HQ-led decisions

BYou Laser Clinic

Personal services

Software purchasing at BYou Laser Clinic appears to flow through President Oleg Cheskis, the sole HQ executive listed in the 2025 Franchise Disclosure Document. The brand operates a tiny, concentrated footprint of 6 total units (4 franchised, 2 company-owned), making this a highly targeted account rather than a volume play. No mandated or recommended technology systems are disclosed in the FDD, leaving the tech stack open but unvalidated.

Live signals

Total units
6
4 franchised
Unit growth YoY
0%
vs prior filing
AUV
$868K
Item 19, 2023
Royalty
7%
of gross sales
Ad fund
3%
national + local
Initial fee
$45K
per unit
Investment range
$490K–$917K
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
unaudited

Mandated & recommended tech

The systems vendors compete with

Recommended systems named in Item 11 of the filing, no system-wide mandate locks the door.

MindbodyMindbody, Inc.
BookingItem 8

r franchisees. CRM Systems You will purchase the customer relationship management systems (the “CRM Systems”) we designate. Our current designated suppliers of the CRM Systems are Mindbody Inc., Rapid

Zoho
CrmItem 8

purchase the customer relationship management systems (the “CRM Systems”) we designate. Our current designated suppliers of the CRM Systems are Mindbody Inc., RapidStart CRM, and Zoho Corporation Pvt.

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
  2. 68.6% of brands mandate no accounting system, meaning 93 brands are ripe for displacement, but I lack the unit-count and financial context to prioritize them.Focusing on the wrong 10 brands costs a rep 2+ deals per quarter. FranCloud's fit_scoring layers AUV and unit growth onto tech gaps, so reps chase only the 93 with real revenue potential.
  3. Even when I know which brands to target, I can't get reliable decision-maker contacts for the 277 brands with disclosed unit counts.SDRs spend 5+ hours/week hunting contacts. FranCloud's contact_enrichment delivers verified contacts in-line, saving 260 hours/year per rep and adding 15% more meetings.

The vendor opportunity at BYou Laser Clinic

BYou Laser Clinic presents a micro-cap opportunity for software vendors. The system consists of just 6 total units—4 franchised and 2 company-owned—according to the 2025 Franchise Disclosure Document. Average unit volume sits at $868,206.76, with a 7.0% royalty rate flowing back to the franchisor. No year-over-year unit growth figure is available, and no multi-unit operators are mapped in our corpus, suggesting a flat or nascent expansion trajectory.

For a SaaS vendor, the addressable market here is not about scale. It is about winning a single, concentrated account where the franchisor likely controls or heavily influences technology decisions across both company and franchised locations. The total technology spend is small, but the sales cycle may be short and direct.

Who controls software purchasing

The 2025 FDD lists exactly one executive in Item 1: Oleg Cheskis, President. There is no CIO, CTO, VP of Operations, or procurement officer on file. In a system this small, the President is almost certainly the sole buyer for any software that touches the franchisor’s operations or is recommended to franchisees. Vendors should prepare to engage Cheskis directly, with a concise value proposition tied to the unit economics of a ~$868K AUV location.

No parent company is disclosed, and the brand appears independently owned. This further centralizes decision-making. There is no operator footprint data available, meaning no influential multi-unit franchisees have been identified who might drive technology adoption from the franchisee side.

Mandated and current tech stack

The 2025 FDD contains no extract from Item 11 regarding mandated or recommended technology. No POS system, booking platform, CRM, payroll provider, or laser-device management software is named. This absence suggests one of two scenarios: either the franchisor imposes no technology standards at all, or any existing mandates are communicated outside the FDD. For a vendor, this is a blank slate—but also a signal that the franchisor may not yet view technology as a strategic lever.

Without a disclosed tech stack, a vendor’s first conversation should focus on discovery: what are franchisees using today? Is there pain around scheduling, client records, or payment processing in a high-AUV personal-services environment? The $868K AUV implies meaningful transaction volume and client throughput, which typically demands solid operational software.

Procurement, renewals, and timing

Procurement signals are thin. The FDD lacks an Item 8 extract, so we cannot determine whether BYou Laser Clinic uses a designated supplier model, an approved supplier list, or an open purchasing environment. This opacity means a vendor must clarify the franchisor’s role in vendor selection during initial outreach.

Renewal and term data are similarly absent. The initial term length is not disclosed in the facts on file, and no Item 17 renewal extract is available. Without term length or renewal cadence, it is impossible to estimate when franchise agreements come up for renewal—a common trigger for technology re-evaluation. Vendors should treat this as an always-on prospecting target rather than timing an outreach to a known contract window.

How to read the BYou Laser Clinic FDD

The 2025 Franchise Disclosure Document is the foundational source for every data point on this page. It was filed with state franchise regulators and is available in full through the embedded viewer below. For software vendors, the key sections to scrutinize are Item 1 (who the executives are), Item 8 (procurement restrictions), and Item 11 (mandated systems). In this FDD, those sections are notably sparse, which itself is a finding: BYou Laser Clinic operates with minimal formal infrastructure around technology purchasing.

For a ranked target list of franchise systems that match your software category, FranCloud can help you prioritize based on unit count, tech mandates, and decision-maker accessibility.

Questions vendors ask

BYou Laser Clinic, answered from the filing

The 2025 FDD lists Oleg Cheskis as President. With only 6 units and no other named executives, he is the likely sole decision-maker for any enterprise-level software purchase.
The 2025 FDD does not disclose any mandated or recommended POS, operational, or IT systems. Franchisees appear to have autonomy in technology selection.
As of the 2025 FDD, there are 6 total units: 4 franchised and 2 company-owned. This is a very small personal-services chain with no disclosed multi-unit operators.
The FDD does not include an Item 8 procurement extract, so the model is unknown. It is not clear whether suppliers must be designated, approved, or if purchasing is entirely open.
The initial term length and Item 17 renewal signals are not disclosed in the 2025 FDD. Without term or renewal data, contract windows cannot be estimated.
The FDD was filed with state franchise regulators in 2025. You can read the full document using the embedded PDF viewer below on this page.
Source

Read the filing itself

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BYou Laser Clinic2025 FDDView only
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Operator footprint

Who runs the locations

3 operators run 3 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit3

Top states by locations

NY2
TN1

Related Personal services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.