchisor has granted such prior written approval, which approval shall not be unreasonably withheld, conditioned, or delayed.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
Unless we otherwise agree, you may not operate a separate website for the CP Business.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
In addition to the marketing fund expenditure, during the operation of the CP Business, you must spend on local advertising the greater of: (i) $36,000, or (ii) 1.2% of Gross Revenues each year.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
Franchisee shall participate in all loyalty and similar programs required by Franchisor.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase all Proprietary Products only from our designated suppliers and in no event may you alter or attempt to substitute any other product for any Proprietary Product.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase all Proprietary Products only from our designated suppliers and in no event may you alter or attempt to substitute any other product for any Proprietary Product.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
The Royalty Fee is due monthly by Electronic Funds Transfer.
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesFranchise agreement
Franchisee agrees and acknowledges that Franchisor will have independent access to the information in the Poologics System and may access it at any time.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 8
All franchisees are required to utilize the Internet portal that is provided by our affiliate, Poologics.
Training
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
If we host an annual conference, attendance is mandatory.
The filing answers no to 5 questions
- Is there a franchisee advisory council, association or committee?Item 20
- Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?Item 8
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
- With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
- 63.5% of personal services brands mandate no POS system, but I can't identify the 108 that do without digging through hundreds of FDDs.Manually reviewing one FDD takes 3+ hours. At 108 targets, that's 324 hours. FranCloud's tech_landscape reveals POS mandates instantly, turning a $16,200 research slog into a single query.
- 91.6% of brands don't mandate a CRM, but the 25 that do are hidden in static reports, delaying my outreach to high-intent prospects.Landing one CRM-displacing deal in this segment can yield $30k+ ARR. FranCloud's find_lookalikes pinpoints those 25 brands and their peers, accelerating pipeline by months.
The vendor opportunity at California Pools Franchise
California Pools Franchise operates 24 franchised units, all owned by individual franchisees. The system reports no company-owned locations. With an average unit volume of $2,733,724, these are high-revenue pool-service businesses concentrated primarily in California. For a software vendor, the addressable market is small but premium: 24 locations generating significant transaction volume and service complexity. The absence of multi-unit operators—the FDD maps 3 operators, none with more than one unit—means every sale is a single-unit decision. That fragmentation can lengthen sales cycles but also reduces the risk of a single "no" blocking the entire system.
Who controls software purchasing
The 2025 FDD does not list any executives at the franchisor level. No CIO, VP of Technology, or operations lead is named in Item 1. This lack of a visible HQ buying center, combined with a franchisee-only unit base, suggests that software purchasing authority sits with individual owners. Vendors should prepare for a direct-to-franchisee sales motion. Without a centralized decision-maker, the path to adoption runs through demonstrating clear ROI to each owner-operator. The franchisor may still exert influence through the mandated tech stack, but the FDD provides no evidence of a formal technology committee or procurement function.
Mandated and current tech stack
The only technology mandate disclosed in the 2025 FDD is Poologics, a platform purpose-built for pool construction and service management. This system likely handles scheduling, project management, and customer communication for franchisees. No other operational, financial, or marketing systems are named as required or recommended. For vendors selling complementary software—such as field-service optimization, chemical-inventory management, or local marketing automation—the opportunity lies in integrating with or augmenting Poologics. The lack of a mandated POS or back-office system may also leave gaps that a vendor can fill, provided the franchise agreement does not restrict third-party tools.
Procurement, renewals, and timing
The FDD does not include an Item 8 extract, so the formal procurement model is unknown. Franchisees may face designated-supplier requirements, approved-vendor lists, or complete purchasing freedom. Vendors should clarify this directly with the franchisor or a franchisee before investing in a sales campaign. On timing, the initial franchise term is 10 years, with two additional 5-year renewal options available if conditions are met. This structure creates natural evaluation windows at renewal points. With no year-over-year unit growth data reported, new-unit openings are not a reliable pipeline driver. Instead, vendors should align outreach with the renewal calendar, targeting franchisees approaching the end of their initial or renewal term.
How to read the California Pools Franchise FDD
The 2025 Franchise Disclosure Document is the authoritative source for unit counts, fees, litigation history, and system-wide technology mandates. Review Item 1 for executive contacts, Item 11 for franchisor assistance and required systems, Item 8 for purchasing restrictions, and Item 17 for renewal and termination terms. The embedded viewer below contains the full filing. Use it to verify the Poologics mandate, confirm the absence of a parent company, and check for any updates to the operator footprint. For a ranked target list of franchise systems that match your ideal customer profile, FranCloud can help.
Questions vendors ask
California Pools Franchise, answered from the filing
The 2025 FDD does not list any HQ executives or a centralized IT buyer. With no multi-unit operators on file, purchasing authority likely rests with individual franchisees, making this a unit-level sales motion.
The FDD mandates Poologics, a pool-service management platform. No other operational, POS, or back-office systems are named as required or recommended in the disclosure.
There are 24 franchised units, all franchisee-owned. The FDD does not report any company-owned locations. The footprint is concentrated in California, with 2 of the 3 mapped operators based there.
The 2025 FDD does not include an Item 8 procurement extract. Without that signal, the model is unknown—franchisees may have open purchasing discretion unless the franchise agreement specifies otherwise.
Initial terms are 10 years, with two additional 5-year renewal options if conditions are met. With no unit growth data, renewal-driven evaluation cycles are the most predictable trigger for tech stack reviews.
The 2025 FDD is filed with state franchise regulators. You can review the full document in the embedded PDF viewer below to verify mandates, fees, and executive contacts directly from the source.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment California Pools Franchise files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
3 operators run 3 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit3
Top states by locations
| CA | 2 |
|---|
Related Personal services brands
Primary franchise filings · updated July 2026. Every figure is source-traceable and QA-checked.