Marketing and Promotion Fees may be used to promote the BODYROK system and retail sales at BODYROK retail outlets. We do not intend for Marketing and Promotion Fees to be used on advertising that is principally for the solicitation of the sale of franchises, but we may reference on any materials paid by Marketing and Promotion Fees that franchising information is available or include information regarding acquiring a franchise. Electronic Cash Registers and Computer Requirements You must use a MINDBODY point-of-sale (“POS”) system with integrated operational software, or other POS system and software we later designate or approve (see section 8.4 of the Franchise Agreement). The monthly fee for our current POS system is currently up to $700 per month. We have no other obligation to provide or to assist you in obtaining the POS system. You will use your POS system to complete point-of-sale transactions and track and manage your daily income, create accounts for customers, track lead information and schedule appointments. We will have independent access to your POS system and other revenue generating systems you use that are operated by outside vendors (such as Classpass), and there are no contractual limits on our independent access to the information and data stored on your POS system. We own all customer data and information that is stored in the POS System. Upon 90 days written notice, we may require you to update, upgrade or replace the POS System, including hardware or software, but you will not be required to replace the POS system any more frequently than once every three years.
From the filings
BodyROK
FitnessSoftware purchasing at BodyROK is controlled at the headquarters level by co-CEOs Jake Irion and Philip Palumbo, with franchise development led by Martin Hancock. The brand mandates a specific fitness-tech stack including Mindbody and Mailchimp, and operates 47 total units (34 franchised, 13 company-owned) as of the 2026 FDD. For software vendors, this is a compact but fast-growing target with 88.9% year-over-year unit growth.
For software vendors selling into US franchise brands.
Live signals
Ordinary royalty terms
5% component; full terms unconfirmed
Complete royalty terms are not confirmed for the selected filing.
Recorded percentage components
These are recorded percentage components. Each has its own base and conditions; the chart does not state the total payment or confirm ad-fund completeness.
1recorded components (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
3 technology requirements are recorded in this filing. A required choice lists alternatives for one obligation. Read each cited clause for its conditions.
You must use the BODYROK website and any other Internet or social media sites only as specifically authorized by us in the Manual or otherwise in writing to market the Outlet. You may not, without our prior written consent, which we may withhold for any or no reason (i) establish an independent website or social networking media outlet, account or page dedicated to marketing the Outlet, or (ii) register an Internet domain or social networking media outlet, account or page name using any of the marks. If we consent to any Internet or other electronic medium advertising, then you may only advertise, market and promote the Outlet and use or display the marks in the manner and under the standards and procedures set forth in the Manual or as stated elsewhere in writing. In addition, if we consent to your establishment of a social media account on any social media site (including, YouTube, Twitter, Instagram, Facebook, Blogger, LinkedIn, Flickr, Tik Tok, Tripadvisor, Wikipedia, Yelp or other communication or social media platforms) to advertise and promote the Outlet, then you must operate and maintain the account and site in accordance with our standards and procedures as set forth in the Manual or elsewhere in writing . You must add us as an account administrator with full and unlimited access to control the content displayed, published or posted on such sites and, upon request, shall provide us with your current account IDs, usernames and passwords. Upon the expiration or termination of the Franchise Agreement, we have the right to permanently close, delete, take exclusive control over, or transfer any social media accounts that you establish to market, advertise and promote your Outlet. (Section 8.13, Franchise Agreement)
You must use the BODYROK website and any other Internet or social media sites only as specifically authorized by us in the Manual or otherwise in writing to market the Outlet. You may not, without our prior written consent, which we may withhold for any or no reason (i) establish an independent website or social networking media outlet, account or page dedicated to marketing the Outlet, or (ii) register an Internet domain or social networking media outlet, account or page name using any of the marks. If we consent to any Internet or other electronic medium advertising, then you may only advertise, market and promote the Outlet and use or display the marks in the manner and under the standards and procedures set forth in the Manual or as stated elsewhere in writing. In addition, if we consent to your establishment of a social media account on any social media site (including, YouTube, Twitter, Instagram, Facebook, Blogger, LinkedIn, Flickr, Tik Tok, Tripadvisor, Wikipedia, Yelp or other communication or social media platforms) to advertise and promote the Outlet, then you must operate and maintain the account and site in accordance with our standards and procedures as set forth in the Manual or elsewhere in writing . You must add us as an account administrator with full and unlimited access to control the content displayed, published or posted on such sites and, upon request, shall provide us with your current account IDs, usernames and passwords. Upon the expiration or termination of the Franchise Agreement, we have the right to permanently close, delete, take exclusive control over, or transfer any social media accounts that you establish to market, advertise and promote your Outlet. (Section 8.13, Franchise Agreement)
