Mindbody
Mandatoryom us, but may be changed or modified from time to time as we deem necessary. Required Purchases of Goods or Services, including Computer and Point of Sale System You must use the MINDBODY point-of-sa
From the filings
+88.889% units YoYHQ-led decisions
BodyROK
FitnessSoftware purchasing at BodyROK is controlled at the headquarters level by co-CEOs Jake Irion and Philip Palumbo, with franchise development led by Martin Hancock. The brand mandates a specific fitness-tech stack including Mindbody and Mailchimp, and operates 47 total units (34 franchised, 13 company-owned) as of the 2026 FDD. For software vendors, this is a compact but fast-growing target with 88.9% year-over-year unit growth.
For software vendors selling into US franchise brands.
Live signals
Total units
47
34 franchised
Unit growth YoY
+88.889%
vs prior filing
AUV
—
Item 19, 2026
Royalty
5%
of gross sales
Ad fund
1%
national + local
Initial fee
$40K
per unit
Investment range
$269K–$1.02M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
6%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
TripAdvisor
Mandatorytion, if we consent to your establishment of a social media account on any social media site (including, YouTube, Twitter, Instagram, Facebook, Blogger, LinkedIn, Flickr, Tik Tok, Tripadvisor, Wikiped
Yelp
Mandatoryour establishment of a social media account on any social media site (including, YouTube, Twitter, Instagram, Facebook, Blogger, LinkedIn, Flickr, Tik Tok, Tripadvisor, Wikipedia, Yelp or other commun
ClassPass
prior written approval, use, participate in or offer any classes or other BODYROK services and related products on any third party fitness platforms including, but not limited to, ClassPass, Jet Sweat
Facebook
ual or as stated elsewhere in writing. In addition, if we consent to your establishment of a social media account on any social media site (including, YouTube, Twitter, Instagram, Facebook, Blogger, L
Instagram
in the Manual or as stated elsewhere in writing. In addition, if we consent to your establishment of a social media account on any social media site (including, YouTube, Twitter, Instagram, Facebook,
LinkedIn
sewhere in writing. In addition, if we consent to your establishment of a social media account on any social media site (including, YouTube, Twitter, Instagram, Facebook, Blogger, LinkedIn, Flickr, Ti
Mailchimp
other BODYROK services and related products on any third party fitness platforms including, but not limited to, ClassPass, Jet Sweat, NetGyms, Slack, FitGrid, etc). You cannot use Mailchimp or any sim
Twitter
set forth in the Manual or as stated elsewhere in writing. In addition, if we consent to your establishment of a social media account on any social media site (including, YouTube, Twitter, Instagram,
YouTube
ocedures set forth in the Manual or as stated elsewhere in writing. In addition, if we consent to your establishment of a social media account on any social media site (including, YouTube, Twitter, In
Franchisor behaviours
What the franchisor requires
24 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 6 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to your POS system and other revenue generating systems you use that are operated by outside vendors (such as Classpass), and there are no contractual limits on our independent access to the information and data stored on your POS system.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Not later than 10 business days after Franchisor requests them or on a monthly or other continuing basis as Franchisor may require, Franchisee must submit to Franchisor financial or statistical reports, records, statements or information as required in the Confidential Operations Manual or otherwise by Franchisor in…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesFranchise agreement
Franchisee acknowledges and agrees that certain approved supplies, required products and/or services may only be available from one source, and Franchisor or its affiliates may be that source, and that the cost of such supplies, products and/or services may be higher than the cost of the same or similar supplies…
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may modify these specifications and standards at any time but only after delivering written notification of the modifications and providing its franchisees or suppliers a reasonable amount of time to implement the modifications.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
317000Item 8
During 2024, our affiliate, Exercise Technologies, L.P., received $317,000 from franchisees’ purchases of BODYROK Pilates Machines.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
However, we and our affiliates reserve the right to receive rebates or other benefits based on purchases by franchisees, which we may retain for ourselves and/or themselves and for our and/or their benefit alone, in our sole discretion.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
A charge not to exceed the costs of evaluation and testing must be paid by you.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you desire to purchase products other than those provided by approved suppliers, you must submit to us a written request for approval of the proposed supplier together with such evidence of conformity with our specifications and program specifications as we may reasonably require.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Franchisor will obtain and maintain all telephone numbers (toll-free and otherwise) for Franchisee’s Outlet and used by System customers to place orders for delivery or pick up of BODYROK Services at Franchisee’s Outlet.
Franchise management
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We may periodically modify the Manual, and you must comply with any changes when you receive them.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
Franchisor reserves the sole right of final review and consent to any location of the Outlet.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Franchisee shall not, without obtaining Franchisor’s prior written consent, which Franchisor may withhold for any or no reason (i) establish an independent website or social networking media outlet, account or page dedicated to marketing the Franchised Business
Is a minimum grand opening advertising spend required?
YesItem 6
In addition to the Marketing and Promotion Fee, you must also spend in your Territory at least $2,500 on grand opening advertising and promotion of your Outlet within the first 60 days after the Opening Date, using the grand opening promotional program that we approve.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
Franchisee must fully participate with any gift card, customer loyalty, referral and other contests and promotions Franchisor arranges for, requires or authorizes BODYROK franchisees to participate in.
Operations
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase these items from our approved and/or designated vendors.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 11
You must use a MINDBODY point-of-sale (“POS”) system with integrated operational software, or other POS system and software we later designate or approve (see section 8.4 of the Franchise Agreement).
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Franchisor requires payment of the Royalties, Marketing and Promotion Fees, Equipment and Technology Fees, and other fees and costs by electronic funds transfer (“EFT”), through the Automated Clearing House (“ACH”) electronic network for financial transactions (or such other automatic payment mechanism Franchisor may…
Must the franchisee participate in a gift card program?
