+11.538% units YoYHQ-led decisions

Bubbakoo's Burritos

Quick service restaurant

Software purchasing at Bubbakoo's Burritos is controlled at the franchisor level, with mandates in place for key operational systems. The brand currently operates 145 total units, 135 of which are franchised, and mandates Revel for its POS and QuickBooks by Intuit for accounting. This creates a clear addressable market for vendors offering complementary or replacement technologies across a growing system that saw 11.5% unit growth last year.

Live signals

Total units
145
135 franchised
Unit growth YoY
+11.538%
vs prior filing
AUV
$939K
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$35K
per unit
Investment range
$356K–$757K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
unaudited

Mandated & recommended tech

The systems vendors compete with

3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

Pinterest
Mandatory
Marketing automationItem 11

herwise advertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook, MySpace, LinkedIn, Instagram, Pinterest, Twitter,

QuickBooks
Mandatory
AccountingItem 11

ve Windows XP, Vista or newer Windows operating system software installed, along with a Microsoft Office software suite containing Word and Excel, and must have the ability to run QuickBooks or simila

RevelRevel Systems, Inc.
Mandatory
POSItem 11

l hardware/devices, equipment necessary to maintain a physical, electronic or other security system for the Franchised Business that we designate, and a point-of- sale system from Revel (collectively,

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderRegional 100 499

HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.

VP SalesHead of SalesCROSales Director
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
  3. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.

The vendor opportunity at Bubbakoo's Burritos

Bubbakoo's Burritos is a quick-service restaurant chain headquartered in New Jersey with 145 total units, 135 of which are franchised. The brand reported an average unit volume (AUV) of $938,646 in its 2026 FDD and achieved 11.5% year-over-year unit growth. For software vendors, the opportunity is defined by a franchisor that exerts clear control over technology selection, mandating specific systems rather than leaving decisions to individual franchisees. With 135 franchised locations operating under these mandates, a vendor that can integrate with or replace the mandated stack gains access to a concentrated, growing base of locations.

Who controls software purchasing

Technology purchasing authority sits at the franchisor level. The 2026 FDD lists Christopher Ives as Chief Executive Officer and Austin LeFevre as Chief Financial Officer. No separate Chief Information Officer or VP of Technology is named, which suggests that the CEO and CFO are directly involved in software evaluation and procurement decisions. Joseph St. Geme serves as President and Secretary, and John Clifton as Treasurer, rounding out the executive team. When pitching Bubbakoo's Burritos, vendors should target the CEO and CFO as the likely economic buyers for any system that impacts operations, financial reporting, or franchisee compliance.

Mandated and current tech stack

Item 11 of the 2026 FDD mandates two systems: Revel for point-of-sale and QuickBooks by Intuit Inc. for accounting. No other operational, HR, inventory, or marketing technology systems are listed as mandated or recommended. This narrow mandated stack creates a greenfield for vendors in areas like labor scheduling, online ordering, loyalty, and business intelligence. A vendor offering a solution that integrates tightly with Revel and QuickBooks can position itself as a natural extension of the existing tech environment without requiring the franchisor to displace an incumbent.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, so the formal procurement model—whether designated supplier, approved supplier, or open—is not publicly disclosed. However, the existence of mandated systems in Item 11 signals a franchisor willing to centralize technology decisions. Renewal timing offers a predictable window for technology shifts. The initial franchise term is 10 years, and franchisees have the right to two additional 5-year renewal terms. To renew, a franchisee must execute the then-current form of franchise agreement, which may contain materially different terms, including updated technology requirements. This means every 5- to 10-year cycle presents a natural inflection point where the franchisor can introduce new mandated systems across a cohort of renewing locations.

How to read the Bubbakoo's Burritos FDD

The full 2026 Franchise Disclosure Document is embedded below. Vendors should focus on Item 11 to confirm the current mandated technology vendors and identify any obligations around hardware, software upgrades, or data reporting. Item 19 contains the financial performance representations that underpin the $938,646 AUV figure. Item 1 lists the executives who control purchasing. Item 17 outlines the renewal conditions that create periodic technology refresh opportunities. Reviewing these sections will give you the factual foundation needed to build a relevant pitch for this 145-unit, HQ-controlled brand.

For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize outreach based on unit counts, tech mandates, and decision-maker concentration.

Questions vendors ask

Bubbakoo's Burritos, answered from the filing

The FDD lists Christopher Ives as CEO and Austin LeFevre as CFO. For technology decisions, the CEO and CFO are the likely buying center, given the mandated tech stack and absence of a named CIO.
The 2026 FDD mandates Revel for the point-of-sale system and QuickBooks by Intuit Inc. for accounting. No other operational technology systems are listed as mandated or recommended.
The system has 145 total units, comprising 135 franchised and 10 company-owned locations. This places it in the mid-market quick-service restaurant segment, with 11.5% year-over-year unit growth.
The most recent FDD does not include an Item 8 extract detailing procurement restrictions. The procurement model for software and other supplies is not publicly disclosed in the filing.
Franchisees have a 10-year initial term and can renew for two successive 5-year terms. Renewal requires executing the then-current franchise agreement, which may mandate updated technology, creating periodic windows tied to these cycles.
The 2026 FDD is filed with state franchise regulators. You can review the full document in the embedded PDF viewer below to analyze Item 11 technology mandates and Item 19 financial performance representations directly.
Source

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Bubbakoo's Burritos2026 FDDView only
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Operator footprint

Who runs the locations

176 operators run 176 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit176

Top states by locations

NJ44
FL23
MD15
PA14
OH14

Ownership

The portfolio behind Bubbakoo's Burritos

parent_company of Rocket Group Holdings, LLC.

Related Quick service restaurant brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.