You also cannot, without our prior written approval, use, participate in or offer any classes or other BODYROK services and related products on any third party fitness platforms including, but not limited to, ClassPass, Jet Sweat, NetGyms, Slack, FitGrid, etc). You cannot use Mailchimp or any similar marketing platform or email marketing service without our prior written approval (Section 8.13, Franchise Agreement)
You must use the BODYROK website and any other Internet or social media sites only as specifically authorized by us in the Manual or otherwise in writing to market the Outlet. You may not, without our prior written consent, which we may withhold for any or no reason (i) establish an independent website or social networking media outlet, account or page dedicated to marketing the Outlet, or (ii) register an Internet domain or social networking media outlet, account or page name using any of the marks. If we consent to any Internet or other electronic medium advertising, then you may only advertise, market and promote the Outlet and use or display the marks in the manner and under the standards and procedures set forth in the Manual or as stated elsewhere in writing. In addition, if we consent to your establishment of a social media account on any social media site (including, YouTube, Twitter, Instagram, Facebook, Blogger, LinkedIn, Flickr, Tik Tok, Tripadvisor, Wikipedia, Yelp or other communication or social media platforms) to advertise and promote the Outlet, then you must operate and maintain the account and site in accordance with our standards and procedures as set forth in the Manual or elsewhere in writing . You must add us as an account administrator with full and unlimited access to control the content displayed, published or posted on such sites and, upon request, shall provide us with your current account IDs, usernames and passwords. Upon the expiration or termination of the Franchise Agreement, we have the right to permanently close, delete, take exclusive control over, or transfer any social media accounts that you establish to market, advertise and promote your Outlet. (Section 8.13, Franchise Agreement)
You must use the BODYROK website and any other Internet or social media sites only as specifically authorized by us in the Manual or otherwise in writing to market the Outlet. You may not, without our prior written consent, which we may withhold for any or no reason (i) establish an independent website or social networking media outlet, account or page dedicated to marketing the Outlet, or (ii) register an Internet domain or social networking media outlet, account or page name using any of the marks. If we consent to any Internet or other electronic medium advertising, then you may only advertise, market and promote the Outlet and use or display the marks in the manner and under the standards and procedures set forth in the Manual or as stated elsewhere in writing. In addition, if we consent to your establishment of a social media account on any social media site (including, YouTube, Twitter, Instagram, Facebook, Blogger, LinkedIn, Flickr, Tik Tok, Tripadvisor, Wikipedia, Yelp or other communication or social media platforms) to advertise and promote the Outlet, then you must operate and maintain the account and site in accordance with our standards and procedures as set forth in the Manual or elsewhere in writing . You must add us as an account administrator with full and unlimited access to control the content displayed, published or posted on such sites and, upon request, shall provide us with your current account IDs, usernames and passwords. Upon the expiration or termination of the Franchise Agreement, we have the right to permanently close, delete, take exclusive control over, or transfer any social media accounts that you establish to market, advertise and promote your Outlet. (Section 8.13, Franchise Agreement)
You must use the BODYROK website and any other Internet or social media sites only as specifically authorized by us in the Manual or otherwise in writing to market the Outlet. You may not, without our prior written consent, which we may withhold for any or no reason (i) establish an independent website or social networking media outlet, account or page dedicated to marketing the Outlet, or (ii) register an Internet domain or social networking media outlet, account or page name using any of the marks. If we consent to any Internet or other electronic medium advertising, then you may only advertise, market and promote the Outlet and use or display the marks in the manner and under the standards and procedures set forth in the Manual or as stated elsewhere in writing. In addition, if we consent to your establishment of a social media account on any social media