Biscuit Belly vs Papa Murphy's
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Papa Murphy's
wins 3 of 12 vendor rows
Biscuit Belly is adding units faster (20.0% vs -3.596% YoY), the stronger timing signal. Verdict: Biscuit Belly is the stronger software-sales opportunity on today's filing data.
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Biscuit Belly
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Papa Murphy's
Total units
13
1,014
Franchised units
6
965
Unit growth YoY
20%
-3.596%
Average unit revenue (AUV)
$1.26M
—
Royalty
5%
5%
Ad fund
1%
2%
Initial franchise fee
$40K
$25K
Investment range (low)
$824K
$450K
Investment range (high)
$1.34M
$693K
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2025
2026
Filing freshness
DUE
CURRENT
Common questions
Biscuit Belly vs Papa Murphy's, answered
Biscuit Belly has 13 total units and Papa Murphy's has 1,014, so Papa Murphy's is the larger system.
Biscuit Belly grew units +20% year over year vs -3.596% for Papa Murphy's, so Biscuit Belly is growing faster.
Both charge a 5% royalty.
Biscuit Belly's initial franchise fee is $40K and Papa Murphy's's is $25K, so Papa Murphy's has the lower fee.
Biscuit Belly's initial investment runs $824K–$1.34M and Papa Murphy's's runs $450K–$693K, so Biscuit Belly requires the larger investment.
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