Bubbakoo's Burritos vs Papa Murphy's
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Papa Murphy's
wins 2 of 12 vendor rows
Bubbakoo's Burritos is adding units faster (11.538% vs -3.596% YoY), the stronger timing signal. Papa Murphy's carries the lighter royalty load (5.0% vs 6.0%), leaving operators more room for software spend. Verdict: too close to call on the filings alone — pick based on your category fit.
quick_service_restaurant
Bubbakoo's Burritos
quick_service_restaurant
Papa Murphy's
Total units
145
1,014
Franchised units
135
965
Unit growth YoY
11.538%
-3.596%
Average unit revenue (AUV)
$939K
—
Royalty
6%
5%
Ad fund
2%
2%
Initial franchise fee
$35K
$25K
Investment range (low)
$356K
$450K
Investment range (high)
$757K
$693K
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2026
2026
Filing freshness
CURRENT
CURRENT
Common questions
Bubbakoo's Burritos vs Papa Murphy's, answered
Bubbakoo's Burritos has 145 total units and Papa Murphy's has 1,014, so Papa Murphy's is the larger system.
Bubbakoo's Burritos grew units +11.538% year over year vs -3.596% for Papa Murphy's, so Bubbakoo's Burritos is growing faster.
Bubbakoo's Burritos charges a 6% royalty and Papa Murphy's charges 5%, so Papa Murphy's has the lower royalty.
Bubbakoo's Burritos's initial franchise fee is $35K and Papa Murphy's's is $25K, so Papa Murphy's has the lower fee.
Bubbakoo's Burritos's initial investment runs $356K–$757K and Papa Murphy's's runs $450K–$693K, so Papa Murphy's requires the larger investment.
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