Board and Brush Creative Studio vs The Joint Chiropractic

The Joint Chiropractic wins on the dimensions that matter most for software revenue: budget and TAM, with an assist from timing. Its units generate $615K AUV—more than 5× Board and Brush’s $116K—which directly expands the per-location software wallet. Combine that with a base of 800 franchised units growing at +12% YoY, and you’re looking at a large, expanding pool of high-budget prospects. The sheer scale (935 total units vs. 194) means even a modest attach rate produces substantial recurring revenue, and new unit openings create a steady flow of greenfield deals.

The meaningful tradeoff is terrain. Board and Brush runs an approved-supplier model, which lets you sell directly to franchisees without a central gatekeeper—easy access, but into a shrinking, low-AUV system. The Joint Chiropractic is franchisor-controlled, meaning you must win the corporate mandate before touching a single location. That’s a longer, riskier sales cycle with a single point of failure. However, the payoff is a system-wide deployment across nearly a thousand high-volume sites, rather than scraping for individual deals in a declining 194-unit network. The overdue 2024 FDD filing is a minor operational turbulence indicator, not a dealbreaker.

Verdict: The Joint Chiropractic’s combination of 5.3× higher AUV, 12% unit growth, and nearly 5× the franchise footprint makes it the dominant software-sales opportunity right now, despite the franchisor-controlled procurement hurdle.