From the filings

Mandated tech stackHQ-led decisions

BrewDog

Full service restaurant

BrewDog’s 2024 FDD shows a small US footprint of 8 company-owned BrewPubs, with no franchised units yet. Software purchasing is controlled at the corporate level, with the franchisor designating NCR as the sole approved POS supplier and requiring franchisees to use its food safety software. For software vendors, the addressable market is currently limited to the franchisor’s own operations and any future franchisees.

For software vendors selling into US franchise brands.

Live signals

Total units
8
0 franchised
Franchised outlet growth
—
Item 20, last two year-ends
AUV
—
Item 19
Royalty
5% component; full terms unconfirmed
percentage component
Ad fund
1%
percentage component
Initial fee
$50K
per unit
Investment range
$3.36M–$5.73M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ordinary royalty terms

5% component; full terms unconfirmed

Complete royalty terms are not confirmed for the selected filing.

Recorded percentage components

These are recorded percentage components. Each has its own base and conditions; the chart does not state the total payment or confirm ad-fund completeness.

1recorded components (FY2024)

Recorded percentage components (FY2024)Ad fund 1%. Components use their own filing bases and conditions. Drawn against a 15% reference scale.

15% reference

Ad fund 1%

Franchisor behaviours

What the franchisor requires

28 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 4 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Franchise agreement

You agree to establish and maintain at your own expense a bookkeeping, accounting and recordkeeping system conforming to the requirements and formats that we periodically specify.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We have independent, unlimited access to the information the Computer System generates (and to the content of any 32 BREWDOG FDD (2024) BrewDog BrewPub email accounts we provide you), although not to employee- or employment- related information for your BrewPub’s employees.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

You also agree to give us in the manner and format that we periodically specify: (a) weekly reports of the BrewPub’s Total Monthly Receipts, discounts, and transaction counts; (b) within five (5) days after the end of each month, the BrewPub’s operating statements and financial statements (including a balance sheet…

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

The following are items or services that you currently must purchase from us or an affiliate.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

0

Item 8

During our 2023 fiscal year, our total revenues from selling products and providing services to franchisee was $0.00, which represents 0% of our total accrued revenue for the 2023 fiscal year, which was $0.00.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We and our affiliates have negotiated volume discounts with certain food vendors and will receive rebates from such unaffiliated supplier based on your purchases of food and non-alcoholic beverage inventory for your BrewPub.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

Either you or the proposed supplier or distributor must pay us a fee (not to exceed the reasonable cost of the inspection and the actual cost of the test) to make the evaluation.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Franchise agreement

If you want to use any Operating Assets, BrewDog Products or other products or services for or at the BrewPub that we have not yet evaluated, or purchase or lease any Operating Assets or other products or services from a supplier or distributor that we have not yet approved (for Operating Assets or other products and…

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Item 17

assigning telephone and telecopy numbers and directory listings; and assigning or cancelling any website or other online presence or electronic media associating you with us or the Marks

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Item 11

You must upgrade the Computer System, and/or obtain service and support, as we require or when necessary because of technological developments, including complying with PCI Data Security Standards.

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Franchise agreement

You also agree to present to your customers the evaluation forms and similar materials that we periodically specify and to participate and/or request that your customers participate in any surveys performed by or for us.

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Item 11

Periodically inspect and monitor the BrewPub’s operation.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 11

We may modify the Operations Manual periodically to reflect changes in System Standards, but those modifications will not alter your fundamental rights or status under the Franchise Agreement.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

The BrewPub must be located at a location that we have accepted (the “Site”).

Marketing

Is a minimum grand opening advertising spend required?

Yes

Item 7

You must spend a minimum of $10,000 for a grand opening advertising program for your BrewPub.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

you must spend a minimum of one and one-half percent (1.5%) of your BrewPub’s annual Total Monthly Receipts on approved Marketing Materials and programs for the BrewPub.

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Item 8

You must participate in, and comply with the requirements of, our gift card and other customer loyalty programs, including but not limited to, the Equity for Punks (“EFP”) program, subject to applicable law.

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

If we create a regional Cooperative, all franchisees within such geographic area will be required to participate.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

you must acquire the BrewPub’s food, beverages, furniture, fixtures, brewing equipment and supplies, and other equipment, point- of-sale system, signage and other supplies, advertising, and gift card/loyalty program services only from the suppliers we designate or approve.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You must buy or lease all Operating Assets and other products and services for the BrewPub only according to our System Standards and, if we require, only from suppliers we designate or approve (which may include or be limited to us, our affiliates, and/or other restricted sources) at the prices the suppliers choose…

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 8

You must use our designated third-party card vendor, transaction processor and clearing house vendor for the gift cards and loyalty program services at the BrewPub.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

Automatic Debit. You must sign and deliver to us the documents we periodically require to authorize us to debit your bank account automatically for the Royalty Fee and Marketing Fund (defined in Section 7.B) contribution (if established and applicable), and other amounts due under this Agreement or any related…

Must the franchisee participate in a gift card program?

Yes

Item 16

At your own expense, you must sell or otherwise issue gift cards, certificates, or other pre-paid systems, and participate in any customer loyalty programs (including without limitation the EFP program), membership/subscription programs, or customer incentive programs, designated by us, in the manner specified by us.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

Item 15 OBLIGATION TO PARTICIPATE IN THE ACTUAL OPERATION OF THE FRANCHISE BUSINESS FRANCHISE AGREEMENT System Standards may require adequate staffing levels for the BrewPub to operate in compliance with System Standards and address appearance of BrewPub personnel and courteous service to customers.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

The point-of-sale system must be purchased from NCR.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We have independent, unlimited access to the information the Computer System generates

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Franchise agreement

We may charge reasonable fees for these refresher training courses and programs.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 11

Besides attending and/or participating in various training courses and programs, at least 1 of your representatives (an owner or another designated representative we approve) must at our request attend an annual meeting of all BrewDog BrewPub franchisees at a location we designate.

The filing answers no to 2 questions
  • Is there a franchisee advisory council, association or committee?Item 11
  • Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Item 11

The vendor opportunity at BrewDog

BrewDog operates 8 BrewPubs in the US, all company-owned as of the 2024 FDD. No franchised units are open yet, so the immediate software market is the franchisor’s own operations. Item 19 includes a financial performance representation, but no average unit volume figure is stated here.

Who controls software purchasing

Item 2 names James Watt (President, Co-Founder), Neil Simpson (Financial Director, CFO and Treasurer), John Graham (Chief Executive Officer), Keith Bennet (Vice President of US Real Estate and Development), and Laura Godsman (Franchise Director). Corporate leadership sets technology standards and approves suppliers. Franchisees must follow those standards.

Tech named in the FDD, and what is actually required

Item 8 designates NCR by NCR Voyix as the sole approved point-of-sale system. Franchisees must use the franchisor’s food safety software, for which the franchisor holds a license and charges an annual fee. The FDD also requires use of designated third-party vendors for gift card and loyalty program services. Item 11 requires franchisees to obtain and use the computer hardware, software, POS system, and related equipment the franchisor periodically specifies, and to upgrade as required, including PCI compliance. Franchisees may not substitute other software for what the franchisor requires.

Procurement, renewals, and timing

Item 8 requires franchisees to buy branded merchandise and glassware from BrewDog Brewing Company, LLC, an affiliate. Beer must come from approved third-party distributors. Draft systems must come from Micro Matic. Other items—food, beverages, furniture, fixtures, brewing equipment, signage, advertising, and gift card/loyalty services—must come from suppliers the franchisor designates or approves. Franchisees may propose suppliers for approval. Initial terms are 10 years, and renewal is available for another 10 years if the franchisee is in good standing, upgrades the BrewPub, signs the then-current agreement, and pays a successor fee.

How to read the BrewDog FDD

The embedded PDF below is BrewDog’s 2024 Franchise Disclosure Document. Item 2 lists officers, Item 8 covers supplier restrictions, Item 11 covers technology and training, Item 17 covers renewal and termination, Item 19 covers financial performance, and Item 20 covers outlets. For a ranked target list of franchise systems, talk to FranCloud.

Ordinary royalty terms

Complete royalty terms are not confirmed.

Questions vendors ask

BrewDog, answered from the filing

The FDD names James Watt (President, Co-Founder), Neil Simpson (CFO/Treasurer), John Graham (CEO), Keith Bennet (VP US Real Estate), and Laura Godsman (Franchise Director). Corporate leadership controls technology standards and supplier approvals.
NCR by NCR Voyix is the sole approved POS system under Item 8. Franchisees must also use the franchisor’s designated food safety software and its gift card/loyalty program vendors. The FDD names these as required.
8 total units, all company-owned. No franchised units are open yet, so the software market is the franchisor’s own operations plus future franchisees.
Item 8 uses an approved-supplier list. Franchisees must buy branded merchandise and glassware from an affiliate, beer from approved distributors, draft systems from Micro Matic, and POS from NCR. Other items require franchisor approval.
Initial franchise terms run 10 years, with renewal for another 10 if the franchisee is in good standing and upgrades the BrewPub. New franchise agreements or renewals are the most likely times for technology changes.
The embedded PDF viewer below contains BrewDog’s 2024 Franchise Disclosure Document. It is the brand’s official FDD for that year.
Source

Read the filing itself

Read the original document for the filing figures and their terms, page by page. Buy the original PDF to download, search, and annotate it.

BrewDog2024 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit1

Top states by locations

CO1

Ownership

The portfolio behind BrewDog

Parent company: BrewDog PLC.

Related Full service restaurant brands

Primary franchise filings · updated September 2026. Read the original filing for definitions, conditions, and qualifications.