site (including, YouTube, Twitter, Instagram, Facebook, Blogger, LinkedIn, Flickr, Tik Tok, Tripadvisor, Wikipedia, Yelp or other communication or social media platforms) to advertise and promote the Outlet, then you must operate and maintain the account and site in accordance with our standards and procedures as set forth in the Manual or elsewhere in writing . You must add us as an account administrator with full and unlimited access to control the content displayed, published or posted on such sites and, upon request, shall provide us with your current account IDs, usernames and passwords. Upon the expiration or termination of the Franchise Agreement, we have the right to permanently close, delete, take exclusive control over, or transfer any social media accounts that you establish to market, advertise and promote your Outlet. (Section 8.13, Franchise Agreement)
You also cannot, without our prior written approval, use, participate in or offer any classes or other BODYROK services and related products on any third party fitness platforms including, but not limited to, ClassPass, Jet Sweat, NetGyms, Slack, FitGrid, etc). You cannot use Mailchimp or any similar marketing platform or email marketing service without our prior written approval (Section 8.13, Franchise Agreement)
You must use the BODYROK website and any other Internet or social media sites only as specifically authorized by us in the Manual or otherwise in writing to market the Outlet. You may not, without our prior written consent, which we may withhold for any or no reason (i) establish an independent website or social networking media outlet, account or page dedicated to marketing the Outlet, or (ii) register an Internet domain or social networking media outlet, account or page name using any of the marks. If we consent to any Internet or other electronic medium advertising, then you may only advertise, market and promote the Outlet and use or display the marks in the manner and under the standards and procedures set forth in the Manual or as stated elsewhere in writing. In addition, if we consent to your establishment of a social media account on any social media site (including, YouTube, Twitter, Instagram, Facebook, Blogger, LinkedIn, Flickr, Tik Tok, Tripadvisor, Wikipedia, Yelp or other communication or social media platforms) to advertise and promote the Outlet, then you must operate and maintain the account and site in accordance with our standards and procedures as set forth in the Manual or elsewhere in writing . You must add us as an account administrator with full and unlimited access to control the content displayed, published or posted on such sites and, upon request, shall provide us with your current account IDs, usernames and passwords. Upon the expiration or termination of the Franchise Agreement, we have the right to permanently close, delete, take exclusive control over, or transfer any social media accounts that you establish to market, advertise and promote your Outlet. (Section 8.13, Franchise Agreement)
You must use the BODYROK website and any other Internet or social media sites only as specifically authorized by us in the Manual or otherwise in writing to market the Outlet. You may not, without our prior written consent, which we may withhold for any or no reason (i) establish an independent website or social networking media outlet, account or page dedicated to marketing the Outlet, or (ii) register an Internet domain or social networking media outlet, account or page name using any of the marks. If we consent to any Internet or other electronic medium advertising, then you may only advertise, market and promote the Outlet and use or display the marks in the manner and under the standards and procedures set forth in the Manual or as stated elsewhere in writing. In addition, if we consent to your establishment of a social media account on any social media site (including, YouTube, Twitter, Instagram, Facebook, Blogger, LinkedIn, Flickr, Tik Tok, Tripadvisor, Wikipedia, Yelp or other communication or social media platforms) to advertise and promote the Outlet, then you must operate and maintain the account and site in accordance with our standards and procedures as set forth in the Manual or elsewhere in writing . You must add us as an account administrator with full and unlimited access to control the content displayed, published or posted on such sites and, upon request, shall provide us with your current account IDs, usernames and passwords. Upon the expiration or termination of the Franchise Agreement, we have the right to permanently close, delete, take exclusive control over, or transfer any social media accounts that you establish to market, advertise and promote your Outlet. (Section 8.13, Franchise Agreement)
Franchisor behaviours
What the franchisor requires
26 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 4 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to your POS system and other revenue generating systems you use that are operated by outside vendors (such as Classpass), and there are no contractual limits on our independent access to the information and data stored on your POS system.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Not later than 10 business days after Franchisor requests them or on a monthly or other continuing basis as Franchisor may require, Franchisee must submit to Franchisor financial or statistical reports, records, statements or information as required in the Confidential Operations Manual or otherwise by Franchisor in…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesFranchise agreement