YesFranchise agreement
Franchisee must fully participate with any gift card, customer loyalty, referral and other contests and promotions Franchisor arranges for, requires or authorizes BODYROK franchisees to participate in.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
Although a designated General Manager and Key Trainer must always be on duty while the Outlet is open, Principal Equity Owners are not required to personally participate in the direct “on premises” management and operation of the Outlet.
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
Franchisor is entitled to prescribe standard uniforms and attire for all of Franchisee’s personnel.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must use a MINDBODY point-of-sale (“POS”) system with integrated operational software, or other POS system and software we later designate or approve (see section 8.4 of the Franchise Agreement).
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to your POS system and other revenue generating systems you use that are operated by outside vendors (such as Classpass), and there are no contractual limits on our independent access to the information and data stored on your POS system.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We may charge up to $750 per day for such courses, seminars, conferences or programs.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
Attendance of a Principal Equity Owner at these meetings will be mandatory (and is highly recommended for your General Manager and other Principal Equity Owners).
The filing answers no to 4 questions
- Is there a franchisee advisory council, association or committee?Item 20
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
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The vendor opportunity at BodyROK
BodyROK is a boutique fitness franchisor headquartered in Texas, operating 47 total units as of its 2026 Franchise Disclosure Document. Of those, 34 are franchised and 13 are company-owned. The brand grew unit count by 88.9% year-over-year, making it one of the faster-scaling Pilates concepts in the US. For software vendors, the addressable market is small but concentrated: a single HQ controls purchasing for all locations, and the franchisor mandates several core technology systems. There is no parent company on file; BodyROK appears independently owned.
Average unit volume (AUV) is not disclosed in the 2026 FDD. The royalty rate is 5.0% of gross sales, and the initial franchise term is 5 years. No operator footprint data is mapped in our corpus, meaning multi-unit operators are not publicly identified in the filing.
Who controls software purchasing
Software purchasing authority sits at the franchisor level. The 2026 FDD lists Jake Irion as Manager and co-Chief Executive Officer and Philip Palumbo as Manager and co-Chief Executive Officer. Martin Hancock serves as Franchise Development Director. For a vendor pitching operational or marketing software, Irion and Palumbo are the likely economic buyers. Hancock may act as a gatekeeper or influencer, particularly for tools that affect franchisee onboarding or unit-level operations.
Because BodyROK mandates specific technology systems, any new vendor must either displace an incumbent or integrate into a stack where Mindbody is the operational core. The co-CEO structure suggests consensus-driven decisions; a pitch should address both operational efficiency and franchisee experience.
Mandated and current tech stack
BodyROK’s 2026 FDD mandates four technology components. Mindbody by Mindbody, Inc. serves as the studio management and booking platform. Mailchimp by Intuit Inc. is the required email marketing system. Classpass is also mandated, functioning as a third-party booking channel. Additionally, franchisees must use proprietary BODYROK Pilates Machines and the BODYROK website.
This stack leaves gaps in areas like payroll, scheduling beyond Mindbody’s native capabilities, business intelligence, and franchisee performance management. A vendor with a product that complements Mindbody or Mailchimp—rather than competes directly—may find an easier path to adoption. Integration with Mindbody’s API is table stakes for any operational tool.
Procurement, renewals, and timing
The 2026 FDD does not include an Item 8 extract, so the formal procurement model—whether designated supplier, approved supplier, or open—is not publicly disclosed. In practice, the existence of mandated systems implies a designated-supplier approach for core tech. For non-mandated categories, the path is less clear and may require direct conversation with HQ.
Renewal timing offers a potential entry point. The initial franchise agreement runs 5 years. Franchisees can renew for three additional 5-year terms by providing written notice between 120 days and 12 months before expiration. Renewal requires signing the then-current Franchise Agreement, which may have materially different terms, paying a $2,500 renewal fee, and executing a general release. A wave of renewals could prompt HQ to revisit the tech stack, creating a window for new vendors.
How to read the BodyROK FDD
The 2026 BodyROK FDD is embedded below. It contains the full legal and operational disclosure, including Item 1 executives, Item 11 mandated systems, and Item 17 renewal conditions. For software vendors, the most actionable sections are Items 1, 8, and 11. Use the document to verify the decision-makers, procurement rules, and existing tech mandates before building a pitch.
If you need a ranked target list of franchise systems that match your software, FranCloud can help you prioritize based on tech stack, growth rate, and decision-maker accessibility.
Questions vendors ask
BodyROK, answered from the filing
Co-CEOs Jake Irion and Philip Palumbo are the named executives in the 2026 FDD. Franchise Development Director Martin Hancock may also influence vendor evaluation for the system.
BodyROK mandates Mindbody by Mindbody, Inc. for studio management, Mailchimp by Intuit Inc. for email marketing, and Classpass for booking. Proprietary Pilates machines and website are also required.
The 2026 FDD reports 47 total units: 34 franchised and 13 company-owned. The brand grew 88.9% year-over-year, signaling rapid expansion.
The 2026 FDD does not include an Item 8 extract. Procurement restrictions, if any, are not publicly disclosed in the current filing.
Initial franchise terms are 5 years, renewable for three additional 5-year terms with 120 days' notice. Renewals require a $2,500 fee and may trigger tech stack re-evaluation.
The 2026 BodyROK FDD is filed with state franchise regulators. You can read the full document using the embedded PDF viewer below.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment BodyROK files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
2 operators run 2 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit2
Top states by locations
| WI | 1 |
|---|
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.