From the filings

HQ-led decisions

Board and Brush Creative Studio

Personal services

Software purchasing at Board and Brush Creative Studio is driven by a small HQ team led by Amy Sackrison (VP Marketing, Design & Technology) and Kelly Duggan (Director of Marketing and Design). The system mandates Adobe Illustrator and operates 193 franchised locations, creating a focused addressable market for vendors selling design, marketing, or operational tools into a personal-services franchise.

For software vendors selling into US franchise brands.

Live signals

Total units
194
193 franchised
Unit growth YoY
-14.602%
vs prior filing
AUV
$116K
Item 19, 2024
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$25K
per unit
Investment range
$75K–$100K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

7%of gross sales (FY2025)

Ongoing fees: 7% of gross sales (FY2025)Royalty 6%, Ad fund 1%. Total 7% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 6%Ad fund 1%

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

Facebook
MarketingItem 11

ive Studio Franchising LLC, FDD 2025 A other Board & Brush Creative Studio® franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, L

Instagram
MarketingItem 11

other Board & Brush Creative Studio® franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, LinkedIn, YouTube, Instagram or any othe

LinkedIn
MarketingItem 11

ing LLC, FDD 2025 A other Board & Brush Creative Studio® franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, LinkedIn, YouTube, I

Twitter
MarketingItem 11

Franchising LLC, FDD 2025 A other Board & Brush Creative Studio® franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, LinkedIn, Yo

YouTube
MarketingItem 11

DD 2025 A other Board & Brush Creative Studio® franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, LinkedIn, YouTube, Instagram o

Franchisor behaviours

What the franchisor requires

25 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 6 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We will have independent access to your sales information and customer data generated by and stored in the POS System.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

Within thirty (30) days after the close of each calendar quarter and within ninety (90) days after the close of each fiscal year, Franchisee will furnish Franchisor a full and complete written statement of income and expense and a profit and loss statement for the operation of the Franchised Business during said…

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Franchise agreement

Franchisee acknowledges that Franchisor or Franchisor’s affiliate(s) may be the sole approved supplier(s) of certain products and services that Franchisee is required to purchase to operate the Franchised Business.

Is there a franchisee advisory council, association or committee?

Yes

Item 11

We have formed a council composed of franchisees that serves in an advisory capacity with regard to marketing policies and strategy.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We reserve the right to change our requirements for furniture, fixtures and equipment at any time.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

18388

Item 8

During our fiscal year ending December 31, 2024, we derived vendor rebates in the amount of $18,388.00 from franchisee purchases, which comprised less than one-half percent (0.43%) of our total revenue of $. We estimate that your purchase or lease of products, supplies and services from approved suppliers (or those…

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

From time to time, we may receive revenue, rebates, discounts or other material consideration from suppliers based on your purchases of products, supplies or equipment.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

22

Item 8

We estimate that your purchase or lease of products, supplies and services from approved suppliers (or those which meet our specifications) will represent approximately 32% of your costs to establish your Franchised Business and approximately 22% of your costs for ongoing operation.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

If you request that we approve a proposed item or supplier, we may charge for our actual costs of product testing and evaluation.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you would like us to consider another item or supplier, you must make such request in writing to us and have the supplier give us samples of its product or service and such other information that we may require.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

Upon the expiration or termination of this Agreement, Franchisor may exercise its authority, pursuant to such documents, to obtain any and all of Franchisee’s rights to the telephone numbers of the Franchised Business and all related telephone directory listings and other business listings, and all Internet listings…

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Item 11

conduct virtually or in person inspections of your Franchised Business, at the frequency and duration that we deem advisable.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

Franchisor may from time to time revise the contents of the Manual and other materials created or approved for use in the operation of the Franchised Business.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Franchise agreement

No site may be used for the location of the Franchised Business unless it is consented to in writing by Franchisor.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Franchise agreement

Franchisee shall not establish any website or other listing on the Internet except as provided and specifically permitted herein.

Is a minimum grand opening advertising spend required?

Yes

Item 7

During the first ninety (90) days after the opening of your Franchised Business, we require you to spend at least $2,100.00 on local advertising and promotional activities in your Territory, of which $1,200 must be for the purchase of branded promotional materials.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 6

Thereafter, you must spend a minimum of Two Hundred Fifty Dollars ($250.00) per month on local advertising and marketing activities, and report on your expenditures each month.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

You must purchase all inventory, equipment, computer systems and certain software from our designated suppliers and contractors or in accordance with our specifications.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You must purchase all inventory, equipment, computer systems and certain software from our designated suppliers and contractors or in accordance with our specifications.

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

Franchisee must execute documents, including but not limited to, the Authorization attached as Attachment 3, that allow Franchisor to automatically take the Royalty Fee and Brand Fund Contribution due as well as other sums due Franchisor, from business bank accounts via electronic funds transfers or Automated…

Must the franchisee participate in a gift card program?