Franchisee acknowledges and agrees that certain approved supplies, required products and/or services may only be available from one source, and Franchisor or its affiliates may be that source, and that the cost of such supplies, products and/or services may be higher than the cost of the same or similar supplies…
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may modify these specifications and standards at any time but only after delivering written notification of the modifications and providing its franchisees or suppliers a reasonable amount of time to implement the modifications.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
317000Item 8
During 2024, our affiliate, Exercise Technologies, L.P., received $317,000 from franchisees’ purchases of BODYROK Pilates Machines.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
However, we and our affiliates reserve the right to receive rebates or other benefits based on purchases by franchisees, which we may retain for ourselves and/or themselves and for our and/or their benefit alone, in our sole discretion.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
A charge not to exceed the costs of evaluation and testing must be paid by you.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you desire to purchase products other than those provided by approved suppliers, you must submit to us a written request for approval of the proposed supplier together with such evidence of conformity with our specifications and program specifications as we may reasonably require.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Franchisor will obtain and maintain all telephone numbers (toll-free and otherwise) for Franchisee’s Outlet and used by System customers to place orders for delivery or pick up of BODYROK Services at Franchisee’s Outlet.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
(a) Franchisor has the right to send representatives at reasonable intervals at any time (announced or unannounced) during normal business hours to Franchisee’s Outlet (or any other facility from which Franchisee sells BODYROK Services or any other offices relating to Franchisee's operation of the Outlet or conduct…
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We may periodically modify the Manual, and you must comply with any changes when you receive them.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
Franchisor reserves the sole right of final review and consent to any location of the Outlet.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Franchisee shall not, without obtaining Franchisor’s prior written consent, which Franchisor may withhold for any or no reason (i) establish an independent website or social networking media outlet, account or page dedicated to marketing the Franchised Business
Is a minimum grand opening advertising spend required?
YesItem 6
In addition to the Marketing and Promotion Fee, you must also spend in your Territory at least $2,500 on grand opening advertising and promotion of your Outlet within the first 60 days after the Opening Date, using the grand opening promotional program that we approve.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
Franchisee must fully participate with any gift card, customer loyalty, referral and other contests and promotions Franchisor arranges for, requires or authorizes BODYROK franchisees to participate in.
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
Franchisee is required to obtain such uniforms and attire only from an e-store set up by Franchisor or from other designated or approved manufacturers or distributors.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase these items from our approved and/or designated vendors.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 11
You must use a MINDBODY point-of-sale (“POS”) system with integrated operational software, or other POS system and software we later designate or approve (see section 8.4 of the Franchise Agreement).
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Franchisor requires payment of the Royalties, Marketing and Promotion Fees, Equipment and Technology Fees, and other fees and costs by electronic funds transfer (“EFT”), through the Automated Clearing House (“ACH”) electronic network for financial transactions (or such other automatic payment mechanism Franchisor may…
Must the franchisee participate in a gift card program?
YesFranchise agreement
Franchisee must fully participate with any gift card, customer loyalty, referral and other contests and promotions Franchisor arranges for, requires or authorizes BODYROK franchisees to participate in.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
Although a designated General Manager and Key Trainer must always be on duty while the Outlet is open, Principal Equity Owners are not required to personally participate in the direct “on premises” management and operation of the Outlet.
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
Franchisor is entitled to prescribe standard uniforms and attire for all of Franchisee’s personnel.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must use a MINDBODY point-of-sale (“POS”) system with integrated operational software, or other POS system and software we later designate or approve (see section 8.4 of the Franchise Agreement).
