BodyROK vs 9Round

9Round gives us a much larger, established TAM right now. With 141 franchised units against BodyROK’s 34, the installed base is 4x bigger, which means more seats to sell into immediately and more multi-location operators who already have operational pain our platform can solve. The lower investment range ($160K–$390K vs. BodyROK’s $269K–$1.02M) also leaves franchisees with better near-term operating budget for software, instead of having every dollar sunk into buildout and high-end equipment. That budget dimension makes 9Round an easier conversation: we’re not fighting a cash-strapped owner who just wrote a seven-figure check to open a single studio.

The tradeoff is painful, because BodyROK wins decisively on timing. Its 89% unit growth signals a brand in rapid expansion mode, adding new franchisees who need a tech stack from day one. That’s a greenfield selling environment where we can land as the default POS, scheduling, and marketing backbone before a competitor gets in. But timing only converts to revenue if there are enough new doors opening to matter. BodyROK’s absolute unit count is so small that even triple-digit growth adds maybe 30–40 new locations this year, while 9Round’s contraction is slowing and the surviving 141 units are still transacting, scheduling, and buying marketing tools every single month. The terrain in 9Round is stickier and deeper than the momentum in BodyROK is wide.

Verdict: 9Round’s deeper installed base and budget-friendly unit economics make it the stronger software-sales opportunity right now, despite negative growth.