Beyond Juicery Eatery Restaurant

The vendor opportunity at Beyond Juicery Eatery

Beyond Juicery Eatery is a quick-service restaurant brand headquartered in Michigan. According to the 2025 Franchise Disclosure Document, the system comprises 47 total units—44 franchised and 3 company-owned—with an average unit volume of $1,343,583. Year-over-year unit growth sits at 4.76%, indicating modest but steady expansion. For a software vendor, the immediate addressable market is small: 47 locations, nearly all operated by single-unit franchisees. The operator footprint confirms 28 mapped operators, every one of them a single-unit owner. No multi-unit operators appear in the filing, which means any enterprise-style software sale will likely require buy-in from 28 individual decision-makers or a top-down mandate from the franchisor.

The brand does not report a parent company and appears independently owned. Its franchisees are geographically dispersed, with top states including Virginia (2 units), New York (2), and single units in Washington, D.C., West Virginia, and Florida. This thin geographic spread means a vendor cannot rely on regional density for implementation efficiency; remote deployment and support capabilities will matter.

Who controls software purchasing

The 2025 FDD lists five executives in Item 1: Jasmine Purscell (Chief Executive Officer), Mijo Alanis (President), Elliott Disner (Director of Innovation), Robert Esslinger (Director of Operations), and Jeff St. Andrew (Director of Franchise Training). For a software vendor, the most relevant contact is Elliott Disner, whose Director of Innovation title strongly suggests ownership of technology evaluation and digital transformation. The CEO and President are likely the final approvers for any system-wide mandate. The Director of Operations and Director of Franchise Training would be key stakeholders if the software touches store-level workflows or training.

Because the franchisee base is entirely single-unit operators, the franchisor’s ability to mandate technology across the system is the critical variable. Without a mandate, vendors must sell to individual franchisees one by one—a high-effort, low-velocity motion. The FDD’s silence on mandated technology leaves this question open, but the concentrated HQ team means a single relationship could unlock the entire system if the franchisor decides to standardize.

Mandated and current tech stack

The 2025 FDD does not capture any mandated or recommended technology systems. No POS vendor, no online ordering platform, no back-office or inventory management system is named. This absence is itself a signal: Beyond Juicery Eatery either does not mandate technology at the franchisor level or has not disclosed those mandates in the FDD. For a vendor, this means the tech stack is likely fragmented across 28 independently chosen setups. The opportunity is either to sell a system-wide standard to HQ or to target individual operators with a solution that requires no franchisor approval.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, so the procurement model—whether the franchisor designates suppliers, maintains an approved list, or leaves purchasing entirely to franchisees—is not disclosed. Similarly, no Item 17 renewal signal was captured, and the initial franchise term is not stated in the available data. Without term length or renewal windows, a vendor cannot map contract-cycle timing. The absence of these data points means outreach timing must rely on external signals: new unit openings, leadership changes, or operational pain points visible in the market.

How to read the Beyond Juicery Eatery FDD

The full 2025 Franchise Disclosure Document is embedded below. Key sections for a software vendor include Item 1 (the executives listed above), Item 8 (procurement obligations, though not extracted here), Item 11 (franchisor assistance and any technology references), and Item 17 (renewal and termination terms). Because the FDD is a legal filing with state franchise regulators, the language is precise; what is not said is often as important as what is. The absence of a mandated POS or tech stack in the filing is a factual finding, not an assumption. Vendors should read the document directly to confirm these points and look for any technology-related obligations that may appear in exhibits or amendments not captured in the extract. For a ranked target list of franchise systems matched to your software category, FranCloud can help.