The vendor opportunity at Board and Brush
Board and Brush Creative Studio is a personal-services franchise headquartered in Wisconsin, with 194 total units—193 franchised and 1 company-owned—according to its 2025 Franchise Disclosure Document. The system posted an average unit volume of $116,403.01 and charges a 6.0% royalty on a 5-year initial term. Year-over-year unit growth declined by 14.6%, which may signal a consolidating operator base and a heightened need for efficiency tools that software vendors can address.
For software vendors, the addressable market is 193 franchised locations. The single company-owned unit is negligible as a separate sales target. The AUV of roughly $116,400 suggests operators run lean, making cost-effective SaaS tools—especially those that streamline design, booking, or marketing—particularly relevant.
Who controls software purchasing
Software purchasing authority sits at the franchisor level. The 2025 FDD Item 1 lists Julie Selby as Founder and Owner, but the executives most relevant to a software pitch are Amy Sackrison, Vice President - Marketing, Design & Technology, and Kelly Duggan, Director of Marketing and Design. Sackrison’s title explicitly spans design and technology, making her the likely primary buyer for any tool that touches creative workflows, digital asset management, or marketing automation. Kelly Metzger, Manager of Supplier Relations & Territory Manager, may also influence vendor relationships, though her role appears more operational. Leah Selby, Director of Franchise Development, is less likely to be involved in ongoing software procurement.
Because the system mandates design software and the HQ team controls marketing and technology, vendors should expect a top-down adoption model rather than a franchisee-driven groundswell.
Mandated and current tech stack
The only technology explicitly mandated in the 2025 FDD is Adobe Illustrator. This is consistent with a creative-studio concept where franchisees deliver hands-on design workshops. No POS system, CRM, scheduling platform, or other operational software is disclosed as required or recommended in the FDD. That absence is itself a signal: either the franchisor leaves those choices to franchisees, or the current stack is not considered material enough to disclose. Vendors selling complementary tools—such as booking engines, payment processing, or marketing platforms—should probe whether an unlisted standard exists in practice.
Procurement, renewals, and timing
The FDD does not include an Item 8 extract describing designated or approved suppliers, which suggests an open procurement model. Without a mandated supplier list, vendors may be able to sell directly to franchisees or pitch HQ for a system-wide endorsement. The renewal terms in Item 17 require franchisees to be in full compliance, provide six months’ written notice, execute a new franchise agreement, pay a $2,500 Successor Agreement Fee, and complete additional training. The renewal term is 5 years. These fixed renewal windows create natural points when franchisees reassess their tech stack, making the six-month pre-renewal period a strategic time for vendors to engage.
How to read the Board and Brush FDD
The full 2025 Board and Brush Creative Studio FDD is embedded below. Review Item 1 for the executive team, Item 11 for the franchisor’s obligations around technology and training, and Item 17 for renewal conditions that shape buying cycles. The filing is made with state franchise regulators and reflects the system as it stood in 2025. For software vendors, the document is a starting point: it confirms the Adobe mandate, the HQ-driven decision structure, and the unit economics that define the total addressable market. To see how Board and Brush ranks alongside other franchise targets for your software category, FranCloud can generate a prioritized list based on unit count, tech mandates, and buyer access.