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to your POS system and other revenue generating systems you use that are operated by outside vendors (such as Classpass), and there are no contractual limits on our independent access to the information and data stored on your POS system.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We may charge up to $750 per day for such courses, seminars, conferences or programs.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
Attendance of a Principal Equity Owner at these meetings will be mandatory (and is highly recommended for your General Manager and other Principal Equity Owners).
The filing answers no to 4 questions
- Is there a franchisee advisory council, association or committee?Franchise agreement
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
The vendor opportunity at BodyROK
BodyROK is a boutique fitness franchisor headquartered in Texas, operating 47 total units as of its 2026 Franchise Disclosure Document. Of those, 34 are franchised and 13 are company-owned. The brand grew unit count by 88.9% year-over-year, making it one of the faster-scaling Pilates concepts in the US. For software vendors, the addressable market is small but concentrated: a single HQ controls purchasing for all locations, and the franchisor mandates several core technology systems. There is no parent company on file; BodyROK appears independently owned.
Average unit volume (AUV) is not disclosed in the 2026 FDD. No operator footprint data is mapped in our corpus, meaning multi-unit operators are not publicly identified in the filing.
Who controls software purchasing
Software purchasing authority sits at the franchisor level. The 2026 FDD lists Jake Irion as Manager and co-Chief Executive Officer and Philip Palumbo as Manager and co-Chief Executive Officer. Martin Hancock serves as Franchise Development Director. For a vendor pitching operational or marketing software, Irion and Palumbo are the likely economic buyers. Hancock may act as a gatekeeper or influencer, particularly for tools that affect franchisee onboarding or unit-level operations.
Because BodyROK mandates specific technology systems, any new vendor must either displace an incumbent or integrate into a stack where Mindbody is the operational core. The co-CEO structure suggests consensus-driven decisions; a pitch should address both operational efficiency and franchisee experience.
Mandated and current tech stack
BodyROK’s 2026 FDD mandates four technology components. Mindbody by Mindbody, Inc. serves as the studio management and booking platform. Mailchimp by Intuit Inc. is the required email marketing system. Classpass is also mandated, functioning as a third-party booking channel. Additionally, franchisees must use proprietary BODYROK Pilates Machines and the BODYROK website.
This stack leaves gaps in areas like payroll, scheduling beyond Mindbody’s native capabilities, business intelligence, and franchisee performance management. A vendor with a product that complements Mindbody or Mailchimp—rather than competes directly—may find an easier path to adoption. Integration with Mindbody’s API is table stakes for any operational tool.
Procurement, renewals, and timing
The 2026 FDD does not include an Item 8 extract, so the formal procurement model—whether designated supplier, approved supplier, or open—is not publicly disclosed. In practice, the existence of mandated systems implies a designated-supplier approach for core tech. For non-mandated categories, the path is less clear and may require direct conversation with HQ.
Renewal timing offers a potential entry point. The initial franchise agreement runs 5 years. Franchisees can renew for three additional 5-year terms by providing written notice between 120 days and 12 months before expiration. Renewal requires signing the then-current Franchise Agreement, which may have materially different terms, paying a $2,500 renewal fee, and executing a general release. A wave of renewals could prompt HQ to revisit the tech stack, creating a window for new vendors.
How to read the BodyROK FDD
The 2026 BodyROK FDD is embedded below. It contains the full legal and operational disclosure, including Item 1 executives, Item 11 mandated systems, and Item 17 renewal conditions. For software vendors, the most actionable sections are Items 1, 8, and 11. Use the document to verify the decision-makers, procurement rules, and existing tech mandates before building a pitch.
If you need a ranked target list of franchise systems that match your software, FranCloud can help you prioritize based on tech stack, growth rate, and decision-maker accessibility.
Ordinary royalty terms
Complete royalty terms are not confirmed.
Questions vendors ask
BodyROK, answered from the filing
Read the filing itself
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FDD alert
Tell me when this brand refiles.
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Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Related Fitness brands
Primary franchise filings · updated June 2026. Read the original filing for definitions, conditions, and qualifications.