Biscuit Belly

The vendor opportunity at Biscuit Belly

Biscuit Belly is a quick-service restaurant concept headquartered in Kentucky with 13 total units—6 franchised and 7 company-owned—as disclosed in its 2025 Franchise Disclosure Document. The brand reported 20% year-over-year unit growth, signaling an expanding footprint despite its small base. Average unit volume sits at $1,262,090, and franchisees pay a 5.0% royalty on a 10-year initial term. For software vendors, the immediate addressable market is limited to 13 locations, but the growth trajectory and HQ-driven purchasing model create a concentrated sales target.

Who controls software purchasing

Software purchasing authority rests at the corporate level. The FDD lists Chad Coulter as Chief Executive Officer and Clinton Umphrey as Vice President of Operations—both likely central to technology decisions. Additional leadership includes Madelaine Ruggles (Director of Marketing), Hannah McClain (Director of Culinary Training and Operations), and Lisa Dwelly (Vice President of Training Operations). No separate CIO or CTO is named, so operations and marketing leadership likely evaluate and approve technology investments. Vendors should engage the operations and executive layer directly.

Mandated and current tech stack

The 2025 FDD mandates three categories of technology: accounting software, back-of-house software, and point-of-sale terminal and software. Specific vendor names are not disclosed in the document, which means the current stack is either proprietary or not publicly listed. This lack of disclosure creates an opening for vendors to inquire about incumbent solutions and potential dissatisfaction. Given the brand’s size, the tech stack is likely lightweight, with opportunities to introduce integrated platforms that combine POS, BOH, and accounting functions.

Procurement, renewals, and timing

Procurement rules are not detailed in the FDD—Item 8 contains no extract, so it is unknown whether Biscuit Belly uses designated suppliers, approved suppliers, or an open procurement model. Renewal timing offers a potential entry point: franchisees may renew for two successive 5-year terms, but must sign the then-current franchise agreement, which may impose updated technology requirements. This creates a natural window for HQ to mandate new systems or switch vendors at the 10-year and 15-year marks. With the brand still young, many initial terms are years from expiration, but early relationship-building with HQ could position a vendor for those future mandates.

How to read the Biscuit Belly FDD

The 2025 FDD is filed with state franchise regulators and available in the embedded viewer below. Key sections for software vendors include Item 11 (franchisor’s obligations), which lists mandated technology, and Item 17 (renewal), which outlines conditions that may trigger tech stack changes. Item 1 names the executives who control purchasing. Because Item 8 is silent on procurement, vendors should ask directly about supplier qualification processes during discovery. For a ranked target list of franchise systems matched to your software category, FranCloud can help.