SpotOn
Mandatoryproduce and mount storefront signage on the exterior of the premises as well as all interior window graphics. 7 This estimate includes the cost of our current required POS system, SpotOn POS. You must
From the filings
+33.333% units YoYHQ-led decisions
Benny's
Quick service restaurantSoftware purchasing at Benny's is controlled at the corporate level, with Co-Founder & COO Chris Brown and Co-Founder & CFO Zach Toth identified in the 2025 FDD as key executives. The brand currently mandates SpotOn for its point-of-sale system across a small but growing network of 32 total units. With only 4 franchised locations and 28 company-owned stores, the addressable market for third-party vendors is narrow but concentrated at the Virginia headquarters.
For software vendors selling into US franchise brands.
Live signals
Total units
32
4 franchised
Unit growth YoY
+33.333%
vs prior filing
AUV
$665K
Item 19, 2025
Royalty
5%
of gross sales
Ad fund
2%
national + local
Initial fee
$50K
per unit
Investment range
$138K–$480K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Facebook
u must furnish us with a quarterly report and documentation of local advertising expenditures during the previous calendar quarter. You may not use social media platforms, such as Facebook, Twitter, L
Instagram
terly report and documentation of local advertising expenditures during the previous calendar quarter. You may not use social media platforms, such as Facebook, Twitter, LinkedIn, Instagram, blogs or
LinkedIn
rative advertising with other Benny’s franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Instagram, TikTok, Twitter, LinkedIn, YouTube or
TikTok
you may do cooperative advertising with other Benny’s franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Instagram, TikTok, Twitter, Link
Twitter
nish us with a quarterly report and documentation of local advertising expenditures during the previous calendar quarter. You may not use social media platforms, such as Facebook, Twitter, LinkedIn, I
YouTube
ertising with other Benny’s franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Instagram, TikTok, Twitter, LinkedIn, YouTube or any other
Franchisor behaviours
What the franchisor requires
24 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 7 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
Your systems must allow us to independently and remotely access all of your sales data, including your Gross Sales, through the internet.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Within thirty (30) days after the close of each calendar quarter and within ninety (90) days after the close of each fiscal year, Franchisee will furnish Franchisor a full and complete written statement of income and expense and a profit and loss statement for the operation of the Franchised Business during said…
How the franchisor buys
Is there a franchisee advisory council, association or committee?
YesItem 11
We do not have an advertising council composed of franchisees that advises us on advertising policies.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
We reserve the right to change or dissolve the council at any time.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
17344.28Item 8
In the fiscal year ending December 31, 2024, Virginia Slice Holdings, Inc. received revenues from franchisee required purchases totaling $17,344.28.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
Currently, Virginia Slice Holdings, Inc. receives rebates ranging from 0.5% to 7% of franchisee required purchases from designated vendors of food and beverage products.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
75Item 8
We estimate that your purchase or lease of products, supplies and services from approved suppliers (or those which meet our specifications) will represent approximately 85% of your costs to establish your Franchised Business and approximately 75% of your costs for ongoing operation.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
If you request that we approve a proposed item or supplier, we may charge for our actual costs of product testing and evaluation.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you would like us to consider another item or supplier, you must make such request in writing to us and have the supplier give us samples of its product or service and such other information that we may require.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Upon the expiration or termination of this Agreement, Franchisor may exercise its authority, pursuant to such documents, to obtain any and all of Franchisee’s rights to the telephone numbers of the Franchised Business and all related telephone directory listings and other business listings, and all Internet listings…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
conduct inspections of your Franchised Business, at the frequency and duration that we deem advisable.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
No site may be used for the location of the Franchised Business unless it is consented to in writing by Franchisor.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Franchisee may not maintain any business profile on Facebook, Instagram, X (Twitter), Bluesky, LinkedIn, YouTube, Threads, Tik Tok, blogs, or any other social media and/or networking site without Franchisor’s prior written approval, and use of any social media accounts shall be in strict accordance with Franchisor’s…
Is a minimum grand opening advertising spend required?
YesFranchise agreement
during the opening of the Franchised Business, Franchisee shall conduct a grand opening marketing campaign in the Territory in which Franchisee must spend at least Five Thousand Dollars ($5,000.00) on marketing, promotion and awareness-generating activities.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
Thereafter, you are required to spend a minimum of Three Thousand Dollars ($3,000) per twelve- (12)- month, subject to reasonable increases in our discretion, on local advertising to promote your Franchised Business.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If a cooperative is established during the term of your Franchise Agreement, you must sign all documents we request and become a member of the cooperative according to the terms of the documents.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase all equipment, fixtures, furnishings, ingredients, supplies and services, including computer systems and certain software, from our designated suppliers and contractors or in accordance with our specifications.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase all equipment, fixtures, furnishings, ingredients, supplies and services, including computer systems and certain software, from our designated suppliers and contractors or in accordance with our specifications.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 11
You must purchase and use the POS System we specify, and have the latest versions of the hardware, software and computer platforms to operate the POS System.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
You are required to set up authorization at your bank to allow us to electronically transfer funds from your bank account to our bank account.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
Your Operating Principal, General Manager(s) and Multi-Unit Supervisor (if applicable) must devote full time to the job and cannot have an interest or business relationship with any of our competitors.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must purchase and use the POS System we specify, and have the latest versions of the hardware, software and computer platforms to operate the POS System.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
Your systems must allow us to independently and remotely access all of your sales data, including your Gross Sales, through the internet.
