Beyond Juicery Eatery Restaurant vs Papa Murphy's
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Papa Murphy's
wins 3 of 12 vendor rows
Beyond Juicery Eatery Restaurant is adding units faster (4.762% vs -3.596% YoY), the stronger timing signal. Papa Murphy's carries the lighter royalty load (5.0% vs 6.0%), leaving operators more room for software spend. Verdict: too close to call on the filings alone — pick based on your category fit.
quick_service_restaurant
Beyond Juicery Eatery Restaurant
quick_service_restaurant
Papa Murphy's
Total units
47
1,014
Franchised units
44
965
Unit growth YoY
4.762%
-3.596%
Average unit revenue (AUV)
$1.34M
—
Royalty
6%
5%
Ad fund
3%
2%
Initial franchise fee
$30K
$25K
Investment range (low)
$366K
$450K
Investment range (high)
$497K
$693K
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2025
2026
Filing freshness
DUE
CURRENT
Common questions
Beyond Juicery Eatery Restaurant vs Papa Murphy's, answered
Beyond Juicery Eatery Restaurant has 47 total units and Papa Murphy's has 1,014, so Papa Murphy's is the larger system.
Beyond Juicery Eatery Restaurant grew units +4.762% year over year vs -3.596% for Papa Murphy's, so Beyond Juicery Eatery Restaurant is growing faster.
Beyond Juicery Eatery Restaurant charges a 6% royalty and Papa Murphy's charges 5%, so Papa Murphy's has the lower royalty.
Beyond Juicery Eatery Restaurant's initial franchise fee is $30K and Papa Murphy's's is $25K, so Papa Murphy's has the lower fee.
Beyond Juicery Eatery Restaurant's initial investment runs $366K–$497K and Papa Murphy's's runs $450K–$693K, so Papa Murphy's requires the larger investment.
See this comparison scored to your product.
The vendor edge changes depending on what you sell. Run your site and we’ll re-weight it.