Yes

Franchise agreement

Franchisee agrees to participate in any System-wide gift card program Franchisor currently utilizes, or that Franchisor may institute in the future, including any reasonable revenue recognition policies associated therewith.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

Our required point-of-sale system (“POS System”) is a web-based payment, digital loyalty, and marketing application.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We will have independent access to your sales information and customer data generated by and stored in the POS System.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We reserve the right to impose a reasonable fee for tuition and/or attendance for all additional training programs, including the annual business meeting or conference.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Franchise agreement

If required by Franchisor, Franchisee, or Franchisee’s principals shall participate in the following additional training: (i) on-going training for up to three (3) days per year, virtually or at a location designated by Franchisor. (ii) a national business meeting or annual convention for up to three (3) days per…

The filing answers no to 3 questions
  • Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Franchise agreement
  • Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Item 6
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderRegional 100 499

HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.

VP SalesHead of SalesCROSales Director
  1. With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
  2. 63.5% of personal services brands mandate no POS system, but I can't identify the 108 that do without digging through hundreds of FDDs.Manually reviewing one FDD takes 3+ hours. At 108 targets, that's 324 hours. FranCloud's tech_landscape reveals POS mandates instantly, turning a $16,200 research slog into a single query.
  3. 91.6% of brands don't mandate a CRM, but the 25 that do are hidden in static reports, delaying my outreach to high-intent prospects.Landing one CRM-displacing deal in this segment can yield $30k+ ARR. FranCloud's find_lookalikes pinpoints those 25 brands and their peers, accelerating pipeline by months.

The vendor opportunity at Board and Brush

Board and Brush Creative Studio is a personal-services franchise headquartered in Wisconsin, with 194 total units—193 franchised and 1 company-owned—according to its 2025 Franchise Disclosure Document. The system posted an average unit volume of $116,403.01 and charges a 6.0% royalty on a 5-year initial term. Year-over-year unit growth declined by 14.6%, which may signal a consolidating operator base and a heightened need for efficiency tools that software vendors can address.

For software vendors, the addressable market is 193 franchised locations. The single company-owned unit is negligible as a separate sales target. The AUV of roughly $116,400 suggests operators run lean, making cost-effective SaaS tools—especially those that streamline design, booking, or marketing—particularly relevant.

Who controls software purchasing

Software purchasing authority sits at the franchisor level. The 2025 FDD Item 1 lists Julie Selby as Founder and Owner, but the executives most relevant to a software pitch are Amy Sackrison, Vice President - Marketing, Design & Technology, and Kelly Duggan, Director of Marketing and Design. Sackrison’s title explicitly spans design and technology, making her the likely primary buyer for any tool that touches creative workflows, digital asset management, or marketing automation. Kelly Metzger, Manager of Supplier Relations & Territory Manager, may also influence vendor relationships, though her role appears more operational. Leah Selby, Director of Franchise Development, is less likely to be involved in ongoing software procurement.

Because the system mandates design software and the HQ team controls marketing and technology, vendors should expect a top-down adoption model rather than a franchisee-driven groundswell.

Mandated and current tech stack

The only technology explicitly mandated in the 2025 FDD is Adobe Illustrator. This is consistent with a creative-studio concept where franchisees deliver hands-on design workshops. No POS system, CRM, scheduling platform, or other operational software is disclosed as required or recommended in the FDD. That absence is itself a signal: either the franchisor leaves those choices to franchisees, or the current stack is not considered material enough to disclose. Vendors selling complementary tools—such as booking engines, payment processing, or marketing platforms—should probe whether an unlisted standard exists in practice.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract describing designated or approved suppliers, which suggests an open procurement model. Without a mandated supplier list, vendors may be able to sell directly to franchisees or pitch HQ for a system-wide endorsement. The renewal terms in Item 17 require franchisees to be in full compliance, provide six months’ written notice, execute a new franchise agreement, pay a $2,500 Successor Agreement Fee, and complete additional training. The renewal term is 5 years. These fixed renewal windows create natural points when franchisees reassess their tech stack, making the six-month pre-renewal period a strategic time for vendors to engage.

How to read the Board and Brush FDD

The full 2025 Board and Brush Creative Studio FDD is embedded below. Review Item 1 for the executive team, Item 11 for the franchisor’s obligations around technology and training, and Item 17 for renewal conditions that shape buying cycles. The filing is made with state franchise regulators and reflects the system as it stood in 2025. For software vendors, the document is a starting point: it confirms the Adobe mandate, the HQ-driven decision structure, and the unit economics that define the total addressable market. To see how Board and Brush ranks alongside other franchise targets for your software category, FranCloud can generate a prioritized list based on unit count, tech mandates, and buyer access.

Questions vendors ask

Board and Brush Creative Studio, answered from the filing

Amy Sackrison (VP Marketing, Design & Technology) and Kelly Duggan (Director of Marketing and Design) are the most relevant executives for software decisions, based on FDD Item 1.
The 2025 FDD mandates Adobe Illustrator. No POS or other operational systems are disclosed as mandated in the filing.
The system has 194 total units: 193 franchised and 1 company-owned, as disclosed in the 2025 FDD.
The FDD does not disclose a designated supplier list or procurement restrictions in Item 8, suggesting an open or unspecified procurement model.
With a 5-year initial term and renewal requiring six months' written notice, contract windows may align with renewal cycles. Unit growth declined 14.6% YoY, which could shift timing.
The 2025 FDD is filed with state franchise regulators. You can view it directly in the embedded PDF viewer below.
Source

Read the filing itself

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

114 operators run 114 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit114

Top states by locations

TX22
WI12
PA10
TN10
NY7

Related Personal services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.