Training
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
If we require it, you must attend mandatory training programs that we offer for up to five (5) days each year, and an annual conference or national business meeting for up to five (5) days each year, at a location we designate.
The filing answers no to 3 questions
- Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Item 11
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Must the franchisee participate in a customer loyalty or rewards program?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
The vendor opportunity at Benny's
Benny's is a quick-service restaurant brand headquartered in Virginia with 32 total units as of the 2025 FDD. The system is heavily company-owned: 28 locations are corporate, and only 4 are franchised. That structure concentrates software purchasing decisions at HQ rather than dispersing them across a large franchisee base. For a software vendor, the immediate addressable market is small—32 units—but the brand's 33.3% year-over-year unit growth signals a system in expansion mode. Average unit volume sits at $664,560, and the royalty rate is 5% on a 10-year initial term. The combination of corporate control and growth trajectory means a single HQ relationship could unlock future locations as they open.
Who controls software purchasing
The 2025 FDD identifies three executives in Item 1: Chris Brown, Co-Founder & Chief Operating Officer; Zach Toth, Co-Founder & Chief Financial Officer; and Elizabeth Gale, Operations Manager. For technology sales, Brown and Toth are the likely economic buyers—Brown on the operational side, Toth on financial approval. Gale may serve as a champion or end-user influencer for tools that touch daily restaurant operations. No parent company is on file; Benny's appears independently owned, so there is no larger enterprise hierarchy to navigate. The operator footprint in our corpus shows no mapped multi-unit operators beyond the corporate entity, reinforcing that all purchasing authority sits at the Virginia HQ.
Mandated and current tech stack
Benny's mandates SpotOn as its point-of-sale system, per the 2025 FDD. SpotOn serves as the transactional backbone across both company-owned and franchised locations. No other mandated or recommended technology vendors are disclosed in the FDD. This creates a landscape where complementary software—labor scheduling, inventory management, catering, loyalty, or business intelligence—may be open for evaluation, provided it integrates with or sits alongside SpotOn. Vendors should be prepared to discuss SpotOn compatibility and any existing partnership or integration status with that ecosystem.
Procurement, renewals, and timing
Item 8 of the 2025 FDD does not include a procurement extract, meaning no designated supplier list or purchasing cooperative is disclosed. This absence suggests Benny's either manages procurement on an ad hoc corporate basis or leaves certain categories open. Franchisees—all four of them—operate under a 10-year agreement with a single 10-year renewal option. Renewal conditions include being in good standing, providing six months' written notice, paying a successor agreement fee equal to 50% of the then-current initial franchise fee, and executing a new agreement that may contain materially different terms. For software vendors, the renewal cycle is less relevant given the tiny franchisee count; the real trigger points are new unit openings and corporate-led technology refresh initiatives. With 33% unit growth, the pipeline of new locations represents the most likely window for vendor evaluation.
How to read the Benny's FDD
The full 2025 Franchise Disclosure Document is embedded below. Item 1 lists the executives who control purchasing. Item 11 confirms the SpotOn mandate. Item 8, where you would normally find procurement restrictions, is silent—a data point in itself. Item 17 outlines the renewal terms and the franchisor's sole discretion to withdraw from a geography. For software vendors, the FDD is less a roadmap to franchisee sales and more a confirmation that Benny's runs a tight, corporate-controlled operation where a single conversation at HQ can cover nearly the entire system. If you are building a ranked target list for SaaS sales into franchise brands, FranCloud can help you identify systems like Benny's where the buying center is concentrated and the growth curve suggests future opportunity.
Questions vendors ask
Benny's, answered from the filing
The 2025 FDD lists Chris Brown (Co-Founder & COO) and Zach Toth (Co-Founder & CFO) as the primary executives. Operations Manager Elizabeth Gale may also influence operational technology decisions.
Benny's mandates SpotOn as its point-of-sale system. No other operational technology mandates or recommended vendors are disclosed in the 2025 FDD.
Benny's has 32 total units in the US: 28 company-owned and 4 franchised, representing 33.3% year-over-year unit growth according to the 2025 FDD.
The 2025 FDD does not disclose a designated supplier list or procurement restrictions in Item 8. Vendors should assume an open or HQ-controlled model and verify directly.
Franchise agreements run 10 years with a single 10-year renewal option. With only 4 franchised units and rapid recent growth, vendor opportunities may align with new location openings or corporate refresh cycles.
The 2025 FDD is filed with state franchise regulators. You can view the full document in the embedded PDF viewer below on this page.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Benny's files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit1
Top states by locations
| WI | 1 |
|---|
Ownership
The portfolio behind Benny's
unknown of virginia slice holdings.
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.