BrewDog vs Papa Murphy's
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Papa Murphy's
wins 3 of 12 vendor rows
Papa Murphy’s presents the stronger software-sales opportunity right now, and the decisive dimension is total addressable market. With 1,014 units—965 of them franchised—you’re looking at a genuine volume play. Even a modest attach rate on a base that size dwarfs anything BrewDog’s eight corporate-owned locations could deliver. The FDD is current, so you can map decision-makers and compliance requirements immediately. The -3.6% unit decline is a drag, but it’s a slow leak, not a cliff; you can still
quick_service_restaurant
BrewDog
quick_service_restaurant
Papa Murphy's
Total units
8
1,014
Franchised units
0
965
Unit growth YoY
—
-3.596%
Average unit revenue (AUV)
—
—
Royalty
5%
5%
Ad fund
1%
2%
Initial franchise fee
$50K
$25K
Investment range (low)
$3.39M
$450K
Investment range (high)
$5.75M
$693K
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2024
2026
Filing freshness
OVERDUE
CURRENT
Common questions
BrewDog vs Papa Murphy's, answered
BrewDog has 8 total units and Papa Murphy's has 1,014, so Papa Murphy's is the larger system.
Both charge a 5% royalty.
BrewDog's initial franchise fee is $50K and Papa Murphy's's is $25K, so Papa Murphy's has the lower fee.
BrewDog's initial investment runs $3.39M–$5.75M and Papa Murphy's's runs $450K–$693K, so BrewDog requires the larger investment.
See this comparison scored to